 |
VOOZH | about |
|
VOOZH | about |
Zapier, the leading AI orchestration platform, uses Claude to drive company-wide AI adoption and boost productivity across its remote-first team.
Key results:
For over a decade, Zapier has empowered non-technical users to create automation workflows for repetitive tasks. This foundation of democratizing technology positioned them to embrace generative AI both internally and for their customers.
"Zapier, at its core, is about enabling non-technical people to build things they didn't think possible," said Reid Robinson, Lead Product Manager of AI at Zapier. "We've always had that mentality of helping people become builders, and see opportunities to build robots for themselves, their company, and their customers."
Zapier needed AI tools that could match their distributed work style, while maintaining their high standards for automation and efficiency as a fully remote company operating across global time zones with 8,000 app integrations to manage.
Zapier's path to Claude began with grassroots adoption. Before any company-wide rollout, dozens of employees, particularly on the Marketing team, were already using Claude for personal productivity. “Many teams were very vocal about wanting access," Robinson said. "They were very happy to finally get access to Claude."
Claude's artifacts, features, and sophisticated reasoning capabilities set it apart. Robinson explained, "Artifacts were one of the first things I'd seen that could bring ideas to life so quickly and simply." Equally important was Claude's integration with Model Context Protocol (MCP), invaluable for Zapier's complex technical environment. "Claude's ability to work with MCP servers is incredibly powerful," Robinson said, noting how it enables seamless connections across their internal tools and data sources. For example, Zapier team members have been enjoying using the Zapier MCP in Claude to search Slack by keyword.
Claude powers productivity across Zapier's distributed teams through several key applications:
Zapier's commitment to AI adoption has transformed their distributed teams' operations. In March 2023, the company implemented a "Code Red" strategy, pausing normal business operations for a company-wide AI hackathon that generated 150 ideas and 60+ submissions from their 360-person team.
This cultural shift enabled teams to move faster and work more strategically. Instead of scheduling follow-ups for next week, teams now suggest meeting later the same day. As CEO Wade Foster puts it, "Those little gains compound. They build speed, energy, and trust.”
The transformation extends beyond individual productivity to organizational capabilities. Robinson describes their approach as asking "What would you do if you could run Claude in your sleep?" This mindset has led to sophisticated agent-based workflows where Claude operates autonomously across multiple systems, handling everything from content generation to customer research.
For Zapier’s customers, this philosophy has translated into increasingly valuable tools: the Anthropic integration on Zapier now processes 10 times more tasks than last year, as users build workflows that leverage Claude's capabilities for their own businesses.
Looking ahead, Robinson sees AI as a powerful tool for anyone wanting to start a business. He says, "AI makes it much easier to turn ideas into reality." He's excited about how AI can help people without technical backgrounds build their own companies and create new things. Where technical skills were once a barrier, AI is opening doors for a new wave of entrepreneurs.
Zapier continues to push the boundaries of what's possible with their MCP platform strategy. They are creating internal servers that help Claude navigate their codebase and building team-specific tools for areas like developer experience and design. They're also exploring how Claude can power more sophisticated customer-facing agents through their platform. With Claude as their strategic partner, Zapier is making this vision a reality for their distributed team and millions of customers worldwide.
