Customers, not just numbers
The DMA exists to raise the bar - so customers trust, brands grow and marketing stays powerful.
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Meet some of our members
Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.
Our community
Our vibrant community brings together over 27,000 marketers from the most forward-thinking and innovative agencies, brands as well as ad tech and martech companies.
Do data right
We are here for every single marketer, making sure they are protecting, using and transforming data into work that’s meaningful for customers and successful for our members.
The DMA Code
The DMA Code builds trust and loyalty, mitigates risk whilst attracting and retaining talent.
Clever data
Access to tools and templates as well as legal and compliance support to ensure you are doing data right.
Clever minds
Connect with some of the most forward-thinking brains in the industry on one of councils, at our events or through our awards programme.
Clever resources
Be inspired, know what’s next and benchmark your performance with our research, case-study bank and IDM accredited training.
Be more customer
Great marketing starts with trust - trust in data, in creativity, and above all, in your customer. That's why everything we do is built around five core pillars designed to help marketers grow with integrity and impact. They are the foundation of marketing that works: ethical, evidence-led, insight-driven, inclusive, and creative.
Data & marketing content pillars
From setting standards in responsible marketing to nurturing the next generation of talent, our focus is clear - to help you do data right and put your customers first, every time.
Responsible marketing
Champion ethical, data-driven practices that put the customer first and build long-term trust.
Measurement
Use clear, evidence-based metrics to prove effectiveness, unlock insights and drive continuous improvement.
Customer engagement
Build loyalty and create meaningful, personalised experiences powered by data, creativity and technology.
People
Nurture diverse, future-ready talent with the skills, confidence and curiosity to thrive in the industry.
Creativity
Fuse imagination with data to elicit action
Data & marketing content pillars
From setting standards in responsible marketing to nurturing the next generation of talent, our focus is clear - to help you do data right and put your customers first, every time.
Responsible marketing
Champion ethical, data-driven practices that put the customer first and build long-term trust.
Measurement
Use clear, evidence-based metrics to prove effectiveness, unlock insights and drive continuous improvement.
Customer engagement
Build loyalty and create meaningful, personalised experiences powered by data, creativity and technology.
People
Nurture diverse, future-ready talent with the skills, confidence and curiosity to thrive in the industry.
Creativity
Fuse imagination with data to elicit action
Latest from the DMA
1st Apr 2026
ICO Updates Legitimate Interests Guidance after DUAA Changes
Revised guidance gives organisations clearer footing on direct marketing, proportionality and respon…
30th Mar 2026
Powering Growth Through Customer Engagement: Key Takeaways from eTail Connect Spring 2026
eTail Connect Spring 2026 brought together senior eCommerce, digital and customer leaders from acros…
16th Mar 2026
JICMAIL and TGI announce ongoing data integration while the mail channel posts record levels of digital performance in Q4 2025
JICMAIL reports that the proportion of mail driving website visits has reached its highest level in …
Upcoming events & webinars
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.