| ๐ Image | |
Native name | ์์ค์ ๋ธ๋๋๋ง์ผํ |
|---|---|
| Company type | Private |
| Industry | |
| Founded | August 19, 2008; 17 years ago (2008-08-19) |
| Headquarters | ์์ญ๋ฆฌ๋ก 83-21 ์ํฌ๋ก ํฌ๋ ์คํธ Dํ์, , South Korea |
| Parent | SM Entertainment |
| Website | www.smbrandmarketing.com |
| Footnotes / references [1] | |
SM Brand Marketing (Korean: ์์ค์ ๋ธ๋๋๋ง์ผํ ; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under SM Entertainment. The company was established on August 19, 2008, and has operated SM Town Coex Artium, Sum, Sum Market, and Sum Cafรฉ. It currently employs its e-commerce platform SM Town &Store and retail store SM Town &Store@DDP.
History
[edit]On August 19, 2008, SM Entertainment announced that it would establish SM Brand Marketing, adding it to its affiliates.[2] The company is in charge of brand planning and marketing consulting, such as planning, branding, and marketing on lifestyle businesses encompassing the restaurant industry, fashion, and food and beverage industries.[3] Sum, a celebrity shop run by the company, is where items related to the artists are sold and is located on the second floor of closed SM Town Coex Artium.[4][a] The shop offers merchandise products commercializing the company's artists.[7] SMBM also operates its global e-commerce platform SM Town &Store and retail shop SM Town &Store@DDP.[8]
The company also partnered with The Sandbox for its metaverse platform, P2C ecosystem, and SM Town Land, a themed space created in K-verse, an area for K-content in The Sandbox.[9] SMBM and The Sandbox will plan and create NFT products using their IP, production know-how, and technology and jointly operate a fan-participating service.[10]
Brands
[edit]- SM Town &Store[b]
- SM Town &Store@DDP
- SM Town Meta-Passport
Defunct
- SM Town Coex Artium
- Sum[c]
- Sum Market[d]
- Sum Cafรฉ
- Kwangya Club
Notes
[edit]- ^ SM Town Coex Artium closed after six years to reduce fixed costs for asset efficiency and the expiration of the rental agreement.[5][6]
- ^ It is an online store by SM where consumers can purchase SM artists' merchandise and lifestyle products while also offering various shopping services.[11] As Hana Card formed a strategic alliance with SM Brand Marketing, Hana and SM released the SM Town &Store cards for young people in their 20s and 30s familiar with fandom culture and preferred online purchases by analyzing data from various customers.[12][13]
- ^ It is a general retail store that started operating in 2015 that sells stationery, household goods, and cosmetics-advertised or recommended by celebrities.[14]
- ^ It is a convenience store chain that deals with content related to SM artists and markets SM artist-themed food.[15]
References
[edit]- ^ "Overview โ Group Companies". SM Entertainment. Archived from the original on March 24, 2022. Retrieved April 21, 2022.
- ^ Kim, Yu-kyung (August 19, 2008). ์์ค์ , ์์ค์ ๋ธ๋๋๋ง์ผํ ์ค๋ฆฝํ ๊ณ์ด์ฌ ์ถ๊ฐ [SM, Adds Affiliates After Establishing SM Brand Marketing]. Money Today [ko] (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ Park, Hyung-soo (August 19, 2008). ์์ค์ , ์ธ์์ ยทํจ์ ๋ธ๋๋ ๊ธฐํ ์ ์ฒด ์ค๋ฆฝ [SM, Establishes Restaurant BusinessยทFashion Brand Planning Company]. The Asia Business Daily (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ Lee, Bo-ram (January 19, 2015). [์ข ๋ชฉ์ด์] SM-YG, ์ฌ์ ๋ค๊ฐํ ํ์ฐฝ...์ด์ตยท๊ธฐ์ ๊ฐ์น ๋ ๋ค ์ก๋๋ค [[Stock Issue] SM-YG, Is in the Midst of Business Diversification...Both ProfitยทBusiness Value]. NewsPim (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ SM Entertainment Group Earnings Release โ FY2020 1Q (PDF) (in Korean). SM Entertainment. p. 10. Archived (PDF) from the original on May 30, 2020. Retrieved April 21, 2022.
