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South Korean mobile app and web platform
Universe
๐Ÿ‘ Image
DeveloperNCSoft
Initial releaseJanuary 28, 2021; 5 years ago (2021-01-28)
PlatformiOS, Android
Available inKorean, English, Japanese
TypeEntertainment
Websiteuniverse-official.io

Universe (stylized as UNIVERSE; Korean: ์œ ๋‹ˆ๋ฒ„์Šค; RR: Yunibeoseu) was a Korean mobile app and web platform created by the video game developer NCSoft and launched in January 2021.[1]

The global K-pop entertainment platform revealed all 38 participating artists individually from November 12, 2020, to August 29, 2022. The platform officially closed and its service was transferred to Dear U bubble in January 2023, app users being transferred.[2][3]

Development

[edit]

Ahead of its launch day, Universe surpassed four million pre-registered users on both the App Store and Google Play.[4] As of January 2021, K-pop fans from 188 countries around the world including South Korea, the United States, Japan, Taiwan, Indonesia, and Brazil completed pre-registration with 80% of these users residing overseas.[5] Two months after its launch, Universe achieved more than five million global downloads with a total 692 exclusive contents released.[6] Four months after its launch, the K-pop entertainment platform surpassed ten million downloads.[7]

On January 20, 2021, NCSoft announced that it will offer original content through its upcoming platform UNIVERSE, which would be produced in partnership with NCSoft's new digital content wing, KLAP.[8]

Within ten months of its release, Universe surpassed 20 million downloads.[9] The proportion of overseas users increased to 89% while the total number of original content released rose to 5,122 with a cumulative view count of 21.46 million.[10] As of July 2022, after the Universe service completely reorganized, with a total of 6,288 original contents, the monthly revisit rate increased 10 times, the cumulative number of views reached 24 million, and the number of global downloads exceeded 24 million.[11]

Artists

[edit]

Current

[edit]

Former

[edit]

Universe Originals

[edit]

Series

[edit]
  • Kang Daniel โ€“ Agent Blackjack K (10 Episodes)[43]
  • Monsta X โ€“ Area 51: The Code (10 Episodes)[44]
  • Iz*One โ€“ Fantastic I*z: Hidden School (10 Episodes)[citation needed]

Radio

[edit]
  • Kang Daniel โ€“ Kang Daniel Film Festival (7.25 MHz)[45]
  • The Boyz โ€“ Star THE Bs D.D.D (12.06 MHz)[45]
  • Monsta X โ€“ Smart Ones (5.14 MHz)[45]
  • Park Jihoon โ€“ The Next Door (3.26 MHz)[45]
  • Astro โ€“ Hot Topics! (2.23 MHz)[45]
  • Iz*One โ€“ Oneiric Diary (10.29 MHz)[45]
  • Ateez โ€“ The Clues (10.24 MHz)[45]
  • (G)I-dle โ€“ Not That Close (5.02 MHz)[45]
  • WJSN โ€“ Universe War (2.25 MHz)[45]
  • AB6IX โ€“ Care to Join? (5.22 MHz)[45]
  • CIX โ€“ Seeds of Temptation (7.23 MHz)[45]
  • SF9 โ€“ Catch Up! (10.05 MHz)[45]

Universe Music

[edit]

All artists that have joined Universe will participate in its "Universe Music" series, with various content including music videos released each month.[a][46]

Date Artist Title Notes Ref
Jan 26, 2021 Iz*One "D-D-Dance" Prod. Full8loom [47][b]
Feb 9, 2021 Sumi Jo and Rain "Guardians" Universe theme song [48][c]
Mar 3, 2021 Park Ji-hoon feat. Lee Hi "Call U Up" Prod. Primary [49][b]
Apr 29, 2021 (G)I-dle "Last Dance" Prod. Groovy Room [50][c]
May 13, 2021 Kang Daniel feat. Loco "Outerspace" N/A [51][c]
May 24, 2021 AB6IX "Gemini" [52][c]
July 1, 2021 CIX "Tesseract" Prod. Hui, Minit [53][b]
July 11, 2021 The Boyz "Drink It" N/A [54][b]
July 26, 2021 Monsta X "Kiss or Death" [55][b]
Sep 2, 2021 Astro "Alive" [56][c]
Sep 23, 2021 WJSN "Let Me In" [57][b]
Oct 1, 2021 WEi "Starry Night" Prod. Dress [58][b]
Nov 11, 2021 Drippin "Vertigo" N/A [59][c]
Dec 23, 2021 Oh My Girl "Shark" [60][c]
Dec 30, 2021 SF9 "Savior" [61][d]
Jan 31, 2022 Ateez "Don't Stop" [62]
Mar 10, 2022 Kwon Eun-bi "Esper" [63]
Apr 14, 2022 Ha Sung-woon "La La Pop!" [64]
Apr 29, 2022 Kang Daniel "Ready to Ride" [65]
May 31, 2022 Cravity "Vivid" [66]
Jun 17, 2022 The Boyz "Sweet" [67]
July 7, 2022 Monsta X "If with U" [68]
July 21, 2022 Astro "U&Iverse" [69]
Aug 11, 2022 Jo Yu-ri "Maybe" [70]
Aug 19, 2022 Wonho "Don't hesitate" [71]
Sep 23, 2022 Kep1er "Sugar Rush" [72]
Oct 27, 2022 Viviz "Rum Pum Pum" [73]

