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| Branch | Trigger | What it does |
|---|---|---|
| ๐ข New Submission | Typeform form submit | Welcome SMS + log to Sheets |
| ๐ต Reply Handler | Incoming Twilio SMS | Mark replied, stop nudges |
| ๐ก Nudge Engine | Schedule every 6hrs | Nudge 1 at 24h, Nudge 2 at 48h |
| Metric | Manual | This workflow |
|---|---|---|
| โก Speed to lead | Hours or days | Under 10 seconds |
| ๐ Follow-up consistency | Whoever remembers | 100% automated |
| ๐ Lead drop-off | High โ people go cold fast | Nudges catch non-responders |
| ๐ง Staff time per lead | 5โ15 min | Zero |
| ๐ธ Revenue at risk | Every ignored inquiry | Recovered automatically |
Studies show leads contacted within 5 minutes are 9x more likely to convert. This workflow makes that the default โ not the exception.
| Tool | Cost | Why |
|---|---|---|
| Typeform | Free tier works | Intake/booking form |
| Twilio | ~$1/mo + $0.0075/SMS | Send and receive SMS |
| Google Sheets | Free | Track submissions and nudge state |
โ ๏ธ A2P 10DLC notice: Twilio requires business registration for production SMS in the US. Allow 2-4 weeks. Your signup form needs opt-in language, terms, and a privacy policy.