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⇱ Samsung Global Newsroom – All the latest news, key facts and inspiring stories about Samsung Electronics.

[Interview] Beyond the Shot: How the APV Codec Powers the Full Mobile Video Experience on Galaxy S26 Ultra

Samsung Newsroom sat down with developers from the Visual Solution Team of Mobile eXperience (MX) Business at Samsung Electronics to hear the story behind APV, from technical challenges faced in development to the thinking that shaped it.

[Interview] Scenes of Memory and Modern Life: Sun Yitian x Samsung Art Store

Samsung Newsroom spoke with Sun about her artistic philosophy, her visual language and what inspired this collaboration with Samsung Art Store.

[Interview] How Jacob Kiplimo’s Galaxy Watch Turns Data Into World-Record Performance

When Jacob Kiplimo storms past the finish line, he’s not just running on talent β€” he’s running on data. The Ugandan long-distance star and TeamGalaxy athlete trains with Galaxy Watch8, which turns complex biometric data into valuable insights that shape his winning strategy.

[Interview] β€˜Bixby Will Be Your Go-To Starting Point for Every Samsung Device’ β€” Meet Jisun Park, Head of Language AI

What goes into making Bixby more than just a voice assistant? Jisun Park, Corporate Executive Vice President and Head of Language AI Team at Samsung Electronics’ Mobile eXperience (MX) Business breaks it down.

Latest

  • Products

    [Video] Discover Your Ideal Bespoke AI Laundry Appliance Setup

    April 10, 2026

  • Products

    [Interview] Scenes of Memory and Modern Life: Sun Yitian x Samsung Art Store

    April 10, 2026

  • Products

    [Interview] How Jacob Kiplimo’s Galaxy Watch Turns Data Into World-Record Performance

    April 10, 2026

  • Press Resources

    Samsung Continues Expanding One UI 8.5 Beta Program to More Galaxy Devices

    April 9, 2026

  • Products

    [Interview] Beyond the Shot: How the APV Codec Powers the Full Mobile Video Experience on Galaxy S26 Ultra

    April 9, 2026

  • Products

    [Interview] Framing Space Through the Human Experience: Michael Najjar x Samsung Art Store

    April 9, 2026

  • Products

    [Interview] β€˜Bixby Will Be Your Go-To Starting Point for Every Samsung Device’ β€” Meet Jisun Park, Head of Language AI

    April 8, 2026

  • Press Resources

    Samsung Receives New TÜV Rheinland Certifications for 2026 Micro RGB, OLED, Mini LED, Soundbars and More

    April 8, 2026

  • Products

    [Video] Samsung Transforms Berlin Planetarium With Immersive LED Installation

    April 8, 2026

  • Press Resources

    Samsung Galaxy XR Evolves Work in the AI Era With New Enterprise Capabilities and Everyday Features

    April 8, 2026

  • Press Resources

    Samsung Electronics Announces Earnings Guidance for First Quarter 2026

    April 7, 2026

  • Press Resources

    A New Era of Sports Broadcasting: Galaxy S26 Ultra Unlocks New Perspectives, Bringing Cameras Inside the Action

    April 6, 2026

  • Products

    [Video] Discover Your Ideal Bespoke AI Laundry Appliance Setup

    April 10, 2026

  • Products

    [Interview] Scenes of Memory and Modern Life: Sun Yitian x Samsung Art Store

    April 10, 2026

  • Products

    [Interview] How Jacob Kiplimo’s Galaxy Watch Turns Data Into World-Record Performance

    April 10, 2026

  • Products

    [Interview] Beyond the Shot: How the APV Codec Powers the Full Mobile Video Experience on Galaxy S26 Ultra

    April 9, 2026

  • Products

    [Interview] Framing Space Through the Human Experience: Michael Najjar x Samsung Art Store

    April 9, 2026

  • Products

    [Interview] β€˜Bixby Will Be Your Go-To Starting Point for Every Samsung Device’ β€” Meet Jisun Park, Head of Language AI

    April 8, 2026

  • Products

    [Video] Samsung Transforms Berlin Planetarium With Immersive LED Installation

    April 8, 2026

  • Products

    [Video] Samsung Spatial Signage: How To Make Your Brand Stand Out in Crowded Spaces