- ^ SMTOWN MUSEUM [@smtownmuseum] (May 18, 2020). [SMTOWN@coexartium ์์ ์ข ๋ฃ ์๋ด] - ์ง๋ 6๋ ๋์ SMTOWN@coexartium์๊ฒ ๋ณด๋ด์ฃผ์ ๊ด์ฌ๊ณผ ์ฑ์์ ๊ฐ์ฌ๋๋ฆฝ๋๋ค. SMTOWN@coexartium ์๋ ๊ณ์ฝ ๋ง๋ฃ์ ๋ฐ๋ผ ์๋์ ๊ฐ์ด ๋ง์ง๋ง์ผ๋ก ์์ ์ ์ข ๋ฃํฉ๋๋ค. ์๋ก์ด ๋ชจ์ต์ผ๋ก ๋ค์ ์ฐพ์๋ต๊ฒ ์ต๋๋ค. ๊ฐ์ฌํฉ๋๋ค. [[SMTOWN@coexartium Closing Announcement] - Thank you for your interest and support to SMTOWN@coexartium for the past 6 years. SMTOWN@coexartium business will end as following due to the expiration of the rental agreement. We will see you again in a new location in the near future. Thank you.] (Tweet) (in Korean). Retrieved April 21, 2022 โ via Twitter.
- ^ Lee, Bo-ram (January 14, 2015). [๋ฅดํฌ] 'ํ๋ฅ+ICT' 200์ต ํฌ์, SM์ํฐ ์ฝ์์ค ์ํฐ์์ ๊ฐ๋ค [[Reportage] Investment in 'Hallyu+ICT' 20 Billion, SM Entertainment Coex Artium]. NewsPim (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ Lee, Ji-eun (February 23, 2022). SM๋ธ๋๋๋ง์ผํ , ๋ฐ์ด๋ธ์ค์ ํํธ๋์ญ ์ฒด๊ฒฐโฆ'P2C' ์ํ๊ณ ๊ตฌ์ถ [SM Brand Marketing, Partnering with BinanceโฆBuilding 'P2C' Ecosystem]. NewsPim (in Korean). Archived from the original on April 22, 2022. Retrieved April 22, 2022.
- ^ "The Sandbox, partners with SM Brand Marketing". The Sandbox Blog. Retrieved April 22, 2022.
- ^ Lee, Ji-eun (February 24, 2022). SM๋ธ๋๋๋ง์ผํ , ๋ ์๋๋ฐ์ค์ ๋ฉํ๋ฒ์ค ํํธ๋์ญ ์ฒด๊ฒฐ [SM Brand Marketing, Signing Metaverse Partnership with The Sandbox]. NewsPim (in Korean). Archived from the original on February 26, 2022. Retrieved April 22, 2022.
- ^ Yoon, Hee-seok (April 2, 2019). SM, ์นดํ24 ์๋ฃจ์ ์ผ๋ก ๊ธ๋ก๋ฒ e์ปค๋จธ์ค ์ง์ถ...๊ณต์ ์จ๋ผ์ธ์คํ ์ด ์ด์ด [SM, Enters Global E-commerce with Cafe24 Solution...Opens Official Online Store]. ETNews (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ Kwon, Yi-hyang (February 17, 2020). ์ํฐ์ฌ์ ์์ก์ ์นด๋์ฌ๋ค, ์ด์ ๋ '์ ๊ฐ๊ฐ' [Credit Card Companies in Partnership with Entertainment for 'Different Reasons']. Korea Sports Economy (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ Song, Jong-ho (February 7, 2020). ํ๋์นด๋, 'SMํ์ด์ค๋์คํ ์ด'์นด๋ ์ถ์ ๊ธฐ๋ ์ด๋ฒคํธ [Hana Card Celebrates 'SM Town &Store' Card Launch Event]. Seoul Economy (in Korean). Archived from the original on April 22, 2022. Retrieved April 21, 2022.
- ^ Hyun, So-eun (July 30, 2017). ๋ฒ์ "์์ค์ , 'SUM' ์ํ ์ฌ์ฉ ์๋ผ"โฆ ์์ง์ ํจ์ [Court "SM, Cannot Use 'SUM' Trademark"โฆ Loses to LG]. The Hankyoreh (in Korean). Archived from the original on July 30, 2017. Retrieved April 21, 2022.
- ^ Kim, Da-hee (February 18, 2016). "SM plans 'EXO convenience store'". The Korea Times. Archived from the original on April 22, 2022. Retrieved April 21, 2022.
