Cookie Policy

TABOOLA COOKIE POLICY

Taboola.com Ltd. together with its Affiliates (“Taboola”, “we”, “us”, or “our”) recognizes the importance of your privacy. In this cookie policy (“Cookie Policy”), we aim to inform you about the use of cookies, and other automated means of data collection (1) on our website www.taboola.com,  and any other Taboola digital properties displaying this Cookie Policy (collectively, the “Sites”) and (2) via our content discovery platform (the “Services”), which appears on the websites and digital properties of our publisher customers to redistribute their own content or recommend the content of our advertiser customers (collectively, the “Customers”). When we refer to “cookies” in this Cookie Policy, we mean both cookies and other automated means of data collection, as defined below. By visiting the Sites and interacting with or using the Sites, you expressly consent to the use of cookies as explained hereafter. We ask our Customers to obtain consent on our behalf, where required by applicable data protection laws, so that we may use cookies and other automated means of data collection on their digital properties.

This Cookie Policy does not govern the use of the Sites, nor the processing of Information (as defined in our Privacy Policy) collected on the Sites. Please read our Terms of Use  for more information about the terms governing the Sites. For more information about how we process your Information on the Sites and when you make use of or interact with our Services, please consult our Privacy Policy. Please refer to the websites of our publisher Customers where we place our content discovery platform to learn more about how they may use cookies on their websites or platforms and process your Information that they may have collected.

1. Cookies and Other Automated Means of Data Collection

This section provides more information about cookies and other automated means of data collection, and how they work.

Cookies

Taboola places cookies on our Customers’ websites and digital properties and uses these cookies as set forth in this policy. A cookie is a small text file that is placed on the browser of the hard drive of your computer (or similar device) by websites that you visit. Most websites use cookies. Cookies are typically used in order to make websites function, or function more efficiently, as well as to provide information to the owners of the particular website. Cookies make your use of the Sites and Services more enjoyable and improve the functionality of the services we provide to you.  Taboola also uses cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Services.  For more information about relevant advertisements delivered by the Services, please read about our Interest Based Advertisements.

Other Automated Means

Our advertiser Customers may place Taboola’s pixel tag on their websites. Pixel tags (also known as pixels, web beacons or clear GIFs) are typically transparent graphic images placed on a website. These pixel tags are used in combination with cookies to measure the actions of visitors to their websites.

For example, we may use pixel tags to track conversions or to create a custom audience for our advertiser Customers to target on our network (i.e. retargeting).  For more information about how we may create a custom audience for our advertiser Customers to target on our network, please read about our Interest Based Advertisements.

The specific cookies that we and our third-party partners use on the Sites and when providing our Services as set forth in section 3 below.

2. What Information Do We Collect?

• Cookies used on our Sites: The information we receive from our trusted business partners placing third-party cookies on our Sites may include, for example, information about your operating system, the web pages accessed within our Sites, the link that led you to our Sites, the dates and times you accessed our Sites, and event information (e.g. irregular system crashes).  We may also use third parties who collect Information about Site Visitors through their own cookies, web beacons, and other technologies regarding your online activities, either on our Sites and/or other websites across the Internet, in an effort to understand your interests and deliver you advertisements that are tailored to your interests. These third parties may include the attribution partners, fraud detection partners, analytics partners and product and functionality partners listed here.  For more information about how we may use third parties to deliver you advertisements that are tailored to your interests, please read about our Third Party Online Advertising
• Cookies used through our Services: The information that we collect via cookies may include, for example, information about your operating system, the web pages accessed within the websites of our Customers, the website that led you to our Customers’ websites, the dates and times you accessed our Customers’ websites or platforms, event information (e.g. irregular system crashes), and general location information (i.e. city).

Where any of the above-mentioned information, alone or combined with other information, would constitute Personal Data or Personal Information under applicable laws, our Privacy Policy will apply to the processing of such information.

3. What Cookies Do We Use And Why?

Helpful Definitions

• A cookie’s categorization — as a ‘first-party’ or ‘third-party’ cookie — depends on who hosts the cookie and where the cookie is placed.
  • “First-party cookies” are set by the website that the visitor is accessing at the time (e.g. cookies placed by Taboola on www.taboola.com).
  • “Third-party cookies” are set by a party that is not the owner of that website.

