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Thai online shopping platform
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Kaidee.com
Type of businessSubsidiary
Headquarters
Bangkok
,
Thailand
Area servedThailand
IndustryE-commerce, Marketplace, Retail
ParentCarro
URLkaidee.com
Launched2011; 15 years ago (2011)

Kaidee is an online shopping and classifieds platform in Thailand.[1][2][3][4] Kaidee uses machine learning and big data algorithms to recommend products for its customers.[5]

History

[edit]

Kaidee was originally branded as dealfish.co.th and was founded in September 2011 by Sanook.com, a Thai-language web portal and news website owned by Naspers.[6][7] It was established as a standalone C2C website supporting classified listings but not transactions.[6]

In March 2014, Dealfish was rebranded to OLX.co.th,[8] to turn OLX into a single brand for its classified platform in alignment with the rest of its classified businesses in eleven countries.[9][6][10][11]

In November 2014, OLX.co.th announced a merger to form a new joint venture, officially changing its name and brand to Kaidee.com,[12] as a result of an agreement between Schibsted, Naspers, Telenor and Singapore Press Holdings to establish joint ventures for the development of online classifieds platforms in Thailand, Brazil, Indonesia and Bangladesh.[13][14]

In 2018, Kaidee launched MocyKaidee to connect motorcycle buyers and sellers, FarmKaidee to connect farmers with wholesalers and direct customers,[15] and BaanKaidee for users to buy, sell and rent properties.[16]

In the same year, Allianz teamed up with Kaidee as an insurance provider for motor, home and contents, travel and personal accidents.[17][18]

In April 2020, Dubai-based online classified solutions provider, Emerging Markets Property Group (EMPG) acquired Kaidee as part of its expansion in the ASEAN region.[19][3][20]

In March 2023, Carro, a Singapore-based used car marketplace, added EMPG, the parent company of Kaidee, to its cap table.[21]

References

[edit]
  1. ^ "Kaidee boasts 35m Thai users, transactions worth Bt100bn via its platform". nationthailand. 2018-01-30. Retrieved 2023-12-22.
  2. ^ "A guide to buying second hand cars online in Thailand". Thaiger. 2023-04-26. Retrieved 2023-12-22.
  3. ^ a b "EMPG Acquires Thailand's Largest Online Marketplace – Newsweek Pakistan". 2020-04-23. Retrieved 2023-12-22.
  4. ^ "Kaidee unveils motorcycle classifieds". Bangkok Post. Retrieved 2023-12-22.
  5. ^ "Marketplace operator Kaidee aims for 70% jump in sales as its builds on expansion". nationthailand. 2019-03-06. Retrieved 2023-12-22.
  6. ^ a b c "The Future of Sanook: Thailand's Largest Web Portal". www.techinasia.com. Retrieved 2023-12-22.
  7. ^ "Dealfish รุกตลาดภูมิภาคเปิดเว็บ chiangmai.dealfish.co.th". mgronline.com (in Thai). 2012-12-11. Retrieved 2023-12-22.
  8. ^ "Dealfish รุกตลาดภูมิภาคเปิดเว็บ chiangmai.dealfish.co.th". Manager Daily (in Thai). 2012-12-11. Retrieved 2023-12-22.
  9. ^ "Naspers-owned OLX enters 11 new markets".
  10. ^ "Online mart seeks windfall amid sluggish economy". Bangkok Post. Retrieved 2023-12-22.
  11. ^ "Dealfish ไม่ได้หายไปไหน แค่เปลี่ยนชื่อใหม่เป็น OLX". #beartai. 2014-03-04. Retrieved 2023-12-22.
  12. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2023-12-22.
  13. ^ "Schibsted, Naspers, Telenor and Singapore Press Holdings agree on JV".
  14. ^ "OLX merger: here's how operations in Indonesia, Thailand, the Philippines, and Bangladesh will be affected". www.techinasia.com. Retrieved 2023-12-22.
  15. ^ "Kaidee.com axes middleman with new section for farmers". Bangkok Post. Retrieved 2023-12-22.
  16. ^ "Kaidee launches property website". nationthailand. 2018-11-14. Retrieved 2023-12-22.
  17. ^ "อลิอันซ์ ประกันภัย จับมือ Kaidee ร่วมสร้างสรรค์แผนประกันที่โดนใจลูกค้าตลาดซื้อ-ขายสินค้า". Positioning Magazine. 2018-08-23. Retrieved 2023-12-22.
  18. ^ "Allianz teams up with online marketplace in Thailand". www.insurancebusinessmag.com. Retrieved 2023-12-22.
  19. ^ "EMPG acquires Kaidee in Asean expansion". Bangkok Post. Retrieved 2023-12-22.
  20. ^ "Zameen's parent group EMPG procures Kaidee: Thailand's leading online marketplace". The Express Tribune. 2020-04-23. Retrieved 2023-12-22.
  21. ^ "SG's Carro adds Dubai-based EMPG to cap table, move hints at Kaidee buy". DealStreetAsia. Retrieved 2023-12-22.
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