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Your Brand Store is your dedicated place on Amazon to differentiate your brand, drive sales, and build loyalty with millions of shoppers.
Your Brand Store is a storefront where your brand can engage, convert, and build loyalty with millions of Amazon shoppers. On your Brand Store, you can showcase your full suite of products, drive product education, and tell your unique story with engaging content like lifestyle imagery or videos.
Creating and maintaining a Brand Store is free, and you do not need to advertise on Amazon to create a Brand Store. Once you create a Brand Store, you can showcase your products, brand story, and lifestyle content to engage shoppers. Shoppers can access your Brand Store from the byline on your product detail pages or from Sponsored Brands or display ad campaigns. You can send shoppers directly to your Brand Store via the short URL, such as amazon.com/brand-name.
Benefits
Showcase your branding, tell your unique story, and earn trust with shoppers. Only brands with a pending or registered trademark can create a Brand Store on Amazon.
New-to-brand shoppers who visited a Brand Store were 62.7% more likely to purchase compared to those who didn't visit a Brand Store. And, when they did purchase, they spent 72.3% more on their order on average than those who didn't visit a Store.1
Highlight your products in new ways, by adding videos or dedicated pages, to educate shoppers on the value of your products.
Use your Brand Store as a landing page for a Sponsored Brands or display ads campaign.
Metrics like sales, visits, page views, and traffic sources help you better understand how to best serve your shoppers on your Brand Store.
Millions of shoppers visit Amazon every day. Brand Stores gives you a way to engage shoppers, drive sales, and build loyalty with these audiences. On your Brand Store, you can drive product education and tell your unique story.
purchase 53.9% more frequently
52.1% higher add-to-cart rate
42.4% higher average selling price
71.3% higher average order value
Shoppers who visit a Brand Store during their shopping journey purchase 53.9% more frequently, have a 52.1% higher add-to-cart rate, a 42.4% higher average selling price and a 71.3% higher average order value compared to those who do not visit a Brand Store.2
for sponsored ads. If you are a seller, you will have to enroll your brand in .
to your advertising console and click on “Brand Store.”
Start creating your Brand Store using Amazon’s self-service Store builder.
You can use templates to build your pages. Use the drag-and-drop tiles to add, remove, or rearrange content in the template, or build your own design.
After you finish designing your Brand Store, submit it for review.
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Resources
Amazon ads academy
Success stories
Nespresso showcases their products, assets, and story in a Brand Store that delivers an immersive and thoughtful customer experience. Learn how they did it.
Key learnings
In 2023, Brand Store views increased by 21% compared to the previous year.3
The Face Shop and Amazon Ads teamed up to revamp their Brand Store and optimize the shopping experience, leading to increased sales over a period of three months.
Key learnings
The average dwell time increased by 24%.4
Bounce rate reduced from 15% pre-optimization to 9% post-optimization.5
Creating and maintaining a Brand Store is free.
Use Brand Store Insights to track sales, visits, page views, traffic sources, and more to help better understand how to best serve shoppers. The dashboard includes metrics such as daily visitors and sales generated from your Brand Store. If you promote your Brand Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Brand Store.
On Amazon, Brand Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product detail page). You can also send shoppers directly to your Brand Store via the short URL, such as amazon.com/brand-name.
You can also drive traffic to your Brand Store from your own sites and social media, or sponsored advertising wherever audiences spend time. Shoppers can share Brand Stores with their friends via social media sites such as Facebook, X, and Pinterest. Brand Stores are also discoverable through shopping results on Amazon.
In addition, you can link , and programmatic display ads campaigns to your Brand Store.
Yes. Brand Stores templates and widgets are all designed for mobile web, app, and desktop. Learn how to .
You can use your Brand Store as the Amazon landing page for your campaigns. Programmatic display ads campaigns can also direct traffic to your Brand Store or a subpage within your Brand Store.
Below are ways to help optimize your Brand Store:
Use the multi-country expansion tool to replicate and translate your Brand Store to all the countries where you already sell products in just a few clicks.
Yes. that specialize in helping brands set up their Brand Stores.
Sources
