Latest research
Integrating transformer-based credibility signals into neural collaborative filtering for fake review-aware recommendation
in Scientific Reports- Yasmeen Abdelmohsen
- Khaled Wassif
- Nagy Ramadan
Marketing in the Digital Age
Book 2026Neue Versicherungsprodukte
in Versicherungsmagazin- Meris Neininger
Article 28 May 2026Beyond sufficiency: identifying must-have and should-have drivers of private label brand loyalty
in Journal of Marketing Analytics- Sedki Karoui
- Samy Belaid
- Dorsaf Fehri
Article 26 May 2026The Impact of Coupon Strategies on Live Streaming Decisions
in Journal of Systems Science and Systems Engineering- Huiting Chen
- Mingyang Zhang
- Samantha S. Park
Article 15 May 2026Optimal cooperative global–local advertising with complementary effects in a two-echelon supply chain: a bi-level programming approach
in Computational Management Science- Seyed Mahdi Aghazadeh
- Hamid Farvaresh
- Anwar Mahmoodi
Article 12 May 2026Simultaneous analysis of shopping mall satisfaction and area attractiveness located in adjacent commercial areas of Malaysia
in Behaviormetrika- Hiroki Yamada
- Nelvin Leow XeChung
Article 11 May 2026No time to enjoy the extra! Aging and consumers’ responses to volume-based sales promotions
in Journal of the Academy of Marketing Science- Jiexian Chloe Huang
- Fei Katie Xu
- Yuwei Jiang
Milestone offers
Article 08 May 2026Product salience in influencer endorsement posts
in Journal of the Academy of Marketing Science- Jan Klostermann
- Martin Meissner
- Reinhold Decker
Article 01 May 2026Emotions elicited by femvertising across genders: a qualitative study with young adults
in International Review on Public and Nonprofit Marketing- Aleksandra Kurowska
- Belem Barbosa
Marketing in a Digital World
Book 2026Sie haben gewählt!
in Uro-News- Redaktion Facharztmagazine
Article 09 April 2026Effects of eWOM information adoption on purchase intention: the moderating role of sponsorship disclosure
in Journal of Digital Management- Jun Jin
- Xiaoxia Qiao
- Tailun Chen
Optimal new product announcement strategies in supply chains: preannouncement or sudden announcement?
in Humanities and Social Sciences Communications- Zhengkai Wang
- Qian Zhao
- Kaiming Zheng
The size of the same-week promotion bump—Drivers and their implications
in Journal of the Academy of Marketing Science- Anthony Koschmann
- Scott A. Neslin
- Paul Wolfson
Article 30 March 2026Content analysis of illegal online advertisements for hypertension-related drugs and supplements in Taiwan
in BMC Public Health- Pei-Tzu Chiu
- Ching-Yi Peng
- Yen-Jung Chang
(Mis)Comprehension and (Mistaken) Attractiveness of Financial Gambling Inducements among UK Bettors
in Journal of Gambling Studies- Jamie Torrance
- Simon Wright
- Simon Dymond
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