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URL: https://solutions.technologyadvice.com/audience/

⇱ Our Audience | TechnologyAdvice


Reach in-market tech buyers across our global audience

Reach 100M+ B2B buyers across our global audience of highly engaged business leaders and technology decision-makers.

Audience Breadth to Reach Your ICP

With a global reach of 100M+ business professionals, our audience is at the heart of everything we do. Our team of 200+ industry experts, researchers, writers, and producers invest in our audience ecosystem every day to create more opportunities for our customers.

12M monthly page views

2.5M newsletter subscribers

3M social media followers

250k monthly conversations

πŸ‘ TA global audience of 100M b2b professionals

Audience Depth to Accelerate Pipeline

Reach highly targeted business professionals who trust our niche, role-specific media brands and editorial content to stay in-the-know and discover new solutions.

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Popular Topics

  • IT Solutions
  • Cybersecurity
  • Artificial Intelligence
  • Software Development
  • Project Management
  • Human Resources
  • Payroll & Finance
  • Networking & Cloud
  • Sales Strategies
  • B2B Marketing

…and 150+ more niche topics

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Industry Newsletters

  • TechRepublic Exec Briefing
  • Developer Insider
  • Cloud Insider
  • Cybersecurity Insider
  • HR Digest
  • Microsoft Weekly
  • Apple Weekly
  • Fit Small Business Weekly
  • Project Mgmt Insider
  • DZone DevOps Weekly

…and 30+ more newsletters

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Product Reviews

  • Project Management
  • Cybersecurity Software
  • Business Intelligence
  • CRM Software
  • API Management
  • Network Infrastructure
  • AI Software
  • Marketing Automation
  • HR & Applicant Tracking
  • Payroll Solutions

…and 100+ more categories

Our Owned Media Brands

Our global ecosystem of tech media sites, product review pages, newsletters, podcasts, and social media offers a wide range of digital channels and content formats for reaching your target audience. Some of our flagship media brands include:

πŸ‘ TechRepublic
πŸ‘ techrepublic news article

The most trusted and influential brands for IT professionals and B2B tech enthusiasts

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πŸ‘ esecurityplanet.com news article

Niche-specific sites that build highly engaged audiences of role-specific B2B professionals

πŸ‘ Fit Small Business Logo
πŸ‘ fitsmallbusiness.com "6 best leave management systems" article

Segment-specific brands that cater to business leaders at companies of all types

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πŸ‘ technologyadvice.com "Best project management software" article

In-depth product reviews and buyer’s guides attract in-market B2B tech buyers

Want to know if your ICP is researching solutions with TA?

Download our Media Kit to see how we help tech marketers connect with their next best customers on platforms they already trust.

2.5M+ Active Newsletter Subscribers

Reach new audiences, build your brand, and get your timely offers into their inbox via a brand they trust and a newsletter they actually read.

  • 40+ industry newsletters for niche topics and roles
  • 30%+ open rate on daily and weekly newsletters
  • More than 2.5 million active subscribers across our ecosystem

Relationship-Driven Audience Intelligence

Unlike database marketing companies, we develop trusted relationships with our audiences by creating insightful editorial and decision-support content. Through their daily engagements across our media brands, we learn which topics are resonating the most, and which companies are actively in-market for a solution like yours.

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Chief Information Officer

  • Trending Interests: Cloud migration, AI, remote work infrastructure
  • Buying Patterns: Focused on system compatibility and scalability
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VP of Information Security

  • Trending Interests: Threat detection, data breach prevention, compliance
  • Buying Patterns: Prioritize product reviews and case studies
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Chief Financial Officer

  • Trending Interests: Payroll automation, risk management strategies
  • Buying Patterns: Cares about cost efficiency and regulatory compliance
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Vice President of Engineering

  • Trending Interests: API integration, DevOps best practices
  • Buying Patterns: Cares about flexibility, open-source, integrations
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Human Resources Director

  • Trending Interests: Employee retention, talent acquisition strategies
  • Buying Patterns: Increasing tech budgets for greater automation

Looking to Reach New Cybersecurity Buyers?

Connect with in-market decision-makers across our global audience ecosystem and dedicated cybersecurity channels.

We help you build trust, drive engagement, and grow your pipeline with tailored lead generation, brand awareness, and thought-leadership programs.

IT & Cybersecurity Buyer Trends

IT priorities are changing, but what does that mean for you, the IT tech marketer?

We surveyed 1,100+ IT and Cybersecurity decision makers across our audience to gather fresh new insights on the current priorities for IT tech buyers and how their buying behaviors are evolving. Check out the report to learn:

  • Who’s calling the shots on new IT purchases
  • The biggest challenges IT professionals are currently facing
  • How IT tech buyers prefer to research and evaluate new vendors

β€œThere is a difference in terms of lead quality and making sure that criteria is matched up with what we’re looking for. I would definitely recommend TechnologyAdvice to all of my colleagues.”

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Senior Campaign Manager, Oracle

Ready to Find Your Next Buyer?

Contact us today to learn how we can help you reach your target audience and increase your pipeline.