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VOOZH | about |
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VOOZH | about |
Last updated: January 2026
At Affle Iberia, S.L. ("Mediasmart"), we take the fundamental rights of end-users (the “Data Subjects”) very seriously and we are committed to protecting and respecting your privacy and your privacy rights.
This is our Privacy Notice for our Self Serve Programmatic Platform for incremental growth (the “Platform”) as well as the general website you find at mediasmart.io, and it explains when and how we collect Personal Data about people who: a) visit our website and/or use our services through website and on-line servers and b) are exposed to the advertisements (“Ads”) provided by our clients in which we enable the technical serving process. It also explains how we use such Personal Data, the conditions under which we may disclose it to others and how we intend to keep it secure. It describes the processing activities carried out by Mediasmart, the purposes for which these activities are performed and the legal basis that Mediasmart relies upon to justify these processing activities.
Mediasmart participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Mediasmart’s identification number within the framework is 193.
We keep this Privacy Policy under regular review and its scope and contents might evolve from time to time. Please kindly check this page occasionally to ensure that you’re up to date with any changes. Mediasmart’s Privacy Policy was last updated on January, 2026.
Any questions regarding this Policy and our privacy practices should be sent by email to: legal@mediasmart.io
We are Affle Iberia, S.L. (“Mediasmart”) a software as a service platform for advertisers, agencies and companies seeking to dramatically improve their digital advertising strategies. We are a member of the Affle group. We provide our services to our clients, who are either advertisers themselves or media buyers. The Platform helps our clients display relevant digital advertising to end users who interact with them.
We are a Spanish limited liability company, with tax ID number B-86329638 and our registered address on: registered address
on: Calle Eloy Gonzalo, 27.28010 Madrid, Spain
We process very limited information about you (your “Personal Data”).
Our platform collects limited Personal Data to the extent and in the way explained in this policy (please see next section). Generally, we will collect and process your data on behalf of our clients only when we have your consent to do so - i.e., via a lawful cookie banner. If you click “Accept”, your data will be shared with us.
Mediasmart relies on the IAB TCF standard, and ensures we are using the latest release to guarantee our compliance with EU data protection regulations. Mediasmart will also process certain data based on legitimate interest (see section 5 below for more information on lawful bases), such as “Special Purpose 3” of the IAB TCF.
Special Purpose 3 gathers limited information in order to save and communicate your privacy choices. E.g., your choice to ‘consent’ or ‘reject’ advertising cookies are stored as a string of characters and shared with us. This ensures that Mediasmart, and our clients, are respecting your privacy choices. We cannot identify an individual based on special purpose 3.
If you have any questions about our use of legitimate interest of special purpose 3, please contact us at legal@mediasmart.io.
The Personal Data we collect through our website/servers and/or on behalf of our clients include cookies and online identifiers from the device used to run the App or browse the web pages in which the Ad impression was served and might include the IP address being used at the time the Ad was served and other ancillary information such as: the size of the ad space, the operating system and version running in your device, the category of the app or website where it was served, or the approximate location of the device.
‘Cookies’ are small text files containing pieces of information (often including a unique identifier), sent to your device and stored on your hard drive to allow a website to recognize you each time you visit. They collect statistical data about your browsing actions and patterns and do not generally identify you as an individual.
Device identifiers shared by applications have been linked to cookies, in the sense that they are used for the same purpose in mobile and connected TV apps.
Please note that while these cookies and device identifiers are regarded as Personal Data and while we process and protect them as such, they do not specifically and automatically identify you as an individual, but simply the device you are using. While it would be extremely difficult for us or for any third Party to know about your specific identity using this information, at any time you might choose to: erase or remove your browser cookies as well as reset the on-line identifier of your mobile devices rendering all and any personal data linked to such devices obsolete. For more information, please refer to our Cookie Policy. You may also find more information in our opt-out section below.
