pop-up experiential concepts

Hi,

H’MARK Experiences are developed as pop-up experiential concepts to drive brand awareness and exposure.
Whether its our H’MARK Embassy, Davos or our pop-up experiences, we deliver the essence of H’MARK Hosts to an audience in any location.
H’MARK Experiences are brought to life by our gastronomy team and developed with a specific theme and goal in mind.
Could you help me please to retrieve the meaning of "pop-up experiential concept"?
Source: HM Group (Hotels and Restaurants)
Thanks,

It might be helpful if you tell members what "H'MARK Experiences" are, Koky. By itself, "pop-up experiential concepts" looks a lot like nonsense to me. At first I thought this might be language about pop-up cards, but that seems unlikely in this text.

"H'MARK Experiences" is a brand but I don't have a context describing its functions. Do you think pop up means "the pop up windows aimed at promoting a given product?
Thanks,