Show up in search. Show up in AI.
Own the results.

Daily analytics at scale

Get everything the 100-result SERP has to offer (plus its full HTML) in any location, on desktop and mobile, every day, for keyword counts that start in the thousands.

Market visibility

Outrank rivals and grow your market presence with powerful share of voice metrics and robust competitor tracking. Know who you’re up against and how you compare.

SERP feature insights

See exactly which SERP features appear in your space, and how much visibility they drive, so you can create the right content for the right keywords.

Customizable segments
Understand your data from any angle. Group keywords into custom segments – no matter how granular – to surface precision insights for data-driven decisions.
Flexible reporting

Take your SERP data to go with one-click CSV reports, handy APIs, and pre-built Looker Studio connectors to fuel deep analysis and ambitious experimentation.

Business listings management
Seamlessly create and manage your local business listings on Google, Facebook, and other relevant directories to help consumers find and choose your business(es) directly from Moz Local.
Review management
Monitor, read, and respond to customer reviews on multiple sites from a single dashboard.
Easily share news and offers

Engage your audience and customers online with business news and promotional updates via directories and social platforms.

Monitor and report on performance

Show off your results with ease. Share the Visibility Index, sentiment, and online presence score reports with your teams and clients to keep them up to speed on current performance. Managed clients also benefit from advanced analytics and API access.

Domain Authority
Predict the ranking power of link signals to a website with the original authority metric developed by Moz. Often imitated, never replicated.
Page Authority
Predict how well a specific page will rank in search results based on linking factors.
Brand Authority
Measure brand strength at scale for thousands of sites at a time with Brand Authority, a revolutionary metric that measures a website’s brand strength on a scale of one to 100.
Spam Score

Assess the level of risk of links from specific subdomains with Spam Score, a Moz metric that represents the percentage of sites with similar features that have been penalized or banned by Google.

In-depth link data
Understand the competitive landscape and power your link-building campaigns by accessing detailed link counts, link propensity scores, anchor text strings, and inbound links to a page.

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