    April 6, 2026

  • Products

    [Video] Samsung Color E-Paper: A Smarter Alternative to Traditional Posters

    April 1, 2026

  • Products

    [Photo] Inside Samsung OLED FC: Elite Gamers Compete Live on Advanced OLED Displays at Samsung KX

    March 31, 2026

  • Products

    [Interview] Inside Spatial Signage: How Samsung Brought Glasses-Free 3D Displays to Life

    March 30, 2026

  • Products

    Art Basel Hong Kong 2026: Samsung Brings Art Into Everyday Life

    March 27, 2026

  • Press Resources

    Samsung Continues Expanding One UI 8.5 Beta Program to More Galaxy Devices

    April 9, 2026

  • Press Resources

    Samsung Receives New TÜV Rheinland Certifications for 2026 Micro RGB, OLED, Mini LED, Soundbars and More

    April 8, 2026

  • Press Resources

    Samsung Galaxy XR Evolves Work in the AI Era With New Enterprise Capabilities and Everyday Features

    April 8, 2026

  • Press Resources

    Samsung Electronics Announces Earnings Guidance for First Quarter 2026

    April 7, 2026

  • Press Resources

    A New Era of Sports Broadcasting: Galaxy S26 Ultra Unlocks New Perspectives, Bringing Cameras Inside the Action

    April 6, 2026

  • Press Resources

    Samsung Retains No. 1 Position in Global Gaming Monitor Market for Seventh Year

    April 2, 2026

  • Press Resources

    Samsung Electronics Holds Its Top Position in European Microwave Market for 11th Consecutive Year

    March 30, 2026

  • Press Resources

    Samsung Powers β€˜BTS WORLD TOUR β€˜ARIRANG’’ With Galaxy

    March 27, 2026

  • Press Resources

    Samsung Takes Its Browser Beyond Mobile, Extending Agentic AI Across Devices

    March 26, 2026

  • Press Resources

    Samsung Unveils Galaxy A57 5G and Galaxy A37 5G, Packing Pro-Level Features at Awesome Price

    March 25, 2026

  • Press Resources

    Samsung Knox Now Protects Displays With Industry-Recognized CC Certification

    March 25, 2026

  • Press Resources

    Samsung Showcases Expanded HVAC Portfolio at MCE 2026

    March 24, 2026

  • Worldwide

    Samsung Study Highlights Rising Privacy Concerns in Public Smartphone Use

    April 1, 2026

  • Worldwide

    Samsung Recognized Among Fast Company’s Most Innovative Companies of 2026

    March 24, 2026

  • Worldwide

    Capturing Every Moment: Galaxy S26 Ultra Powers Lollapalooza Brazil 2026

    March 20, 2026

  • Worldwide

    Samsung Celebrates Two Decades of TV Innovation and Industry Leadership at BAFTA

    March 19, 2026

  • Worldwide

    Samsung Introduces Color E-Paper at Renowned Buenos Aires Restaurant Tegui Barra

    March 18, 2026

  • Worldwide

    Samsung Addresses SME Cyber Risks With Galaxy S26 Ultra Enterprise Edition

    March 18, 2026

  • Worldwide

    GalaxyBloom Celebrates Mexico’s Jacaranda Season With the Galaxy S26 Series

    March 17, 2026

  • Worldwide

    Samsung and DOMINNICO Launch Exclusive Bag Inspired by Galaxy S26 Ultra and Galaxy Buds4 Pro

    March 16, 2026

  • Worldwide

    Samsung Members Celebrate Holi With #MyHoliStory Community Campaign

    March 10, 2026

  • Worldwide

    Galaxy S26 Ultra Brings Chile’s Unmapped Landscapes to Google Street View

    March 6, 2026

  • Worldwide

    Samsung Brings Immersive Technology to Wagner Exhibition at Museo Teatrale alla Scala

    February 19, 2026

  • Worldwide

    Samsung Art Store Now Offers Over 20 Works From the Tamara de Lempicka Collection

    February 18, 2026

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