From counter- +‎ programming.

counterprogramming (uncountable)

1. Psychological programming carried out to combat the effects of earlier programming.

   Synonym: deprogramming

2. (broadcasting) The deliberate scheduling of shows of a different kind from rival channels at the same time.
   • 2023 August 16, Alayna Treene, “Trump plots counterprogramming for GOP primary debate, sources say”, in CNN‎^[1], archived from the original on 19 August 2023:

     Trump, meanwhile, has been throwing out different ideas for his own counterprogramming during the debate, the sources say, including sitting down with former Fox News host Tucker Carlson and calling into the different cable news shows.