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URL: https://getostrich.com

⇱ Ostrich — Member Communication for Credit Unions


Built for Small Credit Unions

Credit unions were built on relationships. We help you extend them into the digital world.

Your members don't come into the branch like they used to. But the relationship doesn't have to fade. Ostrich runs the digital side for small credit unions, especially those without a dedicated marketing team. That frees your team to do the work that only happens in person.

Let's talk about your members
👁 A credit union member reading a message from her credit union on her phone
The Reality

You already know what you should be doing. The constraint isn't ideas — it's capacity.

Your team is stretched across everything that keeps the doors open. Consistent member communication is the first thing to slip, and banks and fintechs have whole teams for exactly that.

  • Operations
  • Lending
  • Compliance
  • Member service
  • Member communication

You handle the community.
We handle the screen.

What only you can do

  • Show up at the financial literacy night
  • Sponsor the local team
  • Sit across the desk from a member
  • Know the community better than anyone

What Ostrich handles

  • The weekly newsletter
  • New member onboarding
  • Branded financial wellness
  • Organic social & board-ready reporting
What Ostrich Handles

The work we run for you, week after week.

These are the things we're set up to run today. On a quick call, we'll figure out the right mix for your credit union. Pick and choose just what you need.

Weekly newsletter & new-member onboarding

Every Monday, a branded newsletter lands in members' inboxes: smart money tips, local headlines, and current rates that bring them back to you. And the moment someone joins, an automated welcome sequence introduces your credit union. That's especially valuable for indirect-lending members who came in through a dealership and don't yet know who funded their loan.

A branded financial wellness hub

A financial wellness destination under your brand: interactive tools and calculators, a financial health score, an article library, life-stage pathways, local content, and rate comparisons. It's where the newsletter sends members, and where they keep coming back between branch visits.

Board-ready monthly reporting

Each month, a clear report on the marketing metrics that matter: member reach, email open and click rates, tool and rate-page activity, and channel growth. Built to walk straight into a board meeting without a marketing analyst to decode it first.

Organic social that tells your story

We help you show up consistently on social, telling your credit union's story and keeping a clear, differentiated voice in front of members and your community. Ongoing, on-brand posting that reinforces everything else you're already doing.

Let's talk about your members
What Ostrich Delivers

A fully managed member communication & marketing program.
Your brand. About two hours of your time per month.

We handle content, compliance, delivery, and reporting. Your team spends about two hours a month, including a monthly check-in call, reviewing work that's already done.

What you get

  • Owned communication channels, with no algorithm and no ad spend
  • Promotional emails for your own campaigns: product launches, rate specials, community events
  • Board-ready monthly reporting on the metrics leadership cares about: member reach, tool usage, and channel growth
  • NCUA-compliant content with an auditable review trail on every send
  • Everything under your brand (members don't see Ostrich), owned by you and portable if you ever bring it in-house

Especially valuable for

Turning indirect lending members into real relationships

Many members join your credit union through a car dealership or other third-party lender and may not know you funded their loan. The new member onboarding sequence is designed specifically to change that: introducing your institution, building familiarity, and converting a loan account into an actual relationship before the first payment hits.

Book a 30-minute call
How It Works

Up and running in weeks, not months.

01

We get to know you.

One conversation: your field of membership, growth priorities, member profile. That's the foundation.

02

We build and launch your program.

Branded microsite, email templates, onboarding sequences, compliance framework, all built end to end. You review and approve. We go live.

03

We run it — week after week.

Every week, a newsletter. Every new member, a welcome sequence. Every month, a report. You approve. We handle everything else.

Why Ostrich

The equivalent of a marketing team,
without the hiring.

For a monthly retainer comparable to or less than a part-time coordinator, you get a full content team, a proven playbook built for credit unions, and infrastructure you own outright.

Built for small credit unions

We work exclusively with small credit unions, so we know NCUA compliance, the cooperative model, field-of-membership dynamics, and the pressure you face from banks and fintechs.

You own everything

Your member relationships, your content library, your onboarding sequence. Everything is deployed through your credit union from day one, so members never see Ostrich. There's no vendor-platform lock-in, and if you decide to bring things in-house, everything we produce stays with you.

Done for you

Content, compliance, delivery, reporting. Your team approves. We handle the rest, about two hours a month from you.

AARP portfolio company

Backed by one of the most trusted brands in financial wellness, with institutional stability and credibility your board will recognize.

When Credit Unions Reach Out

The moments credit unions usually call us

New leadership

A new CEO or executive team wanting to establish a communication rhythm and make the most of existing member relationships.

Board pressure on growth

Member engagement and retention targets on the agenda, with leadership expected to demonstrate visible progress.

A tool that didn't deliver

A financial literacy contract ending with low engagement and little to show for the spend.

Merger, rebrand, or core conversion

Moments when consistent member communication becomes especially critical — and especially visible.

Growing indirect portfolio

A large book of members who came through a dealership or third party and have no real relationship with the institution yet.

No marketing bandwidth

An understaffed function, or no dedicated marketing function at all, where consistent communication keeps getting deprioritized.

Proof

Built for credit unions.
Trusted by the people who run them.

"Y'all go above and beyond what the contract said y'all would do and what we expected. It means a lot. We appreciate it."

👁 Josh Hench
Josh Hench President & CEO, Tuscaloosa VA Federal Credit Union
👁 TVACU
👁 NAECU
👁 All In Credit Union
👁 Kimberly Clark Credit Union
👁 Tennessee Credit Union League
👁 AARP Innovation Labs Portfolio Company
AARP Innovation LabsPortfolio Company
Tens of thousands of people reached with financial education since 2019, including live financial-literacy events at more than 30 universities.
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Our Mission

Why we built Ostrich

Credit unions exist to serve communities the big banks are too big to serve: the niche field of membership, the local employer, the member the national bank won't call back. That mission is harder to deliver when members live online and the relationship lives in a branch they rarely visit.

Ostrich exists to close that gap, to make it easier for a small institution to stay close to the people it was built to serve.

For our founding team, this is personal. One of us watched credit unions help his family rebuild after the 2008 crisis; the other came from England and had to learn the U.S. financial system from the ground up. Different starting points, same conviction: credit unions are woven into our own stories, and that's why serving them matters to us. They show up for the communities and the people the big banks too often overlook.

👁 Ostrich founders William Glass and Andrew Holliday in conversation
If This Sounds Familiar

Already have a financial literacy tool or an agency? Keep them.

Ostrich isn't a replacement. It's the consistent, owned channel they were never built to run. A platform gives members content to find. An agency runs the occasional campaign. Neither shows up every Monday, or welcomes a new indirect-loan member by name.

What you might already have
  • Financial literacy platform
  • Marketing agency
  • Paid social
Activity
What's missing

A consistent, owned channel that shows up every week.

Continuity
Questions

Questions credit unions ask us

Let's Talk

Your members are worth the investment.

Let's talk about what a consistent communication program could do for your credit union, and figure out the right mix together.

Book a 30-minute call
For Credit Union Leaders

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