Kundenzufriedenheit durch agile Softwareentwicklung
- Paul Hohmann
Book
2026
Latest research
- in Managementforschung
Konsumentenverhalten
- Stefan Hoffmann
- Payam Akbar
Textbook 2026Storytelling and Consumer Brand Relationships
- Justyna Ganassali
Book 2026The Needed Addiction
- Oliver Hoffmann
Book 2026Marketingmusik
in essentials- Thomas Jendrosch
Book 2026Inside the Green Mind
- Ludovica Serafini
- Alessandro M. Peluso
Book 2026Handbook of Eating and Drinking
Reference work 2026Going Back to the Roots of Marketing
Conference proceedings 2026Utilizing Embeddings to Learn a Universal Customer Behavior Representation in E-Commerce
- Miguel Alves Gomes
Book 2026The Psychology of Tipping
- Michael Lynn
Book 2026The Corporate Gaze
- Deniz Lefkeli
Book 2026Rethink Consumption
- Oliver Hoffmann
Book 2026Customer Switching Behaviours in Omnichannel Retailing
- Nguyen Thi Van Anh
- Robert McClelland
- Nguyen Hoang Thuan
Book 2026