Get started with Programmatic Direct
Programmatic Direct automates the negotiation and sales of your direct-sold inventory. Programmatic Direct allows you to negotiate both Programmatic Guaranteed (guaranteed, reserved inventory) and PreferredDeal (non-guaranteed, unreserved inventory) campaigns in Ad Manager. Learn more about the difference between Programmatic Guaranteed and Preferred Deals.
You can negotiate terms of campaigns and finalize details with a buyer right within Ad Manager. Buyers can then accept terms or suggest changes during negotiation. Once both parties have agreed terms, Ad Manager automatically sets up a campaign for delivery. Programmatic Direct also reduces overhead of creative management as buyers host and manage creatives in their system. Ad Manager also handles all impression tracking, billing, and payments, which avoids possible discrepancies and lowers overhead in managing reconciliation.
As the entire process occurs in a single system, Programmatic Direct simplifies sales and reduces the potential for human error.
To set up Programmatic Direct, an Ad Manager administrator needs to:
Once enabled and configured, Programmatic Direct contains features that allows salespeople to:
- Start negotiation and finalize campaign details with buyers.
- Secure buyer agreement and push campaigns to delivery.
- Renegotiate details of previously negotiated campaigns.
Learn more about supported creatives formats and features in Features and guidelines for Programmatic Direct.