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| 👁 Image | |
| Company type | Private subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996 |
| Headquarters | |
| Owner | Axel Springer |
Number of employees | 201–500 |
| Website | EMARKETER |
Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.[1][2][3]
History
[edit]Emarketer was founded in 1996, and is headquartered in New York City.
In June 2016, the German media company Axel Springer acquired 93% of Emarketer for around $242 million.[4]
In June 2019, Axel Springer announced plans to merge financial news website Business Insider, which it acquired in 2015 for $343 million, with Emarketer.[5][6]
Products and services
[edit]Corporate subscription
[edit]Subscribers have access to Emarketer's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos.[7] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.[8][9]
References
[edit]- ^ Cain Claire (2012-09-19). "Google to Topple Facebook as Leader in Display Ads, eMarketer Says". The New York Times. Retrieved 2012-12-21.
- ^ Robert Hof (2012-04-18). "Online Ad Revenues to Pass Print in 2012". Forbes. Retrieved 2012-12-21.
- ^ "Baker Library - eMarketer Database". Harvard Business School Bloomberg Center. Retrieved 2012-12-15.
- ^ "Axel Springer buys U.S. eMarketer for $242 million". Reuters. 2016-06-10.
- ^ Spangler, Todd (2015-09-29). "Germany's Axel Springer Buys Business Insider in $343 Million Deal". Variety. Retrieved 2026-01-13.
- ^ Sutton, Kelsey (2019-06-13). "Axel Springer Will Merge Insider Inc. and eMarketer Next Year". Adweek. Retrieved 2026-01-13.
- ^ EMARKETER. "Unlock digital opportunities with the world's most trusted forecasts, analysis, and benchmarks". EMARKETER. Retrieved 2024-08-27.
- ^ "eMarketer VentureBeat profile". VentureBeat. Archived from the original on 2013-02-04. Retrieved 2012-12-15.
- ^ Lori Luechtefeld (2011-04-12). "eMarketer CEO Geoff Ramsey Receives Industry Achievement Award -ad:tech". ad:tech. Archived from the original on 2011-04-17. Retrieved 2012-12-20.
External links
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