AdServer
All you need to run your ads across Web, Mobile, In-stream Video, CTV, DOOH, Email and what not!
Straightforward pricing
no hidden fees
AdTarget Ad Server works on CPM pricing model. The price is for ad impressions, not server requests and it already includes all you need:
- CDN and traffic cost
- Complete Targeting options
- All ad types and formats
- Enhanced analytics and real-time reporting
- API access
- Support 24/7
- Full white label (available at monthly turnover 100M+)
- Team management suite (available at monthly turnover 100M+)
Let the numbers speak for themselves:
16
years' experience in adtech
30ms
server response time
200k+
ad requests per second
99.997%
server uptime
Ad formats
AdServer supports all known ad types and formats
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Online video advertising has many shapes and forms, from video spot in player (in-stream) to video ads placed inside news feeds or articles (out-stream).
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Images or HTML blocks which you may see in most of websites and mobile apps. Most popular display ad formats are smartphone banner 300x50, medium rectangle 300ร250, Leaderboard 728ร90, portrait 300ร600 and billboard 970ร250.
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Ads which follow the form of the context where they placed and donโt interrupt user experience. Become very popular in a wake of ad blockers. Usually represented by image and textual fields headline and description. But new forms of native advertising may contain video, company logo and other elements.
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Dying out yet very powerful ad format mainly used on desktop. Ad material filling the empty space surrounding the content area of the website. Due to high visibility this format has well expressed image effect and response rate.
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This format has many names, aka zero-click, clickunder, popunder. Very easy to implement โ all you need is a landing page. It works great for products and services with impulsive purchase decision.
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Advertorial push notifications sent to mobile devices and desktop browsers. Generate very high response due to personalized 1:1 delivery channel and high visibility. Push ads have similar requirements to promo materials as Native ads containing one extra image field for company logo.
Dynamic creative out of the box
Universal feed parser allows to make ads from any JSON/XML feed, including but not limited to Google Merchant Center, Facebook Products, Shopify, Betconstruct, Skyscanner, OpenWeather and many more.
Readymade templates - spend less time on ad design and trafficking while keeping creatives evergreen and CTR high.
Advanced targeting capabilities
available without extra charge
30+
parameters
Full data ownership
Collect 1st and 2nd party audiences based on interactions with the media you buy, owned channels and your product. Use it the way you want: segment, retarget, personalize, cross- and up-sell, suppress.
AdServer is integrated with other martech platforms
S2S conversion tracking for your advantage
- Fast and secure
your website loads faster, you decide which data to pass to Ad Server - No need in pixel implementation
fewer tags - fewer breaches in your product integrity - Easy set-up
doesn't require a programmer or special tech knowledge - Unlimited conversion events
don't compromise on measuring performance - Custom conversions
track any event that matters for your business
Switch on the power of automation
Realtime reports
To help you make fast and right decisions
Possibilities:
- Customizable dashboards for holistic performance overview at glance
- Full scope of media metrics (Audience reach, Impressions, CTR, CPM) and performance KPI (Conversion rate, CPA, Revenue, ROAS)
- Custom calculated metrics
- Set of dimensions adjustable to match specifics of your business
- Full API access and CSV export for integration with 3p BI tools.
Solutions
For your business type
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Affiliate marketers
Advanced targeting, AI traffic distribution optimizer, s2s postbacks and many more features to help you always play a plus
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Sales houses and ad networks
Advanced reselling tools, media margin management, direct and auction based deals are here to help your media business thrive
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iGaming
Safe s2s conversion tracking, dynamic creatives, retargeting and many more features to attract new players and retain existing ones
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Publishers
Full 1st party data ownership, private auctions, 1st look and other tools to max out revenue from your inventory
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E-commerce
Product ads, rich media ad templates, cross-platform and cookie-less retargeting to boost up your sales
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Fintech
Secure dedicated server, pixel-less conversion tracking, 1st and 2nd party data targeting, CPA and ROAS optimization are at your disposal
Configure your pricing plan
Base AdServer Package
- CDN and Traffic
- Full Targeting Options
- All Ad Types and Formats
- Enhanced Analytics
- Real-time Reporting
- API Access
- Support 24/7
White Label
- Parking on Own Domain
- Own Logo
- Own Styles
Team Management
- Unlimited Admin Users
- Unlimited Security Groups
- Unlimited User Groups
Limited time offer
Start using AdTarget AdServer now and get three custom formats for free
Start now!FAQ
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What's the difference between server ad request and ad impression?
Not every request to ad server ends up with ad impression. On average it takes 1.5-2 display requests and 6-8 video requests per one impression. Hence, even having 0 activity you still may get a bill for ad serving with significant figure. AdTarget eliminates such risk, because it charges you only for actual impressions served.
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Does AdTarget AdServer support programmatic?
Programmatic buying and selling is a part of respective DSP and SSP products. Both of them are integrated with Ad Server and can be activated upon request.
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I cannot predict how many impressions will I have next month, - what to do?
No worries, unless you are using additional features, such as white label or team management, at AdTarget AdServer product you pay only for actually delivered impressions.
