| Formerly | Soovox Inc. |
|---|---|
| Company type | Private |
| Industry | Influencer marketing, Social media |
| Founded | 2009 |
| Founder | Akram Benmbarek |
| Fate | Defunct |
| Headquarters | , |
Social IQ (formerly Soovox Inc.) was a San Diego-based influencer marketing platform that measured users' online social influence and connected them with brands for word-of-mouth marketing campaigns. The company was founded in 2009 by Akram Benmbarek and was headquartered in San Diego, California.[1]
History
[edit]Akram Benmbarek, who had previously worked in technology finance at Advanced Equities Financial Corp and in wealth management at Morgan Stanley, Merrill Lynch, and UBS, founded the company in mid-2009 under the name Soovox.[2][3]
In October 2011, Benmbarek rebranded the company as SocialIQ. At that time, the company was seeking a Series A round of venture capital, having raised under $1 million in angel seed funding.[4]
Similar metrics
[edit]References
[edit]- ^ "Social IQ Company Profile". PitchBook. Retrieved 2024-01-01.
- ^ "San Diego Startup Tracks Your Social IQ (Influence Quotient), Looks to Raise Capital - Xconomy". 4 October 2011.
- ^ Rao, Leena (2010-11-17). "Soovox Wants To Help Brands Connect With Online Influencers". TechCrunch. Retrieved 2024-01-01.
- ^ Bigelow, Bruce V. (2011-10-04). "San Diego Startup Tracks Your Social IQ (Influence Quotient), Looks to Raise Capital". Xconomy. Retrieved 2024-01-01.
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