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Prepare to build

The journey to launch a product and bring it to market is not linear. Learn the recommended steps and what to do before you build.

Founder fundamentals

Building a startup is no easy feat. Understand the steps to take turning your big idea into a business.

Legal and fundraising

Learn the essentials of fundraising, hiring and compensation, and equity management that every founder should know.

How to partner with AWS

Learn about the essentials of how to build, market and sell your solutions with the AWS Partner Network.

Startup’s guide to GenAIOps on AWS part 3: Towards production excellence

In part 3 we show you how to handle scaling demands without sacrificing speed of innovation.

Startup’s guide to GenAIOps on AWS part 2: Essentials

In Part 2, we provide actionable guidance for implementing the essential components that will take you from prototype to production-ready solutions.

Startup’s guide to GenAIOps on AWS part 1: Future-proof your AI stack from day one

By integrating GenAIOps into your operations from day one, you can streamline your workflows and position yourself for long-term success in an increasingly AI-driven world.

AI has found its voice, and startups are listening: How disruptors can capitalize on one of 2025’s top emerging markets.

Improvements in performance and latency have enabled the potential applications of voice AI to skyrocket. From call centers, to hospitality, healthcare, and language learning—new possibilities seem to present themselves by the day.

Scale your startup smarter: Essential generative AI use cases

In this post, we’ll look at how startups leverage generative AI to power user experiences, transform operations, deliver real-time insights, and foster creativity.

A seven-step checklist to get your generative AI application security-ready

We’ve developed a seven-item checklist outlining the essential security and compliance measures you should consider when moving your generative AI-powered applications from experimentation to production.

AWS Generative AI Accelerator seeks the next generation of global AI leaders

Applications are now open for GAIA 2025. The 2025 cohort will receive unmatched benefits designed to accelerate both technical growth and market traction, including up to $1 million in AWS credits.

How generative AI is changing the startup landscape

Discover how startups can harness, contribute, and use generative AI for a future-ready journey.

Meet your AWS Startup generative AI support team

Find out how to unlock unparalleled support for your generative AI startup from dedicated AWS experts.

Choosing the right generative AI learning path

The right learning resources can enhance your understanding of generative AI and empower your organization to leverage this technology across many different use cases.

Twelve Labs pioneers AI video intelligence on AWS

Twelve Labs is a fast-growing startup using generative AI to process vast amounts of video data, empowering its customers with next generation video intelligence. The company is training and scaling multimodal AI models on AWS that are capable of interpreting visual data as we do, at a scale made possible by innovative technology and proven expertise.

How poolside pioneers AI assisted software development on AWS

See how our partners at poolside are turning millions of developers into billions

AWS Impact Bootcamp Tokyo: Building tomorrow, with purpose

Over two days, founders gained the tools and learnings needed to grow, including training, real-world business advice, and direct access to mentors, investors, and strategic partners.

Made in London, built for the world

Find out what draws startup founders to the city, how they’re scaling on AWS, as well as how AWS Activate helps them build and grow while reducing costs.

Reality Defender vs the deepfake era: building trust with AWS

Based in New York, the startup is “leading the market in deepfake detection.” Its solution can detect deepfakes across real-time video and voice, as well as in images, securing critical communications channels without requiring any biometric data from its customers.

Made in Seoul: Miracles, unicorns, and startup success stories

Startup founders share their experiences of building a business in Seoul, and how they’re are harnessing AWS support to write the next chapter in the city’s story.

Artificial Agency advances always-on AI gameplay with AWS and Llama

Learn how Artificial Agency is using Meta Llama models and AWS to train small, game-specific AI models that bring intelligent, always-on characters to life at scale.

Osmo digitizes smell and cuts AI costs by 200x with Meta Llama on AWS

Learn how Osmo matched leading frontier model performance at a fraction of the cost by moving to Meta Llama on AWS.

Privado AI achieves 90 percent accuracy for global privacy compliance using fine-tuned Llama 3.1 on AWS

Learn how Privado AI uses fine-tuned Llama 3.1 on AWS to deliver 99 percent JSON compliance and reliable privacy intelligence across global, multi-language codebases.

World Models and the multimodal AI stack: rewriting the rules of robotics

Training robots on internet video may represent the most consequential architectural decision in the history of physical AI.

Pathway's BDH: a new post-transformer approach to enterprise AI, on AWS

Pathway, an AWS frontier model partner, is pioneering this next generation of AI with Dragon Hatchling (BDH). Developed on Amazon SageMaker and optimized for AWS infrastructure, BDH is a post-transformer frontier model that powers continuous learning, infinite context, and real-time adaptation.

From data to discovery: Helical powers a virtual lab for Pfizer, with AWS

Built on AWS, Helical's Virtual Lab enables biologists to design experiments and evaluate biological outcomes in a simulated environment, without needing to write code.

From YC to AWS: Porter simplifies infrastructure for scaling startups

Together with AWS, Porter is redefining how startups adopt and scale on cloud infrastructure.

Articul8 AI bridges the industrial expertise gap with specialized Llama 4 models and security-first AWS architecture

Learn how Articul8 AI uses Meta Llama and AWS to establish state-of-the-art (SOTA) accuracy for specialized energy applications while protecting proprietary data in private cloud environments.

A guide on using AI-powered analytics to maximize startup growth

Explore the how and why of using AI-powered analytics to optimize your startup

Using GitOps with Amazon Elastic Kubernetes Service with Landbay

By combining the power of AWS Cloud, Landbay was able to spin up a best in-class architecture based on Amazon Elastic Kubernetes Service.

