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2020 EP by Loona
[#]
πŸ‘ Image
Digital and Limited A cover
EP by
ReleasedFebruary 5, 2020 (2020-02-05)
GenreK-pop
Length17:40
LanguageKorean
LabelBlockberry Creative
Producer
Loona chronology
[+ +]
(2019) 		[#]
(2020) 		[12:00]
(2020)
Singles from [#]
  1. "365"
    Released: December 13, 2019
  2. "So What"
    Released: February 5, 2020

[#] (read as "hash") is the second extended play by South Korean girl group Loona. It was released on February 5, 2020, by Blockberry Creative and distributed by Kakao M.

Background

[edit]

On March 31, 2019, a teaser titled "#" was released on the group's official YouTube channel. The clip looks back to Loona's previous releases and teaser films and ends with the word "burn". It also features imagery of butterflies, as well as the symbols "++" and "xx". On May 31, a second teaser was released titled "La Maison Loona", with the phrase "delayed but someday" showed at the end. On December 13, a teaser titled "#1" was released.[3] On December 31, an image teaser was released.[4]

On January 8, 2020, it was announced that member HaSeul would halt activities with the group due to health concerns.[5] On January 10, a second teaser was released titled "#2", setting the release date to February 5.[6] On January 13, individual teasers started to being released, starting with member HyeJu (formerly Olivia Hye) and ending with a group photo on January 19.[7] On the same day, the track list was released, revealing the proper lead single as "So What".[8] On January 22, a third teaser was released titled "#3".[9] On February 5, 2020, member Yves confirmed in the album's press showcase that SM Entertainment founder Lee Soo-man was involved in the production of this album, doing so after he watched the group's cover video for NCT 127's "Cherry Bomb".[10]

The description of the "So What" music video announced that the album's limited editions included a CD-only song, "Day & Night".[11][12]

Singles

[edit]

"365" was released as a lead single on December 13, 2019.

"So What" was released as the 2nd single and title track in conjunction with the EP on February 5, 2020.

Commercial performance

[edit]

The EP debuted at number 2 on South Korea's Gaon Album Chart and sold 79,797 copies in the month of February, becoming the group's best selling work at the time,[13] while "So What" was the group's highest-charting song on one of Gaon's singles charts, reaching number 68 on the Download Chart. The EP also charted at number 28 on the UK Digital Albums Chart, surpassing their previous EP which charted at number 48.

[#] debuted at No. 4 on Billboard's World Albums chart, tying their highest position on the tally to date with their previous two EPs, while earning 3,000 units in the week ending February 6, which marks their best sales week in America.[14]

On March 12, 2020, Loona received their first music show win on Mnet's M Countdown with "So What".[15]

Track listing

[edit]
[#] track listing
No.TitleLyricsMusicArrangementLength
1."#"Coach & SendoCoach & Sendo1:06
2."So What"Cho Yoon-kyung
  • David Anthony
  • Anna Timgren
  • David Anthony
  • IMLAY
3:18
3."Number 1"
  • makeumine works
  • JQ
  • minGtion
  • Tara Nabavi
  • Malin Johansson
minGtion3:22
4."Oh (Yes I Am)"Le'mon
  • Coach & Sendo
  • Le'mon
Coach & Sendo3:15
5."Ding Ding Dong" (λ•‘λ•‘λ•‘, Ttaeng Ttaeng Ttaeng)Kim Yeonseo
  • minGtion
  • Kim Yeonseo
  • minGtion
  • Kim Yeonseo
2:58
6."365"Hwang Yubin
  • Johan Gustafsson
  • Realmeee
  • Hayley Aitken
3:41
Total length:17:40
Limited A and B hidden track [12]
No.TitleLyricsMusicArrangementLength
7."Day and Night"Kim Yeonseo
  • Coach & Sendo
  • Kim Yeonseo
  • Coach & Sendo
  • Kim Yeonseo
3:34
Total length:21:14

