The 7–Eleven Story
“Give the customers what they want, when and where they want it.”
— Joe C. Thompson Jr.
7-Eleven Founder
Who We Are
We strive to be the first choice for convenience for our customers – anytime, anywhere. To do that, we make our customers‘ day a little more awesome by delivering fast, personalized convenience – when, where, and how they want it.
How We Work
To lead, we serve. 7-Eleven has always been about serving the needs of others – which is why customer obsession and servant leadership is at the core of everything we do. We live by our Values and Leadership Principles so we can best serve our customers, our stores, our Franchisees, and our communities – every single day.
A Growing Family of Brands
As the world’s first convenience store, our top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it. This goal continues to shape 7-Eleven’s ethos, driving 7-Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards®, and 7–Eleven Fleet™, throughout the U.S.
Banners
7-Eleven
7-Eleven, Inc. is the premier name in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7‑Eleven stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations.
Speedway
Speedway operates in 36 states across the U.S., predominately in the Midwest and East Coast. In May 2021, 7-Eleven acquired 3,800 Speedway Stores from Marathon Petroleum Corp., increasing 7-Eleven’s total number of stores to more than 13,000 in the U.S. and Canada and allowing 7-Eleven to bring convenience to more customers than ever before.
Stripes
Stripes Convenience Stores operates predominantly in Texas and Louisiana. Food offerings are available in more than 450 of its stores, primarily under the proprietary Laredo Taco Company® brand. In January 2018, 7‑Eleven acquired 1,030 Stripes Stores.
Laredo Taco Company
Laredo Taco Company is 7-Eleven’s take on authentic Mexican food, and is famous for its authentic tacos, which are served on flour tortillas made fresh every day, and its salsa bar offering a wide selection of salsas and pico de gallo. Customers can find specialty tacos and meals that are not always seen in quick-serve Mexican restaurants, such as authentic barbacoa, chorizo, carne asada, carnitas, and breakfast tacos made with fresh-cracked eggs.
Raise the Roost Chicken & Biscuits
Raise the Roost Chicken & Biscuits is 7‑Eleven’s Southern-inspired chicken concept restaurant. Billed as “Chicken Worth Crossing the Road For,” Raise the Roost Chicken & Biscuits presents a simple menu with made-to-order and grab-and-go options: fried chicken tenders hand-breaded with a proprietary blend of Southern spices, flaky, freshly baked biscuits, bone-in and boneless wings handspun with “made in coop” sauces, chicken sandwiches, and breakfast sandwiches.
Food & Beverages
Services
Delivery
Through 7NOW® and third-party delivery providers, we offer best-in-class delivery of food, convenience, and grocery items. Delivery via 7NOW is available throughout the U.S. and Canada, providing 24/7 delivery in about 30 minutes or less of over 3,000 products, including groceries, over-the-counter medicines, household goods, a range of food and beverage options including pizza and Slurpee drinks, beer and wine, and more. The 7NOW delivery business doubled in 2021 and continues to grow.
Loyalty
Launched in 2015, 7Rewards® is the 7-Eleven best-in-class loyalty program where customers are rewarded for every dollar spent. 7Rewards members have access to a suite of features within the 7‑Eleven app, including Mobile Checkout, 7‑Eleven Wallet, Fuel Loyalty, and 7NOW.
Speedy Rewards®, launched in 2004, allows Speedway customers to earn points on both merchandise and fuel purchases. Points can be redeemed for snacks, drinks, or more using the Speedy Rewards mobile app.
Fleet
Fuel has been part of the 7‑Eleven® convenience offering since 1928, and is now available at over 8,000 locations across the U.S. The 7‑Eleven Fleet program has multiple card offerings to fit the needs of businesses of all sizes across 7-Eleven's fueling network of 7-Eleven, Speedway and Stripes stores. Our program also includes the 7FLEET Diesel Network, a nationwide network of truck diesel lanes established by 7-Eleven Inc. These truck-friendly locations are built with professional drivers in mind with payment acceptance, food offerings and other amenities which better serve the trucking industry. the 7FLEET Diesel Network currently includes over 340+ locations in 24 states.
Trans@ct
The Trans@ct by 7‑Eleven® Prepaid Mastercard® offers cardholders an alternative to traditional banking so they can receive direct deposit payments such as government benefits or paychecks sooner. After registration and activation, all funds loaded onto Trans@ct by 7‑Eleven card accounts are FDIC-insured. Customers can purchase a Trans@ct by 7‑Eleven card at participating 7‑Eleven® stores or apply online.
Skipcart
Skipcart, a delivery platform acquired by 7‑Eleven in 2022, provides businesses nationwide with a scalable and efficient solution for on-demand and same-day delivery. With easy-to-integrate API tools and intuitive dashboard capabilities, Skipcart enables companies across various industries—including food and beverage, grocery, retail, automotive parts, convenience items, and e-commerce—to seamlessly offer reliable local deliveries, typically fulfilled within 30 minutes. Leveraging a large, professional network of drivers, real-time order tracking, proof-of-delivery verification, direct driver communication, and customizable white-label options, Skipcart empowers businesses to enhance their customer experience and streamline logistics operations.
International Presence
- Asia
- Thailand
- South Korea
- China
- Philippines
- Malaysia
- Singapore
- Vietnam
- Cambodia
- Macau
- Japan
- India
- Europe
- Denmark
- Norway
- Sweden
- Australia
- North America
- United States
- Canada
- Mexico
- Arizona
- California
- Colorado
- Connecticut
- District of Columbia
- Delaware
- Florida
- Illinois
- Indiana
- Massachusetts
- Maryland
- Maine
- Michigan
- Missouri
- North Carolina
- New Hampshire
- New Jersey
- Nevada
- New York
- Ohio
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- Texas
- Utah
- Virginia
- Vermont
- Washington
- West Virginia
Commitment to Community
We are proud to work with a variety of national and community organizations to provide relief where it’s needed most.