Blockchain and generative AI: Fueling innovation within the digital economy

Generative AI is unlocking new possibilities for the onchain economy

Serverless Retrieval Augmented Generation (RAG) on AWS

The year is 2024 and you're still paying for a vector database when you're not using it. Not anymore! In this post we explore a fully serverless solution for your Retrieval Augmented Generation (RAG) applications on AWS backed by Amazon Lambda, Amazon Bedrock, Amazon S3, and LanceDB.

How to build a mobile app using AWS

Build a strong foundation for your mobile app with AWS. Learn how to create an appealing user experience and leverage powerful cloud services.

How to build a simple web app using AWS

Discover how AWS technologies empower startups to rapidly build and scale web applications for an optimized user experience.

How to choose between compute options on AWS

Learn about serverless, containers, and monolithic web apps, and choose the best fit for your startup's growth.

Why early stage startups need to use multi-factor authentication

Protect your startup's assets from unauthorized access. Learn why multi-factor authentication is crucial for early-stage startups.

Building the foundation for your cloud environment

Learn how AWS services empower startups to achieve both innovation and control in their cloud environment.

Evolutionary architectures series: Part 1

Discover the key steps of building a successful startup in the Evolutionary Architectures series. Dive into the process of delivering the first MVP and beyond!

Evolutionary architectures series: Part 2

You launched your MVP! Now what? Learn from the experts on how to enable and sustain growth and about useful business reporting tools, cost optimization services, and more.

Evolutionary architectures series: Part 3

Positioning your startup for scale? Our experts show how to further mature your tech stack, develop a stronger security strategy, and more.

Scaling your startup in the AI era: Introducing AWS Business Support+

AWS Business Support+ combines cutting-edge AI technology with human expertise to help more startups scale faster.

Getting started with AWS

Whether you’re an early-stage founder with a fresh idea or a technical lead building your next product, AWS provides comprehensive support, AI, automation, resources, and tools to help you innovate and grow, and much more.

AWS Marketplace Listing: A step-by-step guide for startups

This guide provides a streamlined approach to creating your AWS Marketplace listing. Following proven best practices, you'll learn how to optimize your listing to attract potential customers and simplify their purchasing decisions.

Building an effective AWS Marketplace strategy

Our programs, resources, and AWS experts provide the strategic guidance, pricing optimization, and specialized tools you need to excel in AWS Marketplace.

Guide to co-marketing with AWS as a startup partner

By aligning your strategy and messaging across marketing channels, leveraging the AWS network, and collaborating with AWS Sales teams, you can accelerate profitable growth for your startup.

Transforming payments: How startups are pioneering stablecoin infrastructure on AWS

From emerging market innovations to Wall Street institutions, startups and enterprises are embracing stablecoins for faster, cheaper, and safer payment solutions.

7 best practice tips for co-marketing and co-selling with AWS

To guide you toward success, we've developed seven strategic steps for an effective go-to-market approach with AWS.

Join the AWS Partner Network: A step-by-step guide for startups

Looking to take your startup to the next level? Joining the AWS Partner Network gives you access to programs, tools, resources, networks, and expertise to drive growth and profitability.

Maximizing your B2B success on AWS Marketplace

To maximize AWS Marketplace's capabilities and reach more customers, you need to design and execute a strategic plan that delivers results.

How startup companies scale with data analytics

By integrating analytics directly into products and services, startups can create unique value propositions, enhance user experiences, and discover new market opportunities.

Scaling your startup through cloud app modernization

In this guide, we’ll explore the core components, techniques, and benefits of cloud application modernization, giving your startup the tools it needs to navigate this crucial stage of development.

What startups can learn from how large companies use generative AI

What startups can learn from how large companies use generative AI

What Amazon CTO Werner Vogels’ predictions for 2024 mean for startups

For 2024, Werner’s predictions build on prior predictions, but also introduce new trends impacting opportunities for startups.

Meet the tech alums leading the next generation of startups

From VCs to a vast talent network—learn how tech industry alums use their skills and connections to strike out on their own in the startup space.

Meet your AWS account team

Building on AWS? Meet your dedicated account team ready to support your journey. Discover how they can assist you in reaching your business goals.

Andreessen Horowitz cofounder Ben Horowitz on the cloud, weathering economic turmoil, and building lasting relationships

Ben Horowitz, co-founder of Andressen Horowitz, shares his insights on major shifts in the VC industry, earning customer trust, cash management, the cloud's impact, and more.

Meet three women who make startup journeys smoother

Meet three AWS Solutions Architects guiding entrepreneurs toward growth.

Greylock’s Jerry Chen on the evolving role of the startup CFO

Explore the evolving startup CFO role with Jerry Chen from Greylock Partners. Gain insights and strategies for navigating the changing financial landscape.

Overcoming criticism and imposter syndrome as a startup founder

Explore tips for startup founders on overcoming criticism and imposter syndrome. Gain insights into managing self-confidence and a positive startup culture.

Why culture is critical to startup organizational growth

New research reports 86% of startup leaders say that workplace culture is vital to a startup's success. Read our report overview or download the full report today.

What does it mean to be an AWS Admin at a startup?

AWS Admins balance their day-to-day while helping to establish good security hygiene and optimize costs.

Remote work helps founders recruit international talent, save on real estate costs, and gain global experience

Embracing remote cloud-based working delivers numerous benefits to workers and managers alike, reducing costs and expanding the pool of talent.

Why Guild CFO Chris Garber believes lifelong learning is the key to startup success

Want to create more adaptable, resilient workforces? Guild CFO, Chris Garber, says lifelong learning is the key.

What Amazon CTO Werner Vogels’ predictions for 2023 mean for startups

Uncover the game-changing predictions of Amazon CTO Werner Vogels for 2023 and their impact on startups. Dive into the future of innovation now!