Beyond likes and shares: building brand equity and driving repurchase in China’s e-commerce market
- Xiaoxiao Deng
- Abdullah Al Mamun
- Qing Yang
Article
17 June 2026
![]() |
VOOZH | about |
Uncover the latest and most impactful research in Advertising Psychology. Explore pioneering discoveries, insightful ideas and new methods from leading researchers in the field.
Journal
The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and...
Journal
Marketing Letters: A Journal of Research in Marketing's mission is to publish provocative, novel findings on important and current marketing topics...
The Journal of the Academy of Marketing Science(JAMS) is devoted to the study and improvement of marketing and serves as a vital link between...