Latest Product experimentation posts

LaunchDarkly Recognized as a Spring 2025 G2 Grid® Report Leader in Feature Management

Introducing our new, guided metric creation experience

Whether you’re managing feature flags in real time or running controlled experiments, metrics allow you to see what’s moving the needle—and what needs adjusting. 

Running a seasonally themed signup experiment with LaunchDarkly and ExpressJS

In this tutorial you’ll learn how to run an A/B experiment to give your signup flow some 🍁seasonally themed flavor ☠️, using LaunchDarkly and ExpressJS. All experiments should start with a hypothesis. Will changing the design to be a bit spooookier increase our conversion rate? Let’s find out!

Part 2: How Is GenAI Transforming the Software Development Lifecycle? 

In this four-part blog series, we’ll cover how GenAI is transforming software delivery, the new challenges it introduces, and how LaunchDarkly can help teams build and deliver new GenAI features within a matter of hours, not weeks. 

Building a Culture of Experimentation: Quantifying the Value of Experimentation

Part 1: Keeping Up With The Pace Of GenAI Innovation

In this four-part blog series, we’ll cover how GenAI is transforming software delivery, the new challenges it introduces, and how LaunchDarkly can help teams build and deliver new GenAI features within a matter of hours, not weeks. 

Building a Culture of Experimentation: Don't Penalize Measurement

Experimentation in LaunchDarkly: feature roundup

Release meets experimentation Pairing feature management and release with experimentation is a natural fit for building exceptional user experiences. This combination allows you to understand the business impact of every release, from major features to minor bug fixes. You will no longer be rolling the dice and hoping for the best—experimentation allows you to measure, analyze, and fine-tune your product based on user data.  Having feature management and experimentation built into the same tooling and processes reduces the potential technical debt or miscommunication that can occur when bouncing between tools. Let’s dive into LaunchDarkly’s experimentation feature set and see what is possible.

Modern DevOps: The Shift to Operating Continuously

Out-of-the-box funnel experiments are here

5 Tips for Fostering a Culture of Product Experimentation

Galaxy ‘23 Product Release

Unlock the next frontier of DevOps with LaunchDarkly's most epic product release to date.

Have You Outgrown Your WYSIWYG Experimentation Tool?

Visual editors helped popularize experimentation on the web. But they're inadequate for supporting the kind of large-scale, cross-platform experimentation required by the modern enterprise.

Galaxy Brain: Live Traffic Routing and Creating a Culture of Experimentation

As an on-demand delivery platform, Favor Delivery knows a thing or two about responding to real-world conditions in real-time. Here's how they're using LaunchDarkly to move faster.

An alternative to statistical significance for making decisions with experiments

How to reach the best decision for business outcomes more often, using expected utility.