When powers of 4 are written in binary (see A098608), under each other as:
0000000000001 (1)
0000000000100 (4)
0000000010000 (16)
0000001000000 (64)
0000100000000 (256)
0010000000000 (1024)
1000000000000 (4096)
and one collects their bits from the column=0 to NW-direction (from the least to the most significant end), one gets 1 (1), 00 (0), 000 (0), 0100 (4), 00000 (0), 000000 (0), 0010000 (16), etc. (see 0105033 for similar transformation done on nonnegative integers)