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⇱ Omnichannel Strategy | Adello


Omnichannel Strategy

Unite Your Marketing Channels in a Single
Multi- and Omnichannel Strategy

Need help building a unique multi- or omnichannel marketing strategy? Adello's team helps you develop and execute campaigns that connect mobile, DOOH, social media, and CTV under one coordinated strategy.

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Unique Strategies

As a mobile pioneer, the Adello team helps brands develop highly relevant omnichannel marketing strategies. Combining mobile advertising with DOOH, social media, CTV campaigns, and other channels strengthens brand position, covers broader audiences, and increases consumer trust — boosting business and sales.

Innovative Creatives

Push your marketing strategy with our interactive ad creatives. Interactive ad units and VR and AR technologies let users engage directly with your brand — turning passive impressions into active experiences.

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15+ Years of Experience

Adello has been in mobile advertising for more than 15 years — one of the most established digital providers in APAC, EMEA, and the US. Our patented AI delivers precise targeting and brand safety, backed by nearly two dozen awards and hundreds of satisfied clients.


Mobile Advertising

80% of Web Traffic Is Mobile.

Your audience is on mobile. Smartphone traffic accounts for more than 80% of overall web traffic, meaning people no longer do their daily browsing on desktop. Mobile devices also support more engaging formats — interactive ads, VR, and AR — that static desktop inventory simply cannot match.

80%+
Web traffic on mobile
98%
Relevant impressions (Adello)
~45%
Industry average
See Mobile Advertising Products

DOOH Advertising

DOOH Without Mobile Retargeting Is Half a Campaign.

DOOH and mobile advertising complement each other directly. DOOH builds brand trust and strengthens customer loyalty at scale. Mobile advertising then retargets users who were exposed to the DOOH placement — connecting the awareness generated by outdoor inventory to a measurable direct-response touchpoint.

Adello's geofencing technology identifies users within the exposure zone of a DOOH placement and serves follow-up mobile impressions within a defined time window. The result: DOOH reach with mobile attribution.

See Adello Technology

Social Media Channels

Reach Your Audience Where They Are

Adello's omnichannel platform connects your campaigns across all major social and video channels. Each platform has its own audience profile, reach, and best-use case — here's an overview.

Meta
Social / Community
Geography
International
Users
3.3B users
Age Group
25–54
Best for
Widest reach of any platform. Strong for retargeting, lookalike audiences, and lower-funnel conversion campaigns.
Instagram
Visual Discovery
Geography
International
Users
2.4B users
Age Group
18–34
Best for
High-engagement visual formats. Best for fashion, beauty, lifestyle, and e-commerce brands targeting Millennials and Gen Z.
YouTube
Video Streaming
Geography
International
Users
2.7B users
Age Group
18–49
Best for
Second largest search engine. Pre-roll and mid-roll video for brand building.
TikTok
Short Video
Geography
International
Users
1.8B users
Age Group
16–34
Best for
Highest organic reach potential of any platform. Ideal for product discovery, trend-driven campaigns, and reaching under-35 audiences.
Pinterest
Discovery & Shopping
Geography
International
Users
570M users
Age Group
18–45
Best for
Users arrive with purchase intent — 85% have bought something they found on Pinterest. Strong for home, food, fashion, and travel brands.
LinkedIn
Professional Network
Geography
International
Users
1.1B members
Age Group
25–55
Best for
The default channel for B2B campaigns. Target by job title, company size, industry, and seniority. Higher CPCs but strong conversion quality for lead generation.
Snapchat
Stories & AR
Geography
International
Users
850M users
Age Group
13–34
Best for
Reaches 75% of 13–34 year-olds in many markets. AR try-on formats drive strong engagement for retail and beauty. Full-screen vertical placements with high viewability.
X
Real-Time Content
Geography
International
Users
600M users
Age Group
18–49
Best for
Best for brand presence around live events, news, and trending topics. Strong B2B awareness tool. Promoted posts blend naturally into the feed.
Reddit
Community & Discussion
Geography
International
Users
1.2B users
Age Group
18–49
Best for
Highly engaged niche communities. Strong for tech, gaming, finance, and health verticals. Users research and compare products actively — high intent audiences.
WeChat
Super-App
Geography
Asia-Pacific
Users
1.4B users
Age Group
19–40
Best for
Essential for brands entering China and Southeast Asia. Combines messaging, payments, mini-programs, and social feeds in one platform.
LINE
Messaging App
Geography
Japan, Thailand, Taiwan
Users
200M users
Age Group
20–40
Best for
Dominant messaging platform in Japan, Thailand, and Taiwan. Strong for loyalty programs, push notifications, and localized APAC campaigns.
Tumblr
Creative Blogging
Geography
International
Users
135M users
Age Group
16–30
Best for
Niche creative communities: art, music, fashion subcultures. Low competition, low CPMs. Useful for brands building cultural credibility with younger audiences.

Ready to Build Your Omnichannel Strategy?

Talk to Adello's team about your channels, audiences, and campaign objectives.

Request Demo
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