AI that’s
Actually Intelligent

See how Cadent cuts through the AI hype and delivers real intelligence through an AI-native platform with customizable agents built for transparency, control, and outcomes.

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Our real-time AI-powered platform delivers exceptional performance across all media.

Connect with customers anywhere in their journey and deliver impactful messaging through our all-in-one platform.

Reach unique audiences. Access total video. Unlock exceptional outcomes.

Cadent Platform brings predictive intelligence to every stage of advertising so you know before you go. We break down the silos between digital and TV to deliver measurable business outcomes at scale.

 Predict

Understand the impact before you launch

Predict and model campaign outcomes in real-time and dynamically adapt strategies to maximize performance. Our custom ML models optimize every impression across any channel, maximizing your investment. 

87B+

Impressions assigned predictive score daily 

18,000

Custom ML models

30+

Measurement partners

 Assemble

Maximize reach across all available impressions

With both ID-based and ID-less solutions, customize your audience by combining real-world attributes and behaviors. Plus, onboard your first-party data in minutes and match it with 125M households.

125M

Households across the US

1.8B

Devices

50+

Data partners

 Orchestrate

Unite media and messaging to maximize reach and impact

Seamlessly buy and orchestrate campaigns across all channels and devices. Buy programmatically, through private marketplaces, or upfront, through our premium inventory marketplace.

150+

Direct publisher connections 

100%

MFA-free inventory

Privacy, performance, flexibility and scale in one omnichannel platform

Cadent’s AI-powered predictive advertising platform is designed for brands, agencies and publishers to seamlessly navigate the evolving media landscape. The platform integrates market-leading technologies to connect audience, activation, measurement and publishers, driving campaign efficiencies and stronger performance in privacy-safe manner.

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Featured Resources

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Press Release

Predictive Advertising Leader Cadent Ignites Next Phase of Growth with Appointment of Taly El-Zmetr as Chief Operating Officer

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Walmart Connect executive to enhance enterprise delivery to accelerate adoption of the unified Cadent Platform

Press Release

Cadent’s Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

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Jounce audit demonstrates Cadent’s promise to building the strongest advertising ecosystem, prioritizing direct CTV inventory

Press Release

Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

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Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership.

Press Release

Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation

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With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube.