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👁 Cover of: Marketing Theory: the Nature and Scope of Marketing
First published in 2024
3 editionsMy Reading Lists:
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👁 Cover of: Creating and Managing the Product Mix
First published in 2024
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👁 Cover of: Broadening the Concept and Applications of Marketing
First published in 2024
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👁 Cover of: Social and Ethical Side of Marketing
First published in 2024
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👁 Cover of: Resource-Advantage Theory: the Research Tradition Period
First published in 2024
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👁 Cover of: Managerial Marketing: the Early Years
First published in 2024
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👁 Cover of: Relationship Marketing
First published in 2024
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👁 Cover of: Consumer Behavior: Empirical Research
First published in 2024
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👁 Cover of: Marketing Theory and Orientations
First published in 2024
1 editionMy Reading Lists:
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👁 Cover of: Early Years: Attitudes, Brand Loyalty, and Perceived Risk
First published in 2024
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👁 Cover of: Analytical Marketing
First published in 2024
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👁 Cover of: Improving the Role and Practice of Marketing
First published in 2024
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👁 Cover of: Marketing in the New Economy
First published in 2024
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👁 Cover of: Strategic Marketing
First published in 2024
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👁 Cover of: Methods and Measures: Selected Papers
First published in 2024
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👁 Cover of: Fourth P: Advertising and Personal Selling
First published in 2024
1 editionMy Reading Lists:
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- OLID: OL13666220A
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