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Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions

Published online by Cambridge University Press:  23 January 2015

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Abstract:

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic “cookies,” spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important “marketing and technology” ethical debate.

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Type
Special Forum Marketing and Technology
Copyright
Copyright © Society for Business Ethics 2006

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Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions

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