Ad Manager and Ad Exchange program policies
Tag a site or ad request for age treatment
Changes to the Children’s Online Privacy Protection Act (COPPA) went into effect on July 1, 2013. These changes may affect your use of Google products. COPPA applies to websites and services directed to children in the United States who are under the age of 13 and general audience sites or services with users known to be under the age of 13 in the United States. Other countries may define the age of a child differently in their laws or have different rules applicable to underage users. If you use Google products to serve ads in other countries, please be aware of those requirements.
When sending Ad Exchange requests, use GPT to mark an ad request for age treatment (TFAT).
Tag a site
If you use Google's advertising services and you'd like us to treat your site, portions of your site, or your iOS app as directed to children, use Search Console to notify us.
If you tag your site for treatment as child restricted, we will take steps to disable interest-based advertising and remarketing ads for that content. It may take some time for this designation to take effect.
Tag an ad request for a site
To give you finer control over how your content is treated, you can tag individual ad requests for child treatment, teen treatment, or no child or teen treatment. Note that including the tag in an ad request will take precedence over any applicable site-level settings.
The following guidelines describe how to mark your ad requests as age restricted for sites:
Refer to these examples to add the age treatment tag to your ad code:
Example for child treatment
<script async
src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-0123456789abcdef"
data-ad-slot="0123456789"
data-tag-for-age-treatment="1"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
Example for teen treatment
<script async
src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-0123456789abcdef"
data-ad-slot="0123456789"
data-tag-for-age-treatment="2"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
Example for no specific age treatment
<script async
src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-0123456789abcdef"
data-ad-slot="0123456789"
data-tag-for-age-treatment="0"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
The age treatment designation will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
If you're using legacy ad code, reference the following for how to add the tfat parameter to your ad code for age treatment:
<script type="text/javascript"><!--
google_ad_client = "ca-pub-0123456789abcdef";
google_ad_slot = "0123456789";
google_ad_width = 125;
google_ad_height = 125;
google_tag_for_age_treatment = 1;
//-->
</script>
<script type="text/javascript" src="//pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
The child treatment will take effect as soon as you’ve copied and pasted the updated ad code into the HTML source code of your pages.
For Ad Exchange VAST tags, add the parameter tfat to the end of the request and set it for the applicable age treatment:
tfat=1 signals child treatment
tfat=2 signals teen treatment
tfat=0 signals no specific age treatment
Example for child treatment:
https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-1234567890&ad_type=video&description_url=http%3A%2F%2Fwww.google.com &max_ad_duration=30000&videoad_start_delay=0&tfat=1"
For guidance about tagging an ad request from an app, see the "age treatment setting" section of the Google Mobile Ads SDK Developers site for Android and iOS.
As the content owner in control of your site or app, you generally control how your content is treated. Even without notice from you, in some cases Google may begin to treat your site or app as age treated pursuant to our own obligations under COPPA. In these cases, we will attempt to notify you, and you may use Search Console, the ad request tagging feature for sites, or the ad request tagging feature for apps to specify a particular treatment.
Note that you may have other legal obligations under COPPA or the laws of other countries. Please review the guidance of the US FTC and regulators in the countries where you advertise, and consult with your own legal counsel. Please remember that Google's tools are designed to facilitate compliance and do not relieve any particular publisher of its obligations under the law.