Learn the basics
Sync Ad partners with your bidder selections
Simplify your workflow with Bidder Syncing, a feature that automatically connects the Ad partners you collect consent for via the Google CMP to your chosen mediation and bidding sources. When enabled, your Google CMP ad partners are synced to match the Open Bidders, SDK Bidders, and Mediation Partners you’ve configured in your Ad Manager account.
Turn on Bidder Syncing
Follow these steps to turn on Bidder Syncing for your account:
- Sign in to Google Ad Manager.
- Click Privacy & Messaging, then European Regulations settings (👁 Settings
). - Turn on Enable auto-adding.
Accept Open Bidder terms
Review the Open Bidding terms with the following steps.
- Sign in to Google Ad Manager.
- Click Delivery, then Bidders, and then Open Bidding
- Click Go to Open Bidding, and then Review Open Bidding terms.
- Review the Open Bidding terms, then click Accept.
How Bidder Syncing works
Bidder Syncing automatically keeps your ad partner selections in sync with your chosen bidders and sources.
If you turn off Bidder Syncing, your Ad Technology Provider list will remain dormant until you make manual changes.
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