Real Food
Wins
America is the greatest country on Earth. And the sickest. Highly processed food has hollowed out our health, driving obesity, diabetes, heart disease, and early death. The truth is simple: real food restores health.
The State of Our Health
America is sick.
The data is clear.
50% of Americans have prediabetes or diabetes
75% of adults report having at least one chronic condition
90% of U.S. healthcare spending goes to treating chronic disease—much of which is linked to diet and lifestyle
For decades we've been misled by guidance that prioritized highly processed food, and are now facing rates of unprecedented chronic disease.
RealFoodcansolvethiscrisis.
For the first time, official U.S. guidance calls on Americans to avoid highly processed food. This is not an attack on industry or a legal definition. It reflects a public health reality families live with every day.
Eat Real Food
Protein, Dairy, & Healthy Fats
We are ending the war on protein. Every meal must prioritize high-quality, nutrient-dense protein from both animal and plant sources, paired with healthy fats from whole foods such as eggs, seafood, meats, full-fat dairy, nuts, seeds, olives, and avocados.
Protein target: 1.2–1.6 grams of protein per kilogram of body weight per day
Vegetables & Fruits
Vegetables and fruits are essential to real food nutrition. Eat a wide variety of whole, colorful, nutrient-dense vegetables and fruits in their original form, prioritizing freshness and minimal processing.
Vegetables: 3 servings per day.
Fruits: 2 servings per day.
Whole Grains
Whole grains are encouraged. Refined carbohydrates are not. Prioritize fiber-rich whole grains and significantly reduce the consumption of highly processed, refined carbohydrates that displace real nourishment.
Target: 2–4 servings per day.
Better health begins on your plate—not in your medicine cabinet. The Dietary Guidelines for Americans, 2025-2030 put real, whole, nutrient-dense foods back where they belong: at the center of health.
Resources
Explore the research, recommendations, and implementation guidance that shape the Dietary Guidelines, including the science, the policy guidance, and the everyday serving framework.
Watch the press release
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America Returns to Real Food
Under President Trump, the results speak for themselves. Federal nutrition policy has been reset with strength and conviction. Real, whole, nutrient-dense food is once again the foundation of American health.
Removing Soda and Candy from SNAP
The USDA is working with states to prevent SNAP funds from being used for sugary drinks, ensuring more support goes toward nutrient-dense, real food.
Ensuring Schools and Military Bases Serve Real Food
The Trump Administration is updating federal procurement guidelines to ensure schools and the military serve more delicious, real food.
Improving Infant Formula Standards
The FDA is conducting its first full review of infant formula nutrition standards since 1998.
Phasing Out Petroleum-Based Dyes from Food
The Trump Administration is establishing a national standard and timeline for the food industry to phase out petroleum-based food dyes in favor of natural alternatives.
Overhauling the FDA’s “Generally Recognized as Safe” (GRAS) Designation
The FDA is strengthening transparency and requiring gold-standard safety analysis for future ingredients entering the U.S. food supply.
Frequently Asked Questions
The government’s message is simple: what we eat shapes how long and how well we live – and choosing real food is one of the most powerful health decisions a person, a family, and a nation can make.
Eat Real Food. Spread
the Word.
Partner with us to champion the Dietary Guidelines and help more Americans make informed, healthful food choices.
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