Charts

[edit]
Chart performance for [#]
Chart (2020) Peak
position
Australian Digital Albums (ARIA)[16] 20
Hungarian Albums (MAHASZ)[17] 22
South Korean Albums (Gaon)[18] 2
UK Digital Albums (OCC) [19] 28
UK Independent Albums (OCC)[20] 48
US Heatseekers Albums (Billboard)[21] 19
US Independent Albums (Billboard)[22] 44
US World Albums (Billboard)[23] 4
Chart performance for singles from [#]
Song Chart (2019) Peak
position
"365" US World Digital Songs (Billboard)[24][25] 1
"So What" 4
South Korea (K-pop Hot 100)[26] 89

Certification and sales

[edit]
Region Certification Certified units/sales
South Korea β€” 80,208[27]
United States β€” 3,000[28]

Release history

[edit]
Region Date Format Label
South Korea February 5, 2020
Various Blockberry Creative

See also

[edit]

References

[edit]
  1. ^ a b [MV] LOONA(μ΄λ‹¬μ˜ μ†Œλ…€) _ So What. YouTube (in Korean). 1theK (Kakao M Corp.). Archived from the original on June 19, 2022. Retrieved February 5, 2020. (4:28)
  2. ^ "Update: LOONA Confirms Lee Soo Man's Participation In New Album + Expresses Gratitude". Soompi. May 10, 2019. Archived from the original on June 19, 2022. Retrieved February 5, 2020.
  3. ^ "LOONA Release '365' Single & Hint At Something New". Billboard. Archived from the original on 2019-12-17. Retrieved 2020-01-19.
  4. ^ μ΄λ‹¬μ˜ μ†Œλ…€ [Loona] [@loonatheworld] (2019-12-31). "2020 "#" Coming Soon #μ΄λ‹¬μ˜μ†Œλ…€ #LOONA LOOΞ Ξ” http://www.loonatheworld.com pic.twitter.com/rq2zDqS3Xu" (Tweet). Retrieved 2020-01-19 – via Twitter.
  5. ^ "μ΄λ‹¬μ˜ μ†Œλ…€ μΈ‘ "ν•˜μŠ¬ 심리적 λΆˆμ•ˆ 증세 ν˜Έμ†Œ...λ‹ΉλΆ„κ°„ 11인 체제 ν™œλ™"(μ „λ¬Έ)". Naver News (in Korean). Archived from the original on 2022-06-19. Retrieved 2020-01-19.
  6. ^ μ΄λ‹¬μ˜ μ†Œλ…€, 2μ›” 5일 μ»΄λ°±...11인 체제 ν™œλ™. No Cut News. 2020-01-10. Archived from the original on 2020-01-10. Retrieved 2020-01-19.
  7. ^ "μ΄λ‹¬μ˜ μ†Œλ…€ 희진Xμ˜¬λ¦¬λΉ„μ•„ 혜, λΉ„μ£Όμ–Ό μ„Όν„°μ˜ λ―Έλͺ¨". isplus.live.joins.com (in Korean). 2020-01-20. Retrieved 2020-01-19.
  8. ^ μ΄λ‹¬μ˜ μ†Œλ…€ [Loona] [@loonatheworld] (2020-01-19). "2020. 02. 05 pm6 (KST) μ΄λ‹¬μ˜ μ†Œλ…€ [#]" (Tweet) (in Korean). Retrieved 2020-01-19 – via Twitter.
  9. ^ "[Teaser] μ΄λ‹¬μ˜ μ†Œλ…€ (LOONA) "#3"". YouTube. 22 January 2020. Archived from the original on 2020-09-11. Retrieved 2020-01-23.
  10. ^ 단독]이수만, μ΄λ‹¬μ˜ μ†Œλ…€ 앨범 ν”„λ‘œλ“€μ‹± μ°Έμ—¬..SM이외 κ°€μˆ˜ 첫 μ°Έμ—¬ 'ν™”μ œ'. Daum (in Korean). Sports Chosun. February 5, 2020. Archived from the original on June 19, 2022. Retrieved February 5, 2020.
