Feilding has won the annual New Zealand's Most Beautiful Town award 16 times.[7] It is an Edwardian-themed town, with the district plan encouraging buildings in the CBD to be built in that style.
Feilding is a service town for the surrounding farming district. The Feilding Saleyards has been a vital part of the wider Manawatū community for over 125 years. As transport systems improved and farming practices changed, the need for small, local saleyards all but disappeared, leaving few major selling complexes in New Zealand. Manawatū is a diverse and fertile farming area with high production, high stock-carrying capacity, and a stable climate. These factors make Feilding Saleyards a popular medium for many farmers. A unique aspect of Feilding Saleyards is their location in the centre of town.[8]
The Manawatū Plains, on which the town is sited, are very fertile land, and as such it is a prosperous agricultural area. Being located on the floodplain of a major river has its problems, however, and in February 2004 the town suffered extensive flooding. In 2009 the Horizons Regional Council commissioned a new flood protection scheme to prevent extensive flooding in the future.[9]
The town was named after Colonel William H. A. Feilding, a director of the Emigrants and Colonists Aid Corporation Ltd. who negotiated the purchase of a 100,000 acre (400 km²) block of land from the Wellington provincial government in 1871. The first European settlers arrived from Great Britain on 22 January 1874.[10]
The Feilding Edwardian Project Inc. was established in September 1993 by local businesses with the aim of revitalising the central business area of Feilding. Many of the commercial buildings were built in the 1900s (Edwardian era) and have been restored and preserved over time. Feilding is home to a number of historic collections, buildings, monuments, and museums, including Archives Central, The Coach House Museum, St Johns Church, Feilding Club, Feilding Hotel, and Feilding & Districts Steam Rail Society.[11]
👁 Image House at 11 Beattie Street; NZ Heritage list 2831
Feilding has two marae, connected to the iwi of Ngāti Kauwhata: Aorangi Marae and its Maniaihu meeting house; and Kauwhata Marae or Kai Iwi Pā and its Kauwhata meeting house.[12][13]
In October 2020, the Government committed $1,248,067 from the Provincial Growth Fund to upgrade Kauwhata Marae and 5 others, creating 69 jobs.[14]
Feilding is described by Stats NZ as a medium urban area and covers 23.59 km2 (9.11 sq mi).[4]
Feilding had an estimated population of 17,650 as of June 2025,[6] with a population density of 748.2 people per km2.
Historical population
Year
Pop.
±% p.a.
2006
13,572
—
2013
14,469
+0.92%
2018
15,990
+2.02%
2023
16,929
+1.15%
The 2006 population is for a larger area of 23.65 km2. Source: [15][16]
👁 Image Feilding Clocktower👁 Image View of Feilding facing south
Feilding had a population of 16,929 in the 2023 New Zealand census, an increase of 939 people (5.9%) since the 2018 census, and an increase of 2,460 people (17.0%) since the 2013 census. There were 8,184 males, 8,679 females, and 66 people of other genders in 6,534 dwellings.[17] 2.6% of people identified as LGBTIQ+. The median age was 40.5 years (compared with 38.1 years nationally). There were 3,339 people (19.7%) aged under 15 years, 2,820 (16.7%) aged 15 to 29, 6,960 (41.1%) aged 30 to 64, and 3,813 (22.5%) aged 65 or older.[15]
People could identify as more than one ethnicity. The results were 85.5% European (Pākehā); 20.6% Māori; 3.6% Pasifika; 4.1% Asian; 0.6% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.4% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 97.1%, Māori by 4.7%, Samoan by 0.4%, and other languages by 5.3%. No language could be spoken by 2.0% (e.g. too young to talk). New Zealand Sign Language was known by 1.1%. The percentage of people born overseas was 12.4, compared with 28.8% nationally.[15]
Of those at least 15 years old, 2,049 (15.1%) people had a bachelor's or higher degree, 7,797 (57.4%) had a post-high school certificate or diploma, and 3,744 (27.5%) people exclusively held high school qualifications. The median income was $37,400, compared with $41,500 nationally. 1,038 people (7.6%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was 6,510 (47.9%) full-time, 1,665 (12.3%) part-time, and 279 (2.1%) unemployed.[15]
Employing about 30 people with a payroll of $1.5m in 2015, Proliant, an Iowa based firm privately held by the father and son team of Wally and Nix Lauridsen, constructed a $24m factory on the outskirts of Feilding for the production of a byproduct from cattle blood plasma, bovine serum albumin (BSA), which is used in pharmaceuticals, vaccines and medical research. Proliant produces about half of the world's BSA.[26][27][28][29]
73.4% of permanent private dwellings are owned with or without a mortgage by the occupant(s) (NZ 66.9%)[30]👁 Image Cheltenham Co-Operative Dairy Factory, Makino, Feilding
Feilding High School, commonly known as "FAHS" from the time when it was "Feilding Agricultural High School", is a state secondary (years 9–13) school with a roll of 1,597.[33] It was established in 1921 as Feilding Technical High School, replacing Feilding District High School (fl. 1903).[34][35] It later became Feilding Agricultural High School.[36] It was renamed FAHS - Feilding High School in 2001.[37]
Feilding Intermediate School is a state intermediate (years 7–8) school with a roll of 337. It was established in 1964.[38]
Lytton Street School is a state contributing primary (years 1–6) school with a roll of 563.[39] It was established in 1901.[40] In 1937 Makino Road school closed and its 50 pupils were bussed to Lytton Street.[41] Makino had been established in 1886[42] and its building was moved to Bluff Road, Rangiwahia.[43]
Manchester Street School is a state contributing primary (years 1–6) school with a roll of 386.[44] It was established in 1874.[45]
North Street School is a state full primary (years 1–8) school with a roll of 382.[46] It opened in 1958.[47]
St Joseph's School is a Catholic integrated full primary (years 1–8) school with a roll of 80.[48] It opened in 1906.[49]
Taonui School, located south-east of the Feilding township, is a state full primary (years 1–8) school with a roll of 144.[50] It opened in 1879.[51]
Feilding is located on State Highway 54, which connects State Highway 1 at Vinegar Hill with State Highway 3 at Newbury, forming the primary route between Feilding and central Palmerston North. Other significant routes include Awahuri Road, which links Feilding with SH 3 at Awahuri and provides the most direct route to Sanson, Bulls, and Whanganui; Halcombe Road, which connects Feilding to SH 1 near Marton via Halcombe; and Waughs Road and Campbells Road, which together link Feilding to Bunnythorpe. From Bunnythorpe, traffic can continue via Ashhurst Road to SH 3 at Ashhurst, or via Railway Road to Palmerston North Airport and eastern Palmerston North.
A regular public bus service, Route 311, operates from Monday to Saturday between Feilding and Palmerston North, travelling via Bunnythorpe and Palmerston North Airport. Additionally, a local loop service, Route 301, operates within Feilding on the same days.[52][53]
The North Island Main Trunk railway line runs through Feilding; however, the town has not been served by a regular passenger train service since 2012.[54]
^"Statistical area 1 dataset for 2018 Census". Statistics New Zealand. March 2020. Feilding Central (228400), Kimbolton North (228100), Kimbolton South (228500), Kimbolton West (228300), Makino (227900), Mount Taylor (227700), Sandon (228000) and Warwick (228200).
a - formerly a general electoral ward until 2019, currently a statistical area 3 (SA3) b - formerly known as Kiwitea-Pohaninga Ward until 2013; c - formerly known as Kairanga Ward until 2013
