![]() |
VOOZH | about |
Chennai Express,which officially releases today,had special paid previews on Thursday night (August 8) in many parts of India.
As expected,Chennai Express has collected a whopping Rs. 6.75 cr nett (India) from just paid previews on Thursday night.
With this,the film beats the highest paid record of Rs. 2.7 crore that was held by 3 Idiots till now.
However,the unique aspect about Chennai Express‘ paid previews was that,where certain big films have three-four shows in previews,Chennai Express had nearly 10-12 shows on Thursday night at major multiplex chains.
As today is a public holiday in India,it made sense to have maximum paid previews in multiplexes to pull crowd to the cinemas.
What remains to be seen now is whether Chennai Express goes on to break other box office records.