• A “browser session” begins when a visitor opens their Internet browser window, and it finishes when the visitor closes the browser window.
• “Session cookies” allow a website to temporarily link a visitor’s actions during a unique browser session. Once the visitor closes the browser, all session cookies are deleted.
• “Persistent cookies” remain on a visitor’s device for the duration specified in the cookie.

First-Party Cookies Used on Taboola’s Sites
We use the information collected via first-party cookies on our Sites only in connection with our Services. We use the information to remember your information so that you do not need to re-enter it upon your next visit , to monitor how many visitors we have and understand how they engage with different web pages on our Sites, and to improve and manage our Sites. For these purposes, Taboola may use the following categories of cookies:

• Strictly Necessary Cookies — These cookies are used for the sole purpose of (i) carrying out a communication over an electronic network, or (ii) providing services that you explicitly request.
• Functionality Cookies — These cookies allow the Sites to remember choices that you or your device have indicated (such as your user name, language, or region) and to provide enhanced, personalized features that improve your web experience.
• Performance (Analytics) Cookies — These cookies collect information about how visitors use the Sites, such as which pages they visit most often and whether they encountered any error messages. These cookies do not collect information that identifies a visitor; they only collect data points that are aggregated and therefore anonymous. These types of cookies are only used to improve the Sites’ performance.
• Advertising (Targeting) Cookies – These cookies are used to deliver personlized advertisements and content that are particularly relevant to you, based on your interests. They are also used to limit the number of times that you see an advertisement or item of targeted content and to measure the effectiveness of an advertising campaign.

You can find more information about the individual cookies used on our Sites, and the specific purposes for which these cookies are used, in the overview below:

