Get 3 months of Apple Fitness+ when you buy any Apple Watch.1Shop Apple Watch
Apple Watch
Explore the lineup.
The ultimate way to
watch your health.
Why Apple is the best
place to buy Apple Watch.
Apple Trade In
Save on a new Apple Watch with a trade‑in.
Get credit toward your next Apple Watch when you trade in an eligible device.2
Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Personal Setup
Make the most of your Apple Watch with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.
Get to know Apple Watch.
Health
Knows you. Insights and out.
Fitness
Miles of motivation.
Safety
Keep help close at hand.
Apple Watch Ultra 3
The ultimate sports and adventure watch.
Connectivity
The right call for
staying in touch.Personalization
Make it you-nique.
Apple Watch For Your Kids
Independence for them. Peace of mind for you.
Apple Watch + iPhone
Dynamic duo.
Apple Watch essentials.
Made for each other.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.
Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.23 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.