Win customers from discovery to decision
Your next customers are already exploring on YouTube and searching on Google. Make sure your business is the one they find.
Redeem your offer now
Congratulations on being referred to Google Ads. To earn your ad credit, choose your offer, sign up for Google Ads, complete your payment information, and meet the spend requirements within the given time period. See the terms and conditions for more information.
Results for every goal, with Google Ads
Lead Generation
Sales
Brand Awareness
App Promotion
Get the quality leads your business needs
Whether they’re watching a “how-to” on YouTube or searching for a local expert, Google Ads finds the people who need your products or services. Turn their interest into phone calls, site visits, or form fills from customers who are ready to talk, capturing high-quality leads that drive measurable growth.
Skip the gamble. Sell with Google.
Millions of people rely on Google and YouTube to discover, research, and decide on their next purchase. Our AI-powered campaigns analyze real-time signals from Search, Maps, YouTube and more to predict who is ready to buy, ensuring every ad dollar you spend drives sales.
Create demand across Google and YouTube
The best time to reach a customer is before their mind is made up. Use Google and YouTube to share your story alongside the topics and creators your customers already love. When you build brand awareness on our surfaces, you’re not just another ad in a feed; you become a brand they recognize, trust, and ultimately choose.
Drive installs, build loyalty
Reach your next power user the moment they need your app. Our AI-powered campaigns find the people most likely to drive growth for your business, whether you are acquiring new app users or re-engaging existing users. We do the heavy lifting to scale your reach across YouTube, Google Play, Search, and more.
Unparalleled reach – only on Google and YouTube
Maximize your ROI by connecting your data
Get better results from the start. When you set up Google Ads, connect your data sources, like Google Analytics and Google Tag Manager, so AI can learn from your signals and improve campaign performance.
Real results from real businesses
Google Ads can help every business grow and succeed, from local shops to global brands.
“We tripled our sales revenue from Google Ads using Performance Max.”
Branch Basics
Performance statistics are specific to this advertiser and individual results may vary.
We’re here to help
Our support team is here to help with any Google Ads questions you may have.
Frequently asked questions
Where do Google Ads show up?
Depending on your campaign type, Google Ads can appear across various Google-owned properties and partner networks, including:
By analyzing millions of real-time signals like location and search intent, Google Ads ensures your campaigns reach high-intent customers when they are ready to convert.
By analyzing millions of real-time signals like location and search intent, Google Ads ensures your campaigns reach high-intent customers when they are ready to convert.
How does Google Ads help you to reach potential customers?
Google Ads connects you with prospective customers across the Google and YouTube ecosystem as they research, seek inspiration, compare prices, or watch reviews. These trusted touchpoints help influence customers from discovery to decision; notably, 67% of users who encounter brands on social media are subsequently influenced by Google Search to buy a different brand.1
Which type of Google Ads campaign is right for my business?
The ideal Google Ads campaign aligns with your business’s specific marketing goals. Based on your goal (driving sales, generating leads, driving brand awareness or promoting an app), Google will recommend the .
- campaigns help you maximize conversions and ROI from a single, AI-powered campaign. Simply set your goals (like sales, leads, store visits, etc.), and Google AI automatically finds your most profitable customers wherever they’re searching, streaming, shopping and scrolling across Google’s ecosystem, including Search, YouTube, Maps, and more.
- Best For: Advertisers looking to drive sales, leads, or local store visits with a simple AI-powered campaign.
- connect your business with high-intent customers at the exact moment they are actively looking to buy a product or service on Google Search. Now supercharged by , these campaigns go beyond basic keyword targeting by using AI to deeply understand consumer intent and help you find even more untapped searches, ensuring your ads show up for the most valuable searches and drive strong conversions.
- Best For: Driving immediate website traffic, sales, and leads through highly specific keyword targeting on Google Search.
- show your products across Google Search as customers are discovering, researching, and deciding on their next purchase. Best for retailers, these visually engaging ads highlight your online or local store inventory with rich details like photos, prices, and reviews to build immediate confidence with shoppers.
- Best For: Retailers looking to promote online or local store inventory through visually engaging product listings across all Google and YouTube surfaces.
- help you get your business’s story in front of more unique viewers across YouTube. Using Google AI to find the perfect mix of video formats to efficiently deliver your message at scale, these campaigns are the best for maximizing reach and brand awareness.
- Best For: Businesses who want to drive awareness through videos on YouTube (including Shorts).
- help you turn awareness into consideration by getting your business in front of customers most likely to choose to watch your ad. Google AI automatically shows the right creative and combination of ad formats to your audience, turning casual viewers into loyal customers.
- Best For: Businesses who want to drive consideration and engagement through videos on YouTube (including Shorts).
- help create and convert demand by reaching consumers even when they aren’t actively searching for you. Perfect for social advertisers, this campaign type uses visually immersive image and video ads across YouTube, Discover, Gmail and more to engage high-intent users.
- Best For: Advertisers who want to drive conversions with visually appealing, static or video assets on YouTube (including Shorts), Gmail and Discover.
- help find new users, increase installs, and drive ongoing engagement within your mobile app. Powered by Google AI, this is the best campaign type for developers looking to promote their app
- Best For: App developers who want to drive installs with ad assets on Google Play, Search, YouTube, and the Google Display Network.
How does Google AI help find high-value customers for my business?
Google AI predicts and targets the most valuable customers for your business by analyzing millions of real-time intent signals across our surfaces, like Search, YouTube, Maps, and more. By automatically filtering out low-intent prospects, optimizes your budget to focus entirely on the users most likely to drive return on investment (ROI).
What Google Ads credits or promotional offers are available to businesses?
As a new advertiser with Google Ads, you can choose from a selection of introductory . To activate, simply select an offer, and it will automatically be applied to your new Google Ads account upon sign-up. You will see the offer when you enter your billing information.
1 Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media