Cookie Category	Cookie Name	Purpose
Strictly Necessary Cookies	siteCountry	Maintains a record of the user’s country for site speed performance.
	siteCountryCode	Maintains a record of the user’s country code for site speed performance.
	siteState	Maintains a record of the user’s US state for legal compliance purposes.
	siteLanguage	Maintains a record of the user’s current language code for site speed performance.
	has_js	Maintains a record of the browser’s capability to run JavaScript for site performance.
	siteCookiesConfirmation	Provides a cookie message confirmation flag.
	DNS	Maintains a record of a California user’s instruction not to sell or disclose their personal data to non-service providers.
	DNT	Maintains a record of the user’s instruction to not make use of their personal data.
	tbp-consent	Maintains a record of the user’s cookie consent collection.
Advertising (Targeting) Cookies	__ulss	Used in signup.taboola
	_cfuvid	Marketing automation and visitor tracking
	_gcl_gs	Advertising cookies used for user identification and targeted advertising
	_gcl_ls	Advertising cookies used for user identification and targeted advertising
	_help_center_session	Website analytics
	_taboolaStorageDetection	Advertising cookies used for user identification and targeted advertising
	_tt_enable_cookie	Advertising cookies used for user identification and targeted advertising
	_vwo	A/B testing and conversion optimization
	_vwo	A/B testing and conversion optimization
	_vwo_750209_config	A/B testing and conversion optimization
	_vwo_ds	A/B testing and conversion optimization
	_vwo_sn	A/B testing and conversion optimization
	1142846:session-data	Maintains the session ID
	algoliasearch-client-js	Used in Taboola Developers
	cto_rtus_72	Advertising cookies used for user identification and targeted advertising
	d_id	Advertising cookies used for user identification and targeted advertising
	ekfls-2024-05	Used in Taboola Developers
	eng_mt	Advertising cookies used for user identification and targeted advertising
	eng_mt	Advertising cookies used for user identification and targeted advertising
	GA_Number_of_Events_Youtube_Embedded__c	Counts the number of embedded YouTube interactions
	galleryImages	Used to load images
	initialTrafficSource	Saves the first traffic source that initially drove the user to Taboola’s website
	gettyImages	Used to load images
	lastTrafficSource	Saves the last traffic source that drove the user to Taboola’s website
	li_adsId	Advertising cookies used for user identification and targeted advertising
	MetricsStore	Used in Taboola Developers
	previewsSiteCountryCode	Saves the user’s previews country code in cases where there are visits from multiple countries for the same user
	readme_language	Used in Taboola Developers
	readme_library	Used in Taboola Developers
	RealtimeStore	Used in Taboola Developers
	redirectUrls	Used in Taboola Ads
	session	Maintains the session ID
	srv_id	Used in Backstage
	t_gid	Advertising cookies used for user identification and targeted advertising
	t_pt_gid	Advertising cookies used for user identification and targeted advertising
	taboola global:last-external-referrer	Advertising cookies used for user identification and targeted advertising
	taboola_session_id	Advertising cookies used for user identification and targeted advertising
	taboola_utm	Advertising cookies used for user identification and targeted advertising
	taboolaStorageDetection	Advertising cookies used for user identification and targeted advertising
	taboolaStorageDetection	Advertising cookies used for user identification and targeted advertising
	tbl_rtus_id	Advertising cookies used for user identification and targeted advertising
	tbp-consent	Maintains a record of the user’s cookie consent collection.
	testKey	Used on help.taboola website
	ufcStatus	Describes if and when the user exposed to certain marketing activities
	ufcStatusSetSession	Describes if and when the user exposed to certain marketing activities
	userMetadata	Collects user's battery level Data
	userModel	Used in signup.taboola website
	vwo_apm_sent	A/B testing and conversion optimization
	vwoSn	A/B testing and conversion optimization