Concerts

[edit]
Date Title Venue Performing Artist(s) Attendance Ref.
February 14, 2021 UNI-KON Online
  • AB6IX
  • Astro
  • Ateez
  • CIX
  • Cravity
  • (G)I-dle
  • Iz*One
  • Kang Daniel
  • Monsta X
  • Oh My Girl
  • Park Jihoon
  • The Boyz
  • WEi
  • WJSN
 2,600,000 [74]
July 2, 2022 SK Olympic Handball Gymnasium and online
  • Astro
  • Ghost9
  • Ive
  • Park Ji-hoon
  • The Boyz
  • WEi
  • Weki Meki
  • WJSN
  • Wonho
  • Younite
 3,800,000 [75][76]
July 3, 2022
  • Ateez
  • CIX
  • Cravity
  • Drippin
  • EPEX
  • Jo Yu-ri
  • Kep1er
  • Lightsum
  • SF9
  • Yena

Fan meetings

[edit]

Universe Fan Event

[edit]
Date Title Performing Artist(s) Ref.
July 23, 2022 Black Gambler Kang Daniel [77]
August 19, 2022 Happy Yerin Day Yerin [78]
November 18, 2022 Sunset Beach Kep1er [citation needed]

Universe Fan Party

[edit]
Date Title Venue Performing Artist(s) Ref.
February 28, 2021 Iz*one Online Fan Party Online Iz*One [79]
April 17, 2021 CIX: Blooming Day CIX [80]
May 16, 2021 Dear My D Kang Daniel [81]
June 6, 2021 Sunday Cravity Cravity [82]
July 24, 2021 (cancelled)[e] Monsta Castle Monsta X [84]
November 7, 2021 Welcome to WJSN House YES24 Live Hall WJSN [85]
February 11, 2022 Oh My Princess Diary Oh My Girl [86]
May 7, 2022 Dream Driver Nodeul Live House Drippin [87]
May 8, 2022 Eunbi's Secret Store Kwon Eun-bi
May 21, 2022 School Fest. in Neverland YES24 Live Hall (G)I-dle [88]

Notes

[edit]
  1. ^ The full music videos were exclusively released on the Universe app, excluding the one for the platform's theme song Guardians (Universe), which is also accessible on Warner Music Korea's YouTube channel. Starting with "Shark", the music videos are now released on YouTube a few days after their release on the app. Music videos for past Universe Music songs are now also available on the YouTube channels of Universe, Warner Music Korea, 1theK (Kakao Entertainment), and Sony Music Korea.
  2. ^ a b c d e f g Distribution: Kakao Entertainment
  3. ^ a b c d e f g Distribution: Warner Music Korea
  4. ^ Distribution: Sony Music Korea
  5. ^ Indefinite postponement due to COVID-19.[83]

References

[edit]
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  85. ^ Kim, Ji-hye (June 18, 2021). ์šฐ์ฃผ์†Œ๋…€, ์˜คํ”„๋ผ์ธ์œผ๋กœ ํŒฌ๋“ค ๋งŒ๋‚œ๋‹ค..ํŒฌํŒŒํ‹ฐ 'Welcome to ์šฐ์†Œๅฎถ' [Cosmic Girls Meets Fans Offline.. Fan Party 'Welcome to Uso Family' Hosted [Official]]. Herald Pop (in Korean). Archived from the original on October 9, 2022. Retrieved June 7, 2022.
  86. ^ Lee, Woong-hee (February 12, 2022). ์œ ๋‹ˆ๋ฒ„์Šค, ์˜ค๋งˆ์ด๊ฑธ ํŒฌํŒŒํ‹ฐ 'Oh My Princess Diary' ์„ฑ๋ฃŒ! ํŒฌํŒŒํ‹ฐ๋กœ ํŠน๊ธ‰ ์†Œํ†ต [Universe, Oh My Girl fan party 'Oh My Princess Diary' has been completed! Express communication with a fan party]. Sports Seoul (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  87. ^ Yoo, Byung-cheol (April 22, 2022). ์œ ๋‹ˆ๋ฒ„์Šค, '๊ถŒ์€๋น„'+'๋“œ๋ฆฌํ•€' ํŒฌํŒŒํ‹ฐ ๊ฐœ์ตœโ€ฆ๊ธ€๋กœ๋ฒŒ ํŒฌ๊ณผ ํŠน๋ณ„ํ•œ ๋งŒ๋‚จ ์˜ˆ๊ณ  [Universe, 'Kwon Eunbi' + 'Drippin' fan party held... Announcement of special meeting with global fans]. Korea Economic Daily (in Korean). Archived from the original on October 9, 2022. Retrieved June 7, 2022.
  88. ^ Yoo, Byung-cheol (May 6, 2022). ์œ ๋‹ˆ๋ฒ„์Šค, ๊ณ ์ŠคํŠธ๋‚˜์ธโ†’(์—ฌ์ž)์•„์ด๋“ค ํŒฌํ–‰์‚ฌ ๊ฐœ์ตœโ€ฆ๊ธ€๋กœ๋ฒŒ ํŒฌๅฟƒ ์ •์กฐ์ค€ [Universe, Ghost Nine โ†’ (G)I-DLE fan event held... Aim for the global fan heart]. Korea Economic Daily (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.

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