We rely on the following separate bases to lawfully process your information:
Website and server cookies are used internally to measure how the different sections from our website work, to track your browsing through it, and also in order to find out where is the traffic coming from at any moment in time.
Bsmart cookies are used to identify you within the platform and in order to provide you with our Services, including information about how you interact with the platform and those of our third-party partners and information that allows us to recognize and associate your activity across devices and Services. This information may include information such as IP address, cookie information, browser version, operating system type and version, mobile network information, device settings and software data.
With regard to device identifiers collected on behalf of our clients, we use them to:
Our clients may analyze your personal information to create a profile of your interests and preferences so that Ads can be better targeted to you. In these instances, the client is generally your Data Controller and shall provide you with appropriate information regarding their processing. We may also use your Personal Information to detect and prevent fraud.
Allowing our customers to target user segments is what we call “Interest Based Advertising”.
We will hold your Personal Data on our systems for as long as is necessary for the relevant activity (we have set a general maximum limit of six (6) months).
We do not share any Personal Data obtained by way of the cookie usage of our website. With regards to the information obtained through your usage of bsmart, we may share your information with third-party partners used to provide you with add-on services to bsmart if and when you request them.
Regarding to device identifiers obtained on behalf of our clients, we may need to share your Personal Data with certain partners at the very moment our system has to decide whether or not to buy some specific ad space as programmed or instructed by our clients. For example, if our client is working with a Data Provider, and targets a campaign to user segments created by that Data Provider, we may need to check with said Data Provider whether your identifier is in the targeted user segment before we decide to try and buy the Ad slot.We will only share personal data with these third parties when we receive appropriate and lawful consent to do so from the app or website that owns the ad placement.
Our clients will have access to your information when they have purchased that impression and thus have served you an Ad.
Mediasmart is a part of the Affle group of companies. Affle is a group of controlled undertakings which, in accordance with the GDPR Art. 4 (19), Recital 37 + 48, allow for a legitimate interest in sharing certain personal data within the group. This data sharing is limited to what is necessary, and primarily applies to your application to a job position at Mediasmart. Your data will not be shared with other agencies within the group or with no purpose. If your data is to be shared, you will be provided with notice.
We may work with trusted third-party partners including:
However, when we use third party service providers, we disclose only the Personal Information that is necessary to deliver the service and we have arrangements in place that require them to keep your information secure and not to use it for any other purposes. Please be reassured that we will not release your information to third parties beyond the Ads serving process we’ve described, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
We may share certain information from you collected in connection with our services with brands, agencies and other interested third parties, to help them identify commercial opportunities where legally permissible.
We will retain your Personal Data for as long as it is necessary to fulfil our purposes described in this Policy, unless a longer retention period is required or permitted by law. In no case will any Personal Data be retained for longer than six months. We may retain aggregated, anonymized data for analytical purposes indefinitely and we commit not to re-identify this data.
Aggregated or anonymized data may be retained indefinitely for analytics purposes.
You may refuse or accept cookies from websites at any time by choosing the appropriate settings on your browser. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please be aware that should you choose to decline all cookies, you may not be able to sign in or use other features of our website that depend on cookies.
Information about the procedure to follow in order to enable or disable Cookies can be found at:
For more information about other commonly used browsers, please refer to http://www.allaboutcookies.org/manage-cookies/. Please note, that the above links and processes will change from time to time, as technologies and browsers evolve. We aim to keep the links active, but you may always find further information by searching for help or support articles from your particular device/browser regarding cookie opt-out.
To opt-out of participating in Google Analytics data follow the instructions: https://tools.google.com/dlpage/gaoptout.
In order to access to a detailed list of cookies used by Mediasmart, please refer to our Cookie Policy.
Some of our clients have their own opt-out mechanisms that are linked from their sites. You should review the Privacy policies of those companies for these opt-out links, if you no longer wish to receive targeted advertising from a particular company.
