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Take a tour of Notion's SF headquarters in our new series, "In Office"
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Kareem Amin, Clay
Celine Halioua, Loyal
Jake Stauch, Serval
Colin Zima, Omni
Marta Bralic Kerns, Pomelo Care
Kareem Amin, Clay
Celine Halioua, Loyal
Jake Stauch, Serval
Colin Zima, Omni
Marta Bralic Kerns, Pomelo Care
πŸ‘ Mother's Day
Kareem Amin, Clay
πŸ‘ Mother's Day
Celine Halioua, Loyal
πŸ‘ Mother's Day
Jake Stauch, Serval
πŸ‘ Mother's Day
Colin Zima, Omni
πŸ‘ Mother's Day
Marta Bralic Kerns, Pomelo Care
πŸ‘ Mother's Day
Kareem Amin, Clay
πŸ‘ Mother's Day
Celine Halioua, Loyal
πŸ‘ Mother's Day
Jake Stauch, Serval
πŸ‘ Mother's Day
Colin Zima, Omni
πŸ‘ Mother's Day
Marta Bralic Kerns, Pomelo Care

Beginnings Matter

We go to unreasonable lengths for unreasonable founders in their early years.

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From the lightbulb to the LLM, every great invention started with someone who imagined a different future.

πŸ‘ Image

As the first in seed stage, we've been a part of many important imagine ifs.

But the companies we all know didn’t get big just because they dreamed big β€” they went unreasonably deep to figure out where to start.

Imagine if documents worked more like software.

Ivan, Simon, and Akshay rebuilt Notion from the ground up four times, often working grueling 18-hour days to nail the experience.

Initial Partnership:
Seed

Imagine if kids learned to code while playing video games.

Dave was already on v87 of Roblox’s business model before he raised a round.

Initial Partnership:
Seed

Imagine if phones could accept credit cards anywhere.

Jack started by listing 140 reasons Square would fail, and then went to work disproving each one.

Initial Partnership:
Seed

Imagine if documents worked more like software.

Ivan, Simon, and Akshay rebuilt Notion from the ground up four times, often working grueling 18-hour days to nail the experience.

Initial Partnership:
Seed

Imagine if kids learned to code while playing video games.

Dave was already on v87 of Roblox’s business model before he raised a round.

Initial Partnership:
Seed

Imagine if phones could accept credit cards anywhere.

Jack started by listing 140 reasons Square would fail, and then went to work disproving each one.

Initial Partnership:
Seed

Beyond board meetings

Get all the hands-on help you want, when you want it.

Obsessed with the start

Put our 20 years of early-stage experience to work to skip costly detours.

Unwavering support

Because that’s what
we needed as founders, too.

For all the imagine ifs you haven’t heard of yet

Imagine if
mothers had 24/7 access to prenatal care.
Imagine if
go-to-market tools were as malleable as clay.
Imagine if
buildings protected the people inside using consumer technology.
Imagine if
every emergency got the perfect response.

You've got questions.
We've got answers.

We’re focused on being the world’s best partner for founders at the very first stages of company creation β€” so we’ve designed First Round to do just that. You get super active partners (most of whom are former founders themselves) to work side-by-side with you across your first few years. You also tap into an extenstive team designed to help you fast forward through the tough nitty-gritty of those early years so you can focus on what makes your company special. Whether it’s GTM experts mapping out your initial sales strategy, or recruiters connecting you with top-tier candidates for critical early hires, we’re here to fill in until your team is filled out.

Usually founders have to choose between early stage focus and that kind of functional expertise, but with First Round you can have your cake and eat it too.

Above all, we look for compelling and contrarian insight into how the world works. What do you understand about a market or a need that no one else does or that other companies in the space get wrong? And why is your company the most likely to win at addressing this gap?

Second, if you have a product in market, we’re always excited to see a small group of passionate early customers. As an extension of this, we want to see creative thinking around go-to-market strategy as well as product. The best startups take both seriously.

Third, we take a close look at the market you’re going after. Let’s say you win the whole thing β€” is the prize worth winning? The game is long and hard, and some markets are more rewarding than others. To mix metaphors, before a founder starts building their castle, they have to make sure they’ve picked the right piece of land.

No. We don’t think VCs predict the future β€” founders do. And we look to founders to teach us what’s next. We were fortunate to invest in Uber before the rise of the on-demand economy. We invested in Flatiron in 2012 before everyone jumped into health tech. But all of our companies have one thing in common β€” we met the founders when they were just starting out.

Our investments do tend to cluster around enterprise, AI, hardware, healthcare, fintech, and consumer. But that’s not where our curiosity ends. If you’re building something outside of those areas, we still want to learn about the future you’re imagining. We're interested in founders who see opportunities others miss, whether they're building bigger satellites, teaching robots how to fold laundry, cryogenically freezing cadaver bone marrow, helping trucks capture their own carbon emissions, extending the lifespan of dogs, or equipping patent attorneys with AI.


Tactical 0-1 breakdowns to help you build a better company

  • Deep-dive

    A Framework to Help B2B Founders Find PMF

    Not satisfied with watered-down advice that’s more hand-wavy than tactical, we set out to create a new framework to meaningfully increase the odds of B2B startups finding product-market fit. One that skips the β€œWe just went viral!” founding stories and reverse-engineers success into concrete steps.

  • Review Article

    50 Questions to Ask a Potential Co-Founder

    Gloria Lin opens up about her "co-founder dating" playbook, from how to explore ideas together to the detailed questionnaire she developed to find the right fit.

  • Review Article

    The Minimum Viable Testing Process for Evaluating Startup Ideas

    After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani makes the case for running MVTs over building MVPs.

  • Review Article

    How to Find Language-Market Fit and Make Customers Feel Like You’ve Read Their Minds

    A detailed framework for understanding and articulating your customers' goals, struggles and anxieties in simple, precise language.

  • Review Article

    Non-Obvious Signs of Early Startup Traction β€” And How to Spot Them

    We gathered the most surprising signals from interviews with dozens of seasoned founders about when things clicked into place on their path to PMF.

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