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Media & Entertainment

Data Science & Analytics for Media

Unlock the full value of data and drive better business outcomes

Benefits

Ingest and analyze billions of audience events per day

    Leveraging Amazon Bedrock and other cutting-edge generative AI services, media companies can transform content creation, localization, and advertising to boost efficiency, improve quality, and unlock new avenues for creativity and personalization.

    With the broadest and deepest portfolio of analytics and AI/ML services, AWS gives customers unmatched capabilities to extract insights, automate content workflows, and deliver hyper-personalized experiences that drive engagement and monetization.

    AWS supports the data and analytics needs of the world’s largest media enterprises, with the security, reliability, and cost-efficiency to handle billions of audience events and petabytes of content data - no matter the scale or scope of the workload.

The NFL and PGA TOUR discuss how generative AI is changing the game

Using data science and analytics, M&E customers can unlock the full value of their data to drive better business outcomes. At the core is the AWS Data Lake, which provides a secure, scalable foundation for consolidating all media-related dataβ€”from content metadata, to audience behavior, to transactional information. With the data centralized, AWS offers a powerful suite of analytics, artificial intelligence (AI), generative AI, and machine learning (ML) services to extract insights, personalize experiences, and drive actions.

Purpose-built solutions & services for Data Science & Analytics

AWS for M&E reduces barriers to innovation by providing a curated suite of purpose-built services and solutions designed to help organizations create content, connect workflows, and captivate audiences.

View all solutions for Media & Entertainment in the AWS Solutions Library

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Data Science & Analytics Resources

See related technical guides, solution briefs, blogs, and much more.

Blogs

See all AWS for M&E blogs

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Additional Resources

Explore additional M&E resources including eBooks, whitepapers, workflows, getting started guides, and more.
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