Larry Light was the Chief Marketing Officer for McDonald's USA. He oversaw the I'm Lovin' It worldwide advertising campaign, which helped to revive McDonald's business.[1][2][3]
References
[edit]- ^ "Larry Light, Marketer Behind Revival of McDonald's, Dies at 83". The New York Times. July 16, 2024.
- ^ "Remembering former McDonald's marketing leader Larry Light and his legacy, which goes well beyond 'I'm Lovin' It'". Ad Age. July 19, 2024.
- ^ Hogan, Marc (July 14, 2016). "The Contentious Tale of the McDonald's 'I'm Lovin' It' Jingle". Pitchfork.
