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URL: https://www.microsoft.com/en-us/ai/media-entertainment

⇱ Media and Entertainment Solutions | Microsoft AI

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INDUSTRY

Microsoft for media and entertainment

Reimagine the future of creativity, content, and experiences with AI.
Latest news

Keep tabs on media and entertainment innovations

Agentic AI for campaigns

End-to-end Agentic Workflows for Campaign Creation and Execution

Agentic AI for media

Drive Media Transformation with Copilot and Agents

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OVERVIEW 

Advance media innovation with AI

Take your business further with a trustworthy AI platform that doesn’t compromise on control or security.
AI use cases

Achieve more with Microsoft solutions

Accelerate value across your media and entertainment business with AI-powered transformation.
CUSTOMER STORIES

See how organizations are innovating with AI

“The Premier League Companion will sit on top of 300,000 articles, 30 years of match stats, and 9,000 videos—bringing fans contextual, real-time insights powered by Microsoft’s AI and cloud technologies.”
Alexandra Willis, Director of Digital Media and Audience Development, Premier League

Products

“Microsoft Azure perfectly complements our digital ecosystem to help deliver the best possible fan experiences for the world's best sports league.”
Miguel Ángel Leal, Chief Technology & Innovation Officer

Products

“We’re not just building another set of dashboards. We’re creating a real-time, enterprise-wide decision engine. Microsoft Fabric helps us unify data, break down silos, and deliver fast, trusted analytics that empower every team member.”
Ebad Uddin, Director, Enterprise Data & Analytics, Dentsu

Products

“Now I just ask a question as I would ask you a question, and get what I need in seconds. It used to take hours, sometimes not even possible until after the Combine.”
Jacqueline Davidson, VP, Football Research, Tampa Bay Buccaneers

Products

“On average, people are saving 1.8 hours per week and some people are saving up to ten hours per week. But it’s not just about the time they are saving. People say the quality of their work has improved and they are feeling more creative.”
Johanna Lloyd, Strategy Team Lead for Digital AI Transformation, Kantar

Products

“We’ve always been sitting on a lot of data, but we needed Azure and AI to unlock its potential and find the interesting nuggets in those billions of data points. “
Charlie Rohlf, Associate Vice President, Stats Technology Product Development

Products

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PARTNER SOLUTIONS

Powered by partners

Find media and entertainment offerings through a comprehensive partner ecosystem.

Adobe

Imagine, create, and bring digital experiences to life with applications and AI tools.

Avid | Edit on Demand

Explore solutions that power creators.

Ateme

Captivate your audience with high-quality viewing experiences.

Bitmovin

Encode and publish video on demand (VOD) and live content online.

Cognizant

Modernize operations across the end‑to‑end content and business lifecycle.

Evertz

Help professionals create and produce high-quality live events with DreamCatcher BRAVO Studio.

IPV

Get everything you need to manage and create video at scale.

MediaKind

Get solutions for live, on-demand, over-the-top (OTT), and managed streaming.

Prime Focus Technologies

Explore AI-led technology and media services for streaming platforms, studios, and broadcasters.

WSC Sports

Generate personalized sports videos automatically and in real time.

Yobi

Kickstart customer acquisition with Yobi's AI-Powered Predictive Behavioral Data.
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Accenture FusionXP

Create value and drive growth with a life-centric approach to the customer experience.

Adobe

Imagine, create, and bring digital experiences to life with applications and AI tools.

Avanade

Prepare for AI responsibly, optimize technology investments, monetize data, and meet sustainability goals.

Catalyst | Support Partners

Transform media operations with tailored AI to make smarter decisions, speed up creativity, and bring in new revenue.

Cognizant

Modernize operations across the end‑to‑end content and business lifecycle.

EY

Get better customer insights with a scalable, cost-effective, self-service analytics solution.

IPV

Get everything you need to manage and create video at scale.

PWC

Turn knowledge work into a competitive advantage through with generative AI for industry and business use cases.

Prime Focus Technologies

Explore AI-led technology and media services for streaming platforms, studios, and broadcasters.

TEKSystems

Keep your digital transformation on track with an innovative, hands-on partner.

Unity Technologies

Upload, manage, and interact with assets in a single place.

Yobi

Kickstart customer acquisition with Yobi's AI-Powered Predictive Behavioral Data.
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Accenture FusionXP

Create value for all and drive growth with a life-centric approach to customer experience.

Adobe

Imagine, create, and bring digital experiences to life with applications and AI tools.

Avanade

Prepare for AI responsibly, optimize technology investments, monetize data, and meet sustainability goals.

Cognizant

Modernize operations across the end‑to‑end content and business lifecycle.

InMobi

Create real connections with your audience.

Yobi

Kickstart customer acquisition with Yobi's AI-Powered Predictive Behavioral Data.
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PRODUCTS

Innovate with Microsoft

Explore trusted products to help you turn your ideas into reality.

Azure Copilot

Simplify operations and management from cloud to edge with an AI companion.

Azure OpenAI in Foundry Models

Build your own agents and generative AI applications.

Azure AI Video Indexer

Easily extract meaningful insights from audio and video files using media AI.

Azure Local

Extend Azure to your on-premises infrastructure with unified management.

Azure PlayFab

Get everything you need to build and operate a live game on one platform.

Azure Operator Insights

Remove data silos and deliver analytical and business insights from massive datasets.

Azure Service Fabric

Develop and operate always-on, scalable, distributed apps.

Microsoft Advertising

Build a new world of advertising possibilities to empower growth for all.

Dynamics 365 Customer Insights

Create engaging experiences by uniting customer data with real-time journeys and Copilot in Customer Insights.

Microsoft Clarity

Improve your products and grow your business by understanding how people use your site.
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Discover valuable resources

Total Economic Impact of AI

See the projected economic impact of AI for media and entertainment

Explore Forrester’s TEI study to understand the projected economic impact and business value of Microsoft AI for media and entertainment organizations.1
Report

AI Technology in Media: Opportunities, Challenges, and Strategic Insights

Github Repo

The official home repo for Microsoft Media & Entertainment

NEXT STEPS

Transform media and entertainment with AI

Microsoft AI

Microsoft AI

Take your next step on your AI journey in media.
  1. [1]
    New Technology: The Projected Total Economic Impact™ Of Microsoft’s AI Solutions For Media And Entertainment Organizations is a Forrester Consulting New Technology Total Economic Impact study, commissioned by Microsoft, December 2025.