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VOOZH | about |
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VOOZH | about |
The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
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Annual Review
👁 ImageThe AIPH 2025 Annual Review highlights all the organisation's activities
Learn moreAIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.
Overview
Media
AIPH Blooming Economies & Cities to Inspire the World
👁 ImageAIPH Blooming Economies & Cities to Inspire The World 2.0. Up-to-date statistics from recent Expos hosted in Asia and Europe.
Learn moreAIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
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AIPH International Grower of the Year
👁 ImageThe AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticulture
Learn moreAIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
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Ornamentals Groups
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The AIPH’s Global Industry Intelligence Centre (GIIC) is an international hub for industry information and knowledge exchange.
Global Industry Intelligence Centre (GIIC)
International Vision Project
AIPH Green City activities promote the essential role of plants in creating vibrant urban areas in which people and businesses can thrive.
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This project enables the industry to anticipate changing consumer behaviour, evolving demand and the implications for production of ornamentals. AIPH is publishing a series of reports and workbooks to undertake the first steps to define a vision for production and demand in the global ornamentals industry. These publications assess the threats and opportunities of the ornamentals value chain in a specific geographic area or market segment.
The findings can help the industry to develop adequate policy arrangements to help optimise future trade flows. Industry players can use the results to support their businesses and market intelligence, to explore future markets and consumer segments.
It is already clear that change in demand and production is inevitable. In the next few decades a variety of macro-factors will cause consumers to live different lives from the generations before them. They will develop different behaviour leading to different purchasing decisions which are likely to impact the demand for ornamentals thus raising the question of whether the industry should reposition itself. The paradox between increasing urbanisation and human’s innate connection with nature holds the greatest opportunity for future growth in the industry.
“AIPH positions this research as an organic project that must gradually grow and ripen over the course of time. We are always looking to extend the community of contributors to this research with individuals from all sorts of backgrounds and interests.”
Leonardo Capitanio, President, AIPH
