A few months ago, we launched a lightweight Poll experience built directly into the Disqus comment section. No redesign, no new templates, no extra logins for readers, and no additional cost for ad-supported publishers.
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Mobile has long dominated how audiences consume publisher content. Whatβs news is the economic pressure driven by recent industry macro trends.
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Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams.
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For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.
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When Google's AI Overviews launched last year, publishers worried they might negatively impact their traffic. It turns out those worries were justified, according to a new report from the Wall Street Journal.
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We've just released a significant update to Disqus Polls that will help publishers better capture their audiences' attention and keep them engaged and on-site for even longer.
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As a publisher, you're undoubtedly feeling increasing pressure to captivate audiences in a way that both builds your community and generates revenue. You publish great online content, but is that enough to keep your audiences engaged in the modern age of constant distractions and diminished attention spans? Unfortunately, the answer is no. You need to do more, which is why so many publishers have been looking for ways to make their websites more interactive and dynamic.
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Today, weβre thrilled to launch Disqus Polls, a powerful new tool that enables publishers to easily create and embed interactive polls directly onto their site, boosting audience engagement and collecting valuable insights. After weeks of feedback from early adopters, weβve fine-tuned Polls to deliver the best experience for publishers and their audiences, and now, Polls are available to everyone!
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In our daily experiences working closely with publishers, they consistently tell us they are always seeking new and exciting ways to engage and expand their audiences.
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Starting today, all Disqus users now have the option to secure their accounts with Two-Factor Authentication (2FA).
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Today is a really exciting day for the Disqus team as we welcome The A.V. Club back to Disqus!
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