Springer Nature publications
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Article
Minimum effective frequency for interactive television ads
- Steven Bellman
- Anika Schweda
- Duane Varan
1 April 2010 -
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Journals this author published in
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Journal
SN Business & Economics
We are very pleased to announce SN Business & Economics has been accepted for indexing in Scopus.
- Publishing model
- Hybrid
- Downloads
- 467.2k (2025)
- Submission to first decision (median)
- 42 days
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The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles.
- Publishing model
- Hybrid
- Journal Impact Factor
- 10.1 (2024)
- Downloads
- 2.8M (2025)
- Submission to first decision (median)
- 10 days
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This journal is no longer published by Palgrave Macmillan and it is therefore no longer accepting submissions.
- Publishing model
- Subscription
Search all Steven Bellman publications
We found 5 Springer Nature publications with this author name.
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