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โ‡ฑ 52 Product List UX Articles โ€“ Baymard Institute


Baymard Institute
UX Articles

52 Product List UX Articles

These articles are based on observations and test findings from our usability research on list items, sorting, and filtering.

Display โ€œApplied Filtersโ€ in an Overview (28% Donโ€™t)

Our large-scale usability testing reveals that overviews of applied filters speed up product finding and help orient users, but 28% of sites don't provide them. Learn how to implement them right.

Featured
  • Display โ€œApplied Filtersโ€ in an Overview (28% Donโ€™t)

    May 13, 2026 (Updated)
  • Mobile App UX Trends: The Current State of Ecommerce App UX (11 Common Pitfalls & Best Practices)

    April 14, 2026 (Updated)Popular
  • Product List UX 2025: 8 Common Pitfalls & Best Practices (80% Have Serious Issues)

    September 9, 2025 (Updated)Popular
  • Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices

    June 17, 2025 (Updated)Popular
  • 4 Ways to Improve UX for Ecommerce Mass Merchant Sites

    April 29, 2025

Combine Variations of Products into One List Item (12% Donโ€™t)

Displaying product variations as separate list items in product lists can negatively impact product finding, yet 12% of sites do so. Read our latest research on product lists.

Featured
  • 5 Best Practices for Communicating Sustainability in Ecommerce

    April 22, 2025 Popular
  • Horizontal Filtering Toolbars: 2 Reasons to Be Cautious

    March 13, 2025 (Updated)Popular
  • Desktop UX Trends: 10 Common Pitfalls & Best Practices

    March 6, 2025 Popular
  • Always Provide 3 or More Product Thumbnails in Product Lists and Search Results

    November 5, 2024 Popular
  • Furniture & Home Decor UX: Always Include Contents and Quantities in the List Item for Sets and Bundles

    October 8, 2024
  • 2024 E-Commerce Product Finding: Expanded and Updated Research Findings

    September 17, 2024
  • Use โ€œVisualโ€ Filters for Visually Distinct Product Attributes

    July 9, 2024
  • If Providing Sidebar Filtering, Position the โ€œSizeโ€ Filter near the Top and Expand It by Default

    June 4, 2024
  • Use Both Ratings Average and Number of Ratings When Sorting by User Ratings

    April 30, 2024
  • B2B Electronics: Always Allow Users to Search Long Lists of Filter Options

    April 23, 2024
  • B2B Electronics: Use โ€œProduct Tablesโ€ to Display Product Listings on Desktop

    April 10, 2024
  • Apparel E-Commerce: Visually Group and Clearly Label Size Filter Options

    March 26, 2024
  • Always Explain Industry-Specific Filters (62% Donโ€™t)

    February 27, 2024
  • Always Allow Users to Combine Multiple Filtering Values of the Same Type โ€” an โ€˜ORโ€™ Logic (15% of Sites Donโ€™t)

    January 23, 2024 Popular
  • Consider Promoting Important Filters (61% Donโ€™t)

    November 21, 2023
  • Always Show the Number of User Ratings in List Items (5% Donโ€™t)

    August 29, 2023
  • 2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)

    August 22, 2023 Popular
  • Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Donโ€™t)

    August 8, 2023 Popular
  • Avoid โ€œQuick Viewsโ€ for Spec-Driven Product Types (21% Donโ€™t)

    August 1, 2023
  • Display โ€œPrice Per Unitโ€ For Multiquantity Items (86% Donโ€™t)

    July 18, 2023
  • Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)

    May 30, 2023 Popular
  • New 2023 Product Lists & Filtering UX Benchmark with 6,100+ Performance Scores and 4,400+ Best Practice Examples

    February 14, 2023
  • 4 Ways to Optimize the Comparison Feature for Scanning

    October 19, 2022 Popular
  • Product Comparison UX: Always Provide Comparison Features for Spec-Driven Industries (17% Donโ€™t)

    September 6, 2022
  • Provide โ€œQuick Viewsโ€ for Visually Driven Products (50% Donโ€™t)

    August 9, 2022 Popular
  • Direct-to-Consumer UX Benchmark: 5 Common DTC Pitfalls

    February 22, 2022
  • The Optimal Layout for Hotel & Property Rental Search Results & 3 Pitfalls to Avoid

    February 8, 2022
  • 250+ New Examples Added from Large-Scale Testing on European Sites

    November 9, 2021
  • Combine Variations of Products into One List Item (12% Donโ€™t)

    September 7, 2021
  • Always Sort Product Lists by Diversity-Based โ€œRelevanceโ€ (24% Donโ€™t)

    May 5, 2021
  • Allow Sorting by โ€œPriceโ€, โ€œUser Ratingโ€, โ€œBest-Sellingโ€, and โ€œNewestโ€ (64% Donโ€™t Allow All 4)

    April 20, 2021
  • Return Users to the Same Place in the Product List When Returning from the Product Page (13% Donโ€™t)

    November 17, 2020
  • Inspirational Images Should Link to All Depicted Products (9% of Sites Donโ€™t)

    September 8, 2020
  • 5 Essential Filter Types Users Need on Product Listing Pages (57% Donโ€™t Offer All 5)

    August 18, 2020
  • 4 Design Patterns That Violate โ€œBackโ€ Button UX Expectations โ€“ 59% of Sites Get It Wrong

    July 20, 2020 Popular
  • Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

    January 7, 2020 Popular
  • Filter List Design: Have Filters for All Displayed List Item Info (38% Donโ€™t)

    September 17, 2019
  • Hover UX: Use Synchronized Hover Effects & Unified Hit-Areas (76% Donโ€™t)

    August 16, 2016
  • Product List and Category Navigation: Highlight Items Already in the Userโ€™s Cart (96% Donโ€™t)

    April 19, 2016
  • External Article: Testing Pagination Against Infinite Scrolling and โ€˜Load Moreโ€™ Buttons

    March 1, 2016
  • 6 Use Cases for Compatibility Databases on E-Commerce Sites

    October 6, 2015
  • Improve Form Slider UX With These 5 Requirements for Slider Interfaces

    September 15, 2015
  • 7 Filtering Implementations That Make Macyโ€™s Best-in-Class

    July 1, 2015
  • Contextual List Item Information โ€“ A New E-Commerce Personalization Technique

    May 19, 2015
  • External Article: The Current State of E-Commerce Filtering

    April 20, 2015
  • Category-Specific Sorting: A New Way to Sort Products

    April 14, 2015
  • E-Commerce Product List Usability: Report & Benchmark

    March 3, 2015

Want to learn more about this topic?

We have a whole research topic dedicated to Product List research where you can see performance scores, design inspiration examples and research reports about Product List design.Learn more about Product List research

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