	vwoVsData	A/B testing and conversion optimization
	wizardState	Tracks signup process status
	LAST_RESULT_ENTRY_KEY	Advertising cookies used for user identification and targeted advertising
	nextId	Advertising cookies used for user identification and targeted advertising
	requests	Advertising cookies used for user identification and targeted advertising
	TESTCOOKIESENABLED	Advertising cookies used for user identification and targeted advertising
Functionality	__utmzzses	Collect UTM Data
	_taboolaStorageDetection	Advertising cookies used for user identification and targeted advertising
	applicationLocale	Store user language preferences
	color-scheme	Store user color preferences
	XSRF-TOKEN	Secures Web Forms
	__utmzzses	Collect UTM Data
	GA_Last_Click_Medium__c	Saves the user’s last traffic medium
	GA_Last_Click_Source__c	Saves the user’s last traffic source
	initialTrafficSource	Saves the first traffic source that initially drove the user to Taboola’s website
	lastTrafficSource	Saves the last traffic source that drove the user to Taboola’s website
	org.springframework.web.servlet.i18n.CookieLocaleResolver.LOCALE	Sets Language Preferences
	hc:da39a3ee5e6b4b0d3255bfef95601890afd80709:recently_visited_articles	Store user language preferences
	intercom-device-id-mibinkci	Website Tools
	intercom-id-mibinkci	Website Tools
	intercom-session-mibinkci	Website Tools
	intercom-test	Website Tools
	intercom.intercom-state-mibinkci	Website Tools
	JSESSIONID	Maintains the session ID
	vwoSn	A/B testing and conversion optimization
Performance (Analytics) Cookies	1353454:session-data	Maintains the session ID
	GA_Count_Countries__c	Counts the number of different countries a certain user was browsing from
	GA_Last_Browser__c	Saves the user’s browser name
	GA_Last_Click_Medium__c	Saves the user’s last traffic medium
	GA_Last_Click_Source__c	Saves the user’s last traffic source
	GA_Last_Device_Category__c	Saves the user’s device type (Mobile/Desktop)
	GA_Last_Operating_System__c	Saves the user’s operating system
	GA_Number_of_Pages__c	Counts the number of pageviews
	GA_Number_of_Sessions__c	Counts the number of sessions

Third-Party Cookies on Taboola’s Sites
We use the information collected via third-party cookies on our Sites to remember your information so that you do not need to re-enter it upon your next visit, to monitor how many visitors we have and understand how they engage with different web pages on our Sites, and to improve and manage our Sites. We may use third parties to track or analyze your activity on the Sites for these purposes, or to deliver you tailored advertisements about Taboola’s Services. For more information about how these third parties may collect information about you and deliver you advertisements that are tailored to your interests, please read about our Third Party Online Advertising.

For these purposes, our service providers may use the following categories of cookies on our Sites:

• Strictly Necessary Cookies — These cookies are used for the sole purpose of (i) carrying out a communication over an electronic network, or (ii) providing services that you explicitly request.
• Functionality Cookies — These cookies allow the Sites to remember choices that you or your device have indicated (such as your user name, language, or region) and to provide enhanced web experience.
• Performance (Analytics) Cookies — These cookies collect information about how visitors use the Sites, such as which pages they visit most often and whether they encountered any error messages. These cookies do not collect information that identifies a visitor; they only collect data points that are aggregated and therefore anonymous. These types of cookies are only used to improve the Sites’ performance.
• Advertising (Targeting) Cookies — These cookies are used to deliver personalized advertisements and content that are particularly relevant to you , based on your interests. They are also used to limit the number of times that you see an advertisement or item of targeted content and to measure the effectiveness of an advertising campaign. These cookies are placed by advertising networks with our permission.

