Demand facilitation services (Beta)

The demand facilitation discovery service helps publishers connect with advertising partners to drive incremental demand, and thereby grow their revenue.

Through this service, Google teams identify and recommend publisher inventory to be included in specific advertising campaigns.

Google teams work closely with advertisers and agencies to understand their advertising objectives. This enables us to locate the relevant publishers and inventory to meet those goals. To achieve this, our team uses various data sources, including data derived from Google Ad Manager services, a publisher’s public deals or packages, and information shared through real-time bidding.