Recent Awards
Largest Brands in Franchising | Franchise Times
In 2023, 7-Eleven was ranked #2 for the third year in a row in the Franchise Times Top 400 Largest Brands in Franchising annual list. The list ranks the largest franchise systems in the U.S. by global systemwide sales, based on the previous year’s performance.
Top 20 Most Valuable Global Retail Brands by Kantar
7-Eleven was named one of the Top 20 Most Valuable Global Retail Brands by Kantar. Kantar BrandZ ranks the most valuable brands in the world by measuring Financial Value and Brand Contribution. It’s the world’s largest consumer-focused source of brand equity insight.
2023 Shorty Award for Instagram Presence
The Shorty Awards is an annual, international competition honoring organizations producing great content across digital and Social. 7-Eleven was honored in the Instagram Presence category in 2023 for #Carsof7Eleven.
National Retail Federation Ranks 7-Eleven in Top 25
7-Eleven consistently makes the cut for the NRF lists of top retailers. The Top 100 Retailers ranks the industry’s largest companies according to domestic sales, while the Top 50 Global Retailers ranks the industry’s largest companies according to global sales. In 2023, 7-Eleven was ranked in the top 20 on both.
#1 Most Trusted Convenience Store Chain by Newsweek
Trust is a major factor in people’s decisions about where they’ll shop – especially for food. In 2023, Newsweek ranked 7-Eleven one of the most trusted convenience store chains in America. Newsweek also named 7Rewards and Speedy Rewards a top loyalty program in America.
2023 Top Women in Convenience
In 2023, Convenience Store News named two 7-Eleven women to their list of Top Women in Convenience. We congratulate Mentor Honoree Jennifer Goschke and Women of the Year Honoree Treasa Bowers on this incredible and well-deserved honor.
WARC Effective 100
“Take it to Eleven” ranked #42 on WARC’s most effective campaigns and in the top 10 for global retail campaigns.
Loyalty 360 Technology and Trends Award
The Loyalty360 Awards recognize brands that drive customer loyalty and successfully navigate today’s complex and evolving landscape. The refreshed 7-Eleven app won the Technology & Trends award, which recognizes our continued focus on expanding digital touchpoints with consumers to improve the customer experience.
Effie Awards, Gold
7‑Eleven, Inc. took home Gold in the retail category for the 2022 Effie Awards for its “Take it to Eleven” campaign. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effie Awards recognizes any and all forms of marketing that contribute to a brand's success.
D CEO Magazine Mergers & Acquisitions Award
7‑Eleven, Inc.’s acquisition of 3,900 Speedway stores was recognized by D CEO magazine as one of the region’s top transactions in the publication’s $1 billion+ Deal of the Year category for its 2022 Mergers and Acquisitions Awards.
2022 SABRE In2 Awards’ Best Use of Gamification/User-Generated Contests
The In2 SABREs recognize superior achievement in branding, reputation and engagement. The awards showcase organizations' ability to navigate — and thrive — in an increasingly complex and fast-moving world. In2 is a short form for insight and innovation, two qualities that are in greater demand than ever before and critical in helping brands form meaningful connections with their audiences amid a rapidly-changing landscape. 7‑Eleven’s Gamers’ Paradise took home the in2 Award in the category of Best Use of Gamification/User-Generated Contests.
Modern Retail Awards’ Best Digital Transformation
The Modern Retail Awards honor the retailers that powered through the changes and uncertainty brought about in 2021. 7‑Eleven was recognized for its ability to provide frictionless experiences such as mobile checkout, a digital wallet and 7NOW Delivery.
ANA Multicultural Excellence Award
7‑Eleven’s “Take It To Eleven” campaign was selected as a winner in the cross-cultural campaigns category.
D CEO and Dallas Innovates’ The Innovation Awards
The Innovation Awards, presented by Dallas Innovates and D CEO, honors trailblazing North Texas individuals and companies who are shaping the future of their industries. 7‑Eleven was recognized as the 2022 Innovation in Marketing winner following a year of creative campaigns that engaged and rewarded customers.
Entrepreneur’s Franchise 500
The Franchise 500 list aims to highlight the industry’s top chains that have displayed resiliency and exceptional performance in five categories - cost & fees, size & growth, support, brand strength, and financial strength and stability. 7‑Eleven placed #18 on the list, receiving the highest placement of any C‑Store in 2023. 7-Eleven was also named #1 for Fastest Growing Global Franchise in 2023.
Convenience Store News’ Top 100 C-Store Chains
This annual list compiles the industry’s top performing chains throughout the year and acts as a tool that highlights trends in the industry. As the largest chain in the C‑Store industry, 7‑Eleven continued to lead in 2022. 7‑Eleven also earned the number one spot in 2019 and 2020.
#1 of CSP’s Top 202 Growth Chains
Still #1! CSP Daily News has again awarded 7-Eleven the top spot in their annual Top 202 Convenience Stores. The ranking is a list of the largest convenience stores in the US by size as of January 1, 2023. With our 13,000 US stores, we far surpass the #2 chain – helping us better give our customers what they want, when and where they want it.
86,000 Stores Globally in 19 Countries & Regions
Mobile Checkout at More Than 3,000 Stores
7NOW® Delivery Available Throughout the U.S. and Canada
7-Eleven is 98 Years Young
First Self-Serve Soda Fountain
First Convenience Store to Sell Gas
First to Sell Fresh Coffee in To-Go Cups