You can find more information about the third-party cookies used on our Sites, and the specific purposes for which these cookies are used, in the overview below:

Cookie Category	Third Party Name	Cookie Name	Purpose	Cookie Category
Strictly Necessary Cookies	__cmpcc	Cookie consent management and user preferences	consentmanager	395 days
	__cmpccpausps	Cookie consent management and user preferences	consentmanager	365 days
Advertising (Targeting) Cookies	__106_cid	Adversing cookie	Beachfront Media LLC	365 days
	__hssc	Marketing automation and visitor tracking	Hubspot	30 minutes
	__hssrc	Marketing automation and visitor tracking	Hubspot	Session
	__hstc	Marketing automation and visitor tracking	Hubspot	180 days
	__Secure-ROLLOUT_TOKEN	Video platform preferences and user tracking	YouTube	180 days
	_cfuvid	Marketing automation and visitor tracking	Hubspot	Session
	_clck	Website analytics	Microsoft Clarity	365 days
	_clsk	Website analytics	Microsoft Clarity	1 days
	_fbc	Social media tracking and advertising	Facebook (Meta)	Session
	_fbp	This is a cookie set by Facebook and is used to deliver a series of advertisement products such as real time bidding from third party advertisers.	Facebook (Meta)	Session
	_gcl_aw	Advertising cookies used for user identification and targeted advertising	Google Ads	90 days
	_li_ss	Adversing cookie	Leadinfo	Session
	_tt_enable_cookie	Adversing cookie	TikTok (Analytics)	Session
	_ttp	Advertising cookies used for user identification and targeted advertising	TikTok (Analytics)	Session
	_uetsid	This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website.	Microsoft Advertising / Bing Ads	Persistent
	_uetvid	This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website.	Microsoft Advertising / Bing Ads	Session
	_uetvid_exp	Adversing cookie	Microsoft Advertising / Bing Ads	Persistent
	_vis_opt_*	A/B testing and conversion optimization	VWO	Session
	_vwo_referrer	A/B testing and conversion optimization	VWO	Session
	_vwo_uuid	A/B testing and conversion optimization	VWO	3650 days
	_vwo_uuid_v2	A/B testing and conversion optimization	VWO	366 days
	A3	Adversing cookie	Yahoo EMEA Limited	Session
	ADKUID	Adversing cookie	Adkernel LLC	Session
	AnalyticsSyncHistory	Professional network tracking and advertising	LinkedIn	Session
	bscookie	Professional network tracking and advertising	LinkedIn	730 days, 11 hours, 37 minutes
	cto_bundle	Retargeting and personalized advertising	Criteo SA	Persistent
	cto_tld_test	Retargeting and personalized advertising	Criteo SA	1 hours
	cto_write_test	Retargeting and personalized advertising	Criteo SA	Persistent
	GCL_AW_P	Adversing cookie	Google Ads	90 days
	HAPLB8G	Adversing cookie	Sonobi, Inc	Session
	hubspotutk	Marketing automation and visitor tracking	Hubspot	180 days
	IDE	This cookie is used used to show Google ads on non-Google sites	Google Advertising Products	Session
	LAST_RESULT_ENTRY_KEY	Advertising cookies used for user identification and targeted advertising	YouTube	Session
	lastExternalReferrer	Social media tracking and advertising	Facebook (Meta)	Persistent
	lastExternalReferrerTime	Social media tracking and advertising	Facebook (Meta)	Persistent
	lidid	Adversing cookie	LiveIntent Inc.	Session
	MR	Adversing cookie	Microsoft Advertising / Bing Ads	7 days
	MSPTC	Adversing cookie	Microsoft Advertising / Bing Ads	390 days
	muc_ads	This is a cookie that is set by Twitter. It is used for optimizing ad relevance by collecting visitor navigation data.	X (Twitter)	Session
	MUID	Adversing cookie	Microsoft Advertising / Bing Ads	Session
	nextId	Advertising cookies used for user identification and targeted advertising	YouTube	Session
	NID	This is a cookie that is set by Google to show Google ads in Google services for signed-out users.	Google General	Session
	personalization_id	This is a cookie that is set by Twitter. It allows the visitor to share content from the website on his/her Twitter profile.	X (Twitter)	Session
	remote_sid	Video platform preferences and user tracking	YouTube	Session
	requests	Advertising cookies used for user identification and targeted advertising	YouTube	Session
	SRM_B	Adversing cookie	Microsoft Advertising / Bing Ads	390 days
	test_cookie*	Adversing cookie	Google Advertising Products	15 minutes
	TESTCOOKIESENABLED	Advertising cookies used for user identification and targeted advertising	YouTube	1 minutes
	tuuid	Adversing cookie	Between Exchange	Session
	tuuid	Adversing cookie	BIDSWITCH GmbH	730 days
	tuuid	Adversing cookie	Improve Digital	Session
	tuuid	Advertising cookies used for user identification and targeted advertising	mfadsrvr.com
	730 days
	tuuid_lu	Adversing cookie	BIDSWITCH GmbH	365 days
	tuuid_lu	Adversing cookie	Improve Digital	Session
	tuuid_lu	Advertising cookies used for user identification and targeted advertising	mfadsrvr.com
	730 days
	uid	User tracking and mobile advertising	A.Mob	Session
	uid	User tracking and mobile advertising	Criteo SA	Session
	UID	User tracking and mobile advertising	StickyadsTV	Session
	uids	Advertising cookies used for user identification and targeted advertising	Xandr, Inc.	Session
	uids	Advertising cookies used for user identification and targeted advertising	PubMatic, Inc	Session
	usp_status	Advertising cookies used for user identification and targeted advertising	Media.net Advertising FZ-LLC	Session
	VISITOR_INFO1_LIVE	Video platform preferences and user tracking	YouTube	Session
VISITOR_PRIVACY_METADATA	Video platform preferences and user tracking	YouTube	395 days
