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FMCG markets are shifting fast, and the brands winning right now aren’t relying on last year’s playbook. That’s why competitive benchmarking is the backbone of an effective strategy, so you can decide where to double down—or pull back.
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Global apparel and footwear is entering a period of cautious growth, technological disruption and polarising market dynamics. Growth prospects to 2030 remain subdued, amid persistent geopolitical unrest, inflationary headwinds, widening socioeconomic divides and shifting consumer preferences. Yet, even amid such volatility, there are opportunities for players that can pivot, diversify and innovate.
Ratna Sita Handayani, Head of Research (DACH region) at Euromonitor International, was invited to present at the 75th Spielwarenmesse in Nuremberg where she unpacked how the cute economy is a strategic pillar of growth at a time when consumers are turning to toys for comfort and connection.
Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.
Finovate Europe 2026 convened over 1,000 senior decision makers in London to examine deployable fintech solutions within the constraints of legacy infrastructure and regulatory frameworks. The event identified six dominant themes—AI deployment, payments innovation, embedded finance, fraud prevention, risk management and digital assets.
The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.
Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.
The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.
As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.
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