You may opt-out of this interest based advertising process altogether
Please note that you have the choice to opt-out from all Interest Based Advertising activities by changing the settings on your Android or iOS phone or tablet (we never use your identifiers if you use mobile devices with any other operating system).
Your iOS or Android mobile device provides a “Limit Ad Tracking” or “Opt out of interest-based advertising” setting. When you have opted out using this setting on a device, we will not allow our clients to use Personal Data collected from that device for any targeting purposes, nor to create any user segments.
You can find the setting for your mobile device by following the directions below:
When you opt out, you may still see the same number of Ads on your mobile device; however, these ads may be less relevant because they won’t be based on your interests, neither Ads bought with our platform, nor with any other platform. We may continue to serve you Ads based on other non-Personal Data, such as ads related to the content of the application you are using.
What this means is that by opting out of from all Interest Based Advertising you will not remove advertising from the pages you visit; instead it means the ads you will see may not be matched to your interests.
Opting out of interest based advertising just from Ads managed by Mediasmart:
You can opt-out of interest-based advertising coming ONLY from our clients by providing us your advertising identifier (IDFA if you have an iPhone or GAID if you have an Android phone). In order to do this, please use the tool we have developed for this purpose by visiting this link.
By providing us with these identifiers, we can also tell you what user segments in our system your identifiers are currently part of. You may request to be deleted from certain user segments and we shall communicate your request to the corresponding client.
We take this matter seriously and we’re continuously evolving our platform to make sure data integrity and data security are always a priority. We use reasonable organizational, technical, administrative and physical safeguards to protect the Personal Data we collect and process. Our platform and servers use encryption techniques for storage and transmission of data.
We are concerned to protect the privacy of children. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with Personal Data. Mediasmart listens to signals that indicate viewers of ads are minors, in compliance with COPPA and similar international legislations. We offer controls to customers to ensure that they have to actively opt-in to targeting children. In these instances, as the Controller, the customer is responsible for ensuring appropriate processing of the data of minors. We ensure, via contractual measures, that our customers - when targeting minors - adhere to applicable data protection legislation.
Please kindly note that your Personal Data may be transferred to countries outside the European Economic Space. This may take place if any of our servers located in a country outside of the European Union (“EU”). These countries may not have similar data protection laws to the ones we have in the EU. By providing us with your Personal Information in the way described in this Privacy Policy, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this document. We will implement appropriate safeguards to protect your Personal Data, such as requiring the recipient to comply with the Standard Contractual Clauses, EU-US Data Privacy Framework (US only), or another lawful and approved transfer mechanism. If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
IMPORTANT: If you do not agree with this transfer of Personal Data outside of Europe, you may opt-out of our processing of your Personal Data by using the procedures explained in section 10 above: “How you can opt-out of processing and access or update your Personal Data".
This Policy does not address, and except as otherwise described in it, we are not responsible for, the privacy, information, or other practices of any third parties, including our vendors or any other third party operating any site or service to which the Platform links.
We maintain an updated list of supply partners at the following link. If you have questions about how our supply partners process your data, please contact them directly.
You may also contact us regarding our engagement with our supply partners.
You have the following data protection rights:
You can exercise your rights at any time by contacting us at legal@mediasmart.io. We will respond to your request in accordance with our obligations under applicable privacy laws.. For information on your US rights, please refer to our US Privacy Supplement, found < a href="https://info.mediasmart.io/privacy-policy-us-supplement?hsLang=en">here.
We will review and update this Privacy Policy periodically and will note the date of its most recent revision at the top of this Policy. If we make material changes to this Policy, we will post the revised Policy on our website and may take additional measures to inform you about such changes prior to such changes taking effect, if required by applicable data protection laws. We encourage you to review this Policy frequently to be informed of how Mediasmart is protecting your information.
Mediasmart commits to resolving any questions or queries with regard to this Privacy Policy and our collection, use of transfer of your Personal Data. Please send any questions or queries via email to: legal@mediasmart.io.