visitor-id	Advertising cookies used for user identification and targeted advertising	Media.net Advertising FZ-LLC	Session
VP	Adversing cookie	PulsePoint, Inc.	360 days
YSC	Video platform preferences and user tracking	YouTube	Session
yt.innertube::nextId	Advertising cookies used for user identification and targeted advertising	YouTube	Persistent
yt.innertube::requests	Advertising cookies used for user identification and targeted advertising	YouTube	Persistent
ytidb::LAST_RESULT_ENTRY_KEY	Advertising cookies used for user identification and targeted advertising	YouTube	Persistent
ytidb::LAST_RESULT_ENTRY_KEY	Advertising cookies used for user identification and targeted advertising	YouTube	Persistent
Functionality Cookies	__cf_bm	This is a cookie set by Cloudflare to idetify end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.	Cloudflare	Session
	__cfruid	Security and performance optimization	Cloudflare	Session
	__cmpcccu*	Cookie consent management and user preferences	consentmanager	Session
	__cmpcccx*	Cookie consent management and user preferences	consentmanager	14 days, 44 minutes
	__cmpccpausps	Cookie consent management and user preferences	consentmanager	Persistent
	__cmpccpausps_*	Cookie consent management and user preferences	consentmanager	Persistent
	__cmpconsent*	Cookie consent management and user preferences	consentmanager	Session
	__sak	Video platform preferences and user tracking	YouTube	Persistent
	__stripe_mid	Payment processing and fraud prevention	Stripe.com	365 days
	__stripe_sid	Payment processing and fraud prevention	Stripe.com	30 minutes
	_cfuvid	Marketing automation and visitor tracking	Zendesk Inc.	Session
	_gcl_au	Advertising cookies used for user identification and targeted advertising	Google Tag Manager	90 days
	_GRECAPTCHA	Website protection from spam and abuse	Google General	Session
	_grecaptcha	Website protection from spam and abuse	Google Recaptcha	Persistent
	_vwo_750209_config	A/B testing and conversion optimization	VWO	Persistent
	_vwo_ds	A/B testing and conversion optimization	VWO	7 days
	_vwo_sn	A/B testing and conversion optimization	VWO	30 minutes
	bcookie	Professional network tracking and advertising	LinkedIn	Session
	cookietest	Adversing cookie	Vidoomy Media SL	Session
	elementor	Website Tools	Elementor.com
	Persistent
	intercom-device-id-mibinkci	Website Tools	Intercom	270 days, 34 minutes
	intercom-id-mibinkci	Website Tools	Intercom	270 days, 34 minutes
	intercom-session-mibinkci	Website Tools	Intercom	7 days
	intercom-test	Website Tools	Intercom	Persistent
	intercom.intercom-state-mibinkci	Website Tools	Intercom	Persistent
	JSESSIONID	Website analytics	New Relic, Inc.	Session
	JSESSIONID	Adversing cookie	LinkedIn	Session
	lang	Professional network tracking and advertising	LinkedIn	Session
	li_adsId	Advertising cookies used for user identification and targeted advertising	LinkedIn	Persistent
	li_gc	Professional network tracking and advertising	LinkedIn	Session
	li_gp	Professional network tracking and advertising	LinkedIn	Session
	li_sugr	Professional network tracking and advertising	LinkedIn	Session
	lidc	Professional network tracking and advertising	LinkedIn	Session
	m	Payment processing and fraud prevention	Stripe.com	Session
	muffins	Payment processing and fraud prevention	Stripe.com	Persistent
	rc::a	Website protection from spam and abuse	Google Recaptcha	Persistent
	rc::d-*	Website protection from spam and abuse	Google Recaptcha	Persistent
	rc::f	Website protection from spam and abuse	Google Recaptcha	Persistent
	UserMatchHistory	This cookie is used by LinkedIn to track visitors on multiple websites, in order to present relevant advertisements based on the visitor’s preferences.	LinkedIn	Session
	vwoSn	A/B testing and conversion optimization	VWO	Persistent
	yt-player-bandwidth	Video platform preferences and user tracking	YouTube	Persistent
	yt-player-headers-readable	Video platform preferences and user tracking	YouTube	Persistent
	yt-remote-connected-devices	Video platform preferences and user tracking	YouTube	Persistent
	yt-remote-device-id	Video platform preferences and user tracking	YouTube	Persistent
Performance (Analytics) Cookies	_dc_gtm_*	Associated with sites that use Google Tag Manager to load other scripts and code to a page.	Google Analytics	1 minutes
	_ga	Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports.	Google Analytics	730 days
	_ga_*	Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports.	Google Analytics	730 days
	_gat_*	Website analytics	Google Analytics	Session
	_gid	Website analytics	Google Analytics	1 days
	_hjLocalStorageTest	Website analytics	HotJar.com	Persistent
	_hjSession_*	Website analytics	HotJar.com	30 minutes
	_hjSessionUser_*	Website analytics	HotJar.com	365 days
	_hjTLDTest	Website analytics	HotJar.com	Session
	_uetsid	This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website.	Microsoft Advertising / Bing Ads	1 days
	_uetsid_exp	This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website.	Microsoft Advertising / Bing Ads	Persistent
	ANONCHK	Website analytics	Microsoft Clarity	10 minutes
	CLID	Website analytics	Microsoft Clarity	365 days
	ga_cid	Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports.	Google Analytics	730 days
	hjActiveViewportIds	Website analytics	HotJar.com
	Persistent
	MR	Website analytics	Microsoft Clarity	7 days
	MUID	Website analytics	Microsoft Clarity	Session
	SM	Website analytics	Microsoft Clarity	Session

