Our company

In the US, the Company is the biggest participant in the nicotine pouch category with its ZYN brand, as well as the largest producer of chewing tobacco. The Company also holds the third largest position in the moist snuff category and has a long-standing presence with its General snus. In Scandinavia, Swedish Match enjoys the market leading position for snus products, as well as holding the number two position for nicotine pouches. In Europe, Swedish Match has a presence with its nicotine pouches in a number of countries. 

Swedish Match holds the number two position in the US market for mass market cigars. Swedish Match has strong positions within both the natural leaf and HTL segment.

Swedish Match is the leading manufacturer of matches and lighters with a strong brand portfolio across the globe.

We work hard to integrate sustainability into every aspect of our business and activities.

Information on snus and health as well as the GOTHIATEK^® quality standard.

At Swedish Match, we believe that the success of the Company is largely impacted by the success of our employees.