VOOZH about

URL: https://id5.io/solutions

⇱ Adaptive Solutions for a Connected Ecosystem - ID5


Adaptive Solutions for a Connected Ecosystem

We help you navigate identity across a fragmented, fast-moving ecosystem, powering omnichannel audience connections

Turning Fragmentation
Into Connection

With signals scattered across environments, addressability remains inefficient and inconsistent even within individual channels. We transform fragmentation into a consistent identity framework with services built to support your goals across every channel.

Discover solutions that drive addressability and measurable performance, built with privacy at the core and designed to evolve with your needs.

Find Your Solution

media owners

Identify

Make your audience more addressable and valuable to buyers

Sign up for the ID5 ID to monetize both authenticated and non-authenticated traffic, driving increased demand to your properties and unlocking higher eCPM in previously unaddressable channels.

Sign up

Monetize

Increase direct revenue via scalable audience activation and extension

Maximize yield by serving more addressable impressions, extending first-party audience reach off-site, and winning demand with scalable, on-target campaigns that drive results.

Enrich

Maximize programmatic monetization via real-time bid enrichment

Drive higher fill rate and CPM for previously unaddressable inventory, improve match rate with buy-side partners, and scale programmatic deal profitability.

media owners

Expand

Drive direct revenue via scalable audience activation and extension

Extend clients' on-target reach across the advertising ecosystem, improve campaign performance with people-based targeting, and benefit from higher take rates and CPM.

Sync

Maximize addressable impressions and optimize their value via bid enrichment

Increase fill rate and CPM for unaddressable inventory, boost buyer match rates using multiple IDs, and control when and how to enrich inventory.

👁 media-owners
👁 media-owners
media owners

Augment

Maximize revenue by augmenting data collection, profiling, and activation

Scale your data availability in top activation platforms, unlock campaign performance with omnichannel targeting, and protect your business from signal loss and regulatory shifts.

👁 media-owners
👁 media-owners
media owners

Optimize

Improve ROAS with cross-device targeting and measurement

Expand reach with higher match rates across supply and data partners, boost ad engagement across channels, and gain insights to optimize budgets with cross-device measurement.

👁 media-owners
👁 media-owners
media owners

Engage

Drive higher ROAS by reaching your target audience and measuring results anywhere

Engage with prospective and existing customers and optimize campaign performance by leveraging addressable targeting and cross-channel measurement capabilities powered by ID5 in leading adtech platforms. Contact us to learn more and find the best partners to bring your use cases to life.

Let's talk
👁 media-owners
👁 media-owners

Adaptive Identity in Action

Case Study

Adasta boosts cookieless CPM after integrating the ID5 ID

Italian digital sales house, Adasta, aimed to enhance addressability while adapting to the shifting signal landscape. They measured the real impact of implementing the ID5 ID, documenting a significant increase in bid CPM.

Learn more
👁 Bid CPM in Cookieless Environments
Bid CPM in Cookieless Environments
Case Study

Triton Digital amplifies audio addressability with ID5

Triton Digital leverages the ID5 Graph to enrich listener profiles, resulting in unparalleled accuracy and an average positive revenue lift of 20% per thousand impressions for the SSP's broadcasters.

Learn more
👁 Revenue per Thousand Impressions
Revenue per Thousand Impressions
Case Study

Audience360 drives advertiser performance with augmented data offering

Audience360 partnered with ID5 and Adform DSP to help an automotive client address audiences without relying on legacy signals. The campaign delivered 42% of its budget in cookieless browsers, exceeding performance targets.

Learn more
👁 Viewability Rate
Viewability Rate
👁 Click-Through Rate
Click-Through Rate
Case Study

Adobe Advertising DSP unlocks cross-browser retargeting with ID5

By tapping Adobe's retargeting capabilities powered by ID5, the University of Adelaide addressed prospective students across all browsers, scaling campaign reach and driving deeper engagement at a lower cost.

Learn more
👁 Bounce Rate
Bounce Rate
👁 Cost per Visit
Cost per Visit
👁 Longer Site Visits
Longer Site Visits
Case Study

ID5 enables IBM to reach and retarget high-value, B2B Safari users

IBM worked with ID5 and their DSP partner to retarget high-value B2B cookieless users in Safari, and was able to reach 1.4M unique users while achieving a 21% lower CPM

Learn more
👁 B2B Users Reached
B2B Users Reached

Ready to get started? Speak with our team today to see how a tailored ID5 solution can accelerate your advertising results.

Contact us