First-Party Cookies Used in Taboola’s Services on Our Customers’ Websites

We use information collected via cookies on our Customers’ websites to make the Services more enjoyable, to improve the functionality of the Services, and to tailor the content that we display to you. For more information about relevant advertisements delivered by the Services, please read about our Interest Based Advertisements.
You can find more information about the individual first-party cookies used for our Services, and the specific purposes for which these cookies are used, in the overview below:

Taboola Publisher

Cookie Category	Cookie Name	Purpose	Domain	Expiry
Strictly Necessary Cookies	DNS	Maintains a record of a user’s instruction not to sell or share their personal data when the user exercises its rights via Taboola’s DNSS portal.	taboola.com	5 years
	DNT	Maintains a record of the user’s instruction not to make use of their personal data when the user exercises rights via Taboola’s DSAR portal.	taboola.com	5 years
Functionality Cookies	taboola_session_id	Creates a temporary session ID to avoid the display of duplicate recommendations on the page.	trc.taboola.com	Expires upon conclusion of a user session
	dataDome	It is used to detect and prevent invalid traffic and bot activity on the website by securely identifying legitimate users across sessions.	trc.taboola.com	1 year
	receive-cookie-deprecation	Indication of browser cookie deprecation	taboola.com	1 year
	trc_cache	Holds recommendation data per page_url for the publisher to reduce the server load and allow fast rendering.	taboola.com	Expires upon conclusion of a user session
	trc_cache_by_placement	Holds mapping per page and placement (widget) name types within storage (trc_cache).	taboola.com	Expires upon conclusion of a user session
	taboola_select	Maintains a record of whether the user performed an action in the “Taboola Select” ad removal feature.	taboola.com	1 year
	taboola_fp_td_user_id	Indicates that the user clicked on an item that was recommended by Taboola’s Services and is used for reporting and analytics purposes.	taboola.com	1 year
	trc_cookie_storage	Assigns a unique User ID used for attribution and reporting purposes.	Publisher's Domain	1 year
Performance (Analytics) Cookies	abLdr	Supports routine technical and performance improvements for Taboola’s browser-based Services.	taboola.com	3 hours
	abMbl	Supports routine technical and performance improvements for Taboola’s mobile SDK Services.	taboola.com	3 hours
Advertising (Targeting) Cookies	t_gid	Assigns a unique, User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	taboola.com	1 year
	t_pid	Assigns a unique, partitioned User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	taboola.com	1 year
	t_pt_gid	Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	Publisher’s Domain	1 year
Local Storage	Local Storage: taboola global:last-external	Used for attribution purposes to identify the referring website (i.e. the website that the user visited prior to arriving at the current website).	Publisher’s Domain	Local Storage (deleted when the user deletes it)
	Local Storage: global:last-external-referrer	Used for attribution purposes to identify the referring website (i.e. the website that the user visited prior to arriving at the current website).	Publisher’s Domain	Local Storage (deleted when the user deletes it)
	Local Storage: taboola global:user-id	Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user (in local storage)	Publisher’s Domain	Local Storage (deleted when the user deletes it)
	Local Storage: _taboolaStorageDetection	An indicator to see if the browser supports local storage which is necessary for the functionality of the website. No data is actually written here and it's immediately deleted.	Publisher’s Domain	Local Storage (deleted when the user deletes it)
	tbl_rtus_id	It stores a Criteo-provided user identifier that enables consistent user recognition across sessions, particularly in browsers with limited cookie support, to increase monetization	Publisher Domain	Local Storage (deleted when the user deletes it)

Taboola Publisher (Newsroom)

Cookie Category	Cookie Name	Purpose	Domain	Expiry
Functionality Cookies	_tb_sess_r	Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It maintains a session reference about the user’s visit to this particular website.	Publisher’s Domain	30 minutes
Performance (Analytics) Cookies	tb_click_param	Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It measures performance of the publisher’s homepage articles that are clicked.	Publisher’s Domain	50 seconds

Taboola Publisher (News)

Cookie Category	Cookie Name	Purpose	Domain	Expiry
Performance (Analytics) Cookies & Targeting (Advertising Cookies)Consent Management	t_gid	Device/user identification for recommendations and analytics	taboolanews.com	1 year
Functionality Cwe§ookies	t_mc	Stores user consent choice for cookie usage (0=reject, 1=accept)	taboolanews.com	1 year
Functionality Cookies	userLocationsCookie	Stores user's weather location preferences as JSON data	taboolanews.com	1 year
Functionality Cookies	onboardingShown	Tracks whether user has seen onboarding flow	.taboolanews.com	1 year
Functionality Cookies	swipeUpHintShown	Tracks whether user has seen swipe hint	.taboolanews.com	1 year
Functionality Cookies	ab	User stickiness for Canary deployment	.doubleclick.net	2 days
Targeting (Advertising Cookies)	__gads	Used by Google for advertising purposes, frequency capping	.google.com	13 months
Targeting (Advertising Cookies)	__gpi	Google Publisher Tag identifier for advertising	.google.com	13 months
Targeting (Advertising Cookies)	_gac_*	Google Analytics campaign attribution	.google.com	90 days
Targeting (Advertising Cookies)	IDE	Used by DoubleClick for advertising targeting	.doubleclick.net	13 months
Targeting (Advertising Cookies)	DSID	Used for advertising targeting and frequency capping	.doubleclick.net	2 weeks
Targeting (Advertising Cookies)	AID	Used for advertising targeting	.google.com	2 years
Targeting (Advertising Cookies)	TAID	Used for advertising targeting	.google.com	2 weeks
Performance (Analytics) Cookies	mp_*_mixpanel	Stores user identification and session data for analytics	.mixpanel.com	1 year
Performance (Analytics) Cookies	mp_optout	Stores user opt-out preference for tracking	.mixpanel.com	5 years
Performance (Analytics) Cookies	mp_super_properties	Stores super properties for event tracking	.mixpanel.com	1 year