  11. ^ [MV] μ΄λ‹¬μ˜ μ†Œλ…€ (LOONA) "So What", 5 February 2020, archived from the original on 2021-03-11, retrieved 2020-02-05
  12. ^ a b @loonatheworld (22 January 2020). "#μ΄λ‹¬μ˜μ†Œλ…€ 의 λ―Έλ‹ˆμ•¨λ²” [#] μ˜ˆμ•½ νŒλ§€κ°€ μ‹œμž‘λ˜μ—ˆμŠ΅λ‹ˆλ‹€!ν•œμ • A, B λ²„μ „μ—λŠ” CD ONLY μŒμ›λ„ 담겨 μžˆλ‹€κ³  ν•΄μš”πŸŽ" (Tweet) – via Twitter.
  13. ^ 2020λ…„ 02μ›” Album Chart [2020 02 Album Chart]. Gaon Music Chart. Archived from the original on 2020-12-27. Retrieved 2020-03-12.
  14. ^ "LOONA Earn Best U.S. Sales Week to Date With Third Album Release". Billboard. 2020-02-17. Archived from the original on 2020-04-25. Retrieved 2020-02-17.
  15. ^ "'첫 1μœ„' μ΄λ‹¬μ˜ μ†Œλ…€, 'So What' νŠΈλ‘œν”Ό λ“€κ³  '눈물'...빅톀· ITZY μ»΄λ°± (μ— μΉ΄) [μ’…ν•©]". Xportsnews (in Korean). 2020-03-12. Archived from the original on 2020-10-11. Retrieved 2020-03-12.
  16. ^ "ARIA Australian Top 50 Digital Albums" (PDF). Australian Recording Industry Association. February 10, 2020. Archived (PDF) from the original on February 8, 2020. Retrieved February 8, 2020.
  17. ^ "Album Top 40 slΓ‘gerlista – 2020. 16. hΓ©t" (in Hungarian). MAHASZ. Retrieved April 23, 2020.
  18. ^ "Gaon Album Chart – Week 6, 2020". Gaon Chart (in Korean). Archived from the original on June 7, 2020. Retrieved February 13, 2020.
  19. ^ "Official Album Downloads Chart Top 100 | Official Charts Company". officialcharts.com. Archived from the original on 2021-07-08. Retrieved 2020-02-13.
  20. ^ "Official Independent Albums Chart on 7/2/2020 – Top 50". Official Charts Company. Retrieved September 5, 2025.
  21. ^ "Loona Chart History (Heatseekers Albums)". Billboard. Retrieved February 8, 2020[permanent dead link].
  22. ^ "Loona Chart History (Independent Albums)". Billboard. Retrieved February 8, 2020[permanent dead link].
  23. ^ "Loona Chart History (World Albums)". Billboard. Retrieved February 11, 2020[permanent dead link].
  24. ^ "World Digital Song Sales : Page 1". Billboard. Archived from the original on 2019-12-26. Retrieved 2020-01-19.
  25. ^ "World Digital Song Sales Chart". Billboard. Archived from the original on 2020-02-13. Retrieved 2020-04-26.
  26. ^ "BILLBOARD KOREA K-POP 100". Billboard. Archived from the original on 2020-02-27. Retrieved 2020-03-26.
  27. ^ 2020λ…„ μ’…ν•© Album Chart [2020 Mid-Year Album Chart]. Gaon Music Chart. Archived from the original on 2020-07-13. Retrieved 2020-10-26.
  28. ^ "LOONA Earn Best U.S. Sales Week to Date With Third Album Release". Billboard. Archived from the original on April 25, 2020. Retrieved February 18, 2020.
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