Taboola Advertiser Pixel

Implementation	Cookie Category	Cookie Name	Purpose	Domain	Expiry
Full Javascript Implementation	Functionality Cookie	taboola_session_id	Creates a temporary session ID to avoid the display of duplicate recommendations on the page.	trc.taboola.com	Expires upon conclusion of a user session
		receive-cookie-deprecation	Indication of browser cookie deprecation.	taboola.com	1 year
		dataDome	It is used to detect and prevent invalid traffic and bot activity on the website by securely identifying legitimate users across sessions	trc.taboola.com	1 year
	Targeting (Advertising Cookies)	t_gid	Assigns a unique, User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	taboola.com	1 year
		t_pt_gid	Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	Advertiser Domain	1 year
	Local Storage	taboola global:last-external-referrer	Used for attribution purposes to identify the referring website (i.e. the website that the user visited prior to arriving at the current website).	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola global:local-storage-keys	Indication on which local storage entries were written by Taboola.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola global:user-id	Assigns a unique, partitioned User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola global:tblci	Holds the last Taboola click id.	Advertiser Domain	Local Storage (deleted when the user deletes it)
Image pixel implementation	Functionality Cookie	receive-cookie-deprecation	Indication of browser cookie deprecation.	taboola.com	1 year
	Advertising (Targeting) Cookie	t_gid	Assigns a unique, User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	taboola.com	1 year
		t_pt_gid	Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher.	Advertiser Domain	1 year
Shopify Plugin (pixel)	Local Storage	taboola:shopify:enable_debug_logging	Activates detailed logging for Taboola system debugging.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:pixel_allow_checkout_start	Instructs Web Pixel Extension about the checkout event tracking set in publisher config	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:page_view	Instructs Taboola JavaScript to fire the pageview event when user visits a page.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:product_view	Instructs Taboola JavaScript to fire the product view event when a user visits a product page.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:collection_view	Instructs Taboola JavaScript to fire the collection view event when a user visits a collection of products.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:search_submitted	Instructs Taboola JavaScript to fire the search submitted event when a user submits a search.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:add_to_cart	Instructs Taboola JavaScript to fire the add_to_cart event when a user adds something to their cart. Using amount, currency Code and quantity to process data.	Advertiser Domain	Local Storage (deleted when the user deletes it)
		taboola:shopify:test	Testing local storage availability	Advertiser Domain	Local Storage (deleted when the user deletes it)

4. How To Manage Cookies

Cookies used on our Sites: If you do not want our trusted business partners to place cookies on your device when browsing our Sites, you can adjust your browser settings to manage or reject cookies, or to notify you when a cookie is being placed in your Internet browser software. These settings are usually found in the ‘Options’ or ‘Preferences’ menu of your Internet browser. For more information on how to change your browser settings, click on the ‘Help’ section of your Internet browser. Modern Internet browsers also allow you to see what cookies are currently stored on your device and selectively delete them as you wish.

Cookies used through our Services: If you do not want Taboola to place cookies on your device when you interact with or use our Services in order to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Services, you can either adjust your browser settings (as explained above), or click the Opt-Out link in our Privacy Policy. By opting out you give us permission to clear all the cookies that we previously stored regarding your account and to set a new cookie that tells us that we should no longer track you. If you clear all cookies from your browser after you opt out, you will also be clearing the cookie that tells us that you have opted out, so you will need to re-enroll in our opt-out. Opting out only means that you we will no longer deliver targeted content and ads; it does not mean that you will no longer see our Services or contextual ads.

5. Changes and Updates

We may update this Cookie Policy from time to time. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies, the information we collect via cookies, and any updates in relation thereto.

We will post any changes to this Cookie Policy on our Site. If we make any changes to this Cookie Policy that significantly impact the way we use cookies, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.

Your continued use of the Site and the Services constitutes your agreement to this Cookie Policy and any updates.

6. Contact Us

If you have questions about this Cookie Policy, please contact us at:

Taboola, Inc.
16 Madison Square West
7th Floor
New York, New York 10010
Tel: 212.206.7663
